Improving the Signal: A 3-Step Guide to First-Class Social Customer Care

Improving the Signal: A 3 Step Guide to First Class Social Customer Care for Mobile Operators

Improving the Signal: A 3-Step Guide to First Class Customer Care for Mobile Operators 2

Table of Contents


1

http://www.gartner.com/newsroom/id/2956618

http://www.talkwalker.com/en/academy/how-tos/how-to-google-fi-telecoms-5-easy-steps-to-effectively-manage-industry-disruption/

http://www.talkwalker.com/en/academy/industries/investor-relations/social-media-analytics-for-verizon/

http://www.talkwalker.com/en/academy/industries/telecoms/social-media-analytics-for-sprint/

http://www.talkwalker.com/en/academy/industries/telecoms/social-media-analytics-for-t-mobile/


1 Dealing With Customer Concerns

1.1 KNOWING WHAT IS CRITICAL

http://www.talkwalker.com/en/academy/industries/telecoms/social-media-analytics-for-att/

http://www.talkwalker.com/en/academy/industries/telecoms/social-media-analytics-for-t-mobile/



1.2 REACTING IN REAL-TIME

http://blog.talkwalker.com/en/think-globally-act-locally-introducing-advanced-geolocation/

http://www.kansas.com/news/business/article34448766.html


1.3 KNOWING WHAT KEEPS THEM HAPPY


http://blog.talkwalker.com/en/spring-forward-social-reactions-to-apples-newest-gadgets/


http://www.dailymail.co.uk/news/article-3247078/Oregon-couple-stunned-Verizon-claims-owe-2million-phone-plan-canceled-just-one-month.html

http://www.dailymail.co.uk/news/article-3247078/Oregon-couple-stunned-Verizon-claims-owe-2million-phone-plan-canceled-just-one-month.html


2 Interacting at Key Moments

2.1 DISCOVERING NEW LEADS

http://www.mediapost.com/publications/article/241179/half-of-americans-get-product-recommendations-from.html


2.2 TRACKING CUSTOMER LIFECYCLES FOR BEST OFFERS


3 Ensuring Customer Retention Through Social Media

Support

http://www.forbes.com/sites/jerryjao/2014/11/19/why-customer-retention-is-king-the-evolution-of-retention-marketing-part-1/

http://www.forbes.com/sites/jerryjao/2014/11/19/why-customer-retention-is-king-the-evolution-of-retention-marketing-part-1/

http://www.forbes.com/sites/gartnergroup/



Conclusion


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Improving the Signal: A 3-Step Guide to First-Class Social Customer Care