Upload
boscabox
View
857
Download
2
Embed Size (px)
DESCRIPTION
Our presentation delivered by Fergal at the Popai Shopper Marketing & In-Store Conference on the 6th of September. The conference itself was very interesting featuring inspirational speakers from the world of shopper marketing. Other retail professionals gained a unique insight into shopper marketing campaigns and in-store innovation.
Citation preview
1
In-Store Digital Media: Reinventing the Retail Space
THE HIGH STREET IS NOT
DEAD. IT’S BEING REBORN.
5
6
7
8
Let’s get phygital
Digital transformation of retail is moving at an incredible space
Strategic imperative for retailers to re-invent their retail footprint, while maximizing brand value of physical stores
Intense competition to serve, engage and retain customers
10
11
How it works
The Media Player The Network The Management Tool
12
13
14
Challenge No. 1Create a unique customer experience
AUDI CITY LONDON
17
18
Challenge No. 2
Sell better,Sell more
20
21
22
Challenge No. 3
EngagePromote LoyaltyCreate the Buzz
24
25
26
What the future holdsSupporting Rich Content: The Emergence of HTML5
Android and the Cloud: ‘Democratizing’ Digital Signage
Simpler, Cheaper Technology: Driving Customer Demand
Mobility and Interactivity: Engaging with Customers
4G Connectivity: Faster, Better, Everywhere.
27
28