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Increase Customer Engagement and Drive Revenue with Liferay Audience Targeting
June 25th 2015
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Company Overview ○ Award-winning professional services focused on:
Enterprise Content Management Enterprise Portals Digital Asset Management Social Intranets
○ Platinum Partners for Leading Open Source Software including:
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Company Facts
○ Headquartered in Reston, VA
○ Regional Offices in Boston, New York City, Dallas, Los Angeles
○ Near-shore Development Center in Costa Rica
○ Founded in 2005
○ 100+ employees and growing
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Rivet Logic Solutions ! Customer Experience
Management
! Web Content Management
! Enterprise Portals " eCommerce
! Social Intranets
! Digital Publishing
! Big Data Applications " Customer Data Hub
! Mobile Apps and Solutions " Responsive
! Enterprise Content Management
! Marketing Asset Management " Marketing & Sales Assets Centers
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Rivet Logic Liferay Expertise ! First Platinum Partner (2006) – Globally
" 1 of 2 Liferay Global Services Partners
! Innovator of the Year
! Community Excellence Award (most Liferay Marketplace apps)
! Best Collaboration and Social Project: Telx and Rivet Logic
! Most- Experienced Liferay Engineers (4+ years Liferay experience)
! 100+ Successful Liferay projects completed
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Major Brands Major Implementations
Major Success
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Content Management Systems Sensus / Blue Cross Blue Shield
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Portals Telx
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Intranets Sargento / IEEE
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eCommerce Systems Rosetta Stone
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Responsive & Adaptive Sites
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Native Mobile Apps
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Managed Services
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Liferay Features
Documents & Media
Search Faceted
CMS Workflow
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Liferay Features
Portlet Sandbox
Authentication SSO & IDMS
Audience Targeting
Audit Framework
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Audience Targeting
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Liferay Use Cases
! Great fit for " Consumer-facing Websites
" Intranets
" Extranets
" Internal Collaboration Sites
" Social Community Sites
" Customer and Self-Service Portals
Audience Targe-ng
is relevant to all use cases
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Consumer-facing Websites ! Visually appealing
! Good Information Architecture is critical
! SEO
! User engagement
! Lead generation
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Consumer-facing Websites + Audience Targeting
! Lead generation++
! Fine-grained personalization
! Personalize based on anonymous user behavior
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Intranets ! Single point of entry
! SSO
! Quick Links
! Personalization via permissions
! News
! People Directory
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Intranets + Audience Targeting ! Employee specific personalization “Not” based solely on profile information
! Enhanced career development
! Increased employee engagement
! Increased employee loyalty
! An employee is treated as a unique individual
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Customer Portals ! Surfacing relevant information
! Invoices / Billing
! Announcements / Alerts
! Personalized Dashboards
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Customer Portals + Audience Targeting ! Smart dashboards
! Smart alerts and announcements
! Effective cross/up selling
! Tailored sharing of relevant information
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Demo
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rivetlogic.com
blogs.rivetlogic.com
facebook.com/rivetlogic
youtube.com/rivetlogic
twitter.com/rivetlogic
Learn more…
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