Increasing Internet awareness in India

April 8, 2023 1

Presented by -------------------------------

Kismat Singh Madhusudhana Reddy B

Shantanu Gudihal

Our Target Segment

The Millennium Indian

Woman

The Millennium Indian

Woman

Aspiring to be independent Aspiring to be independent

Take charge of the householdTake charge of the household

Likes to earn moneyLikes to earn money

Teach ChildrenTeach Children

Well educatedWell educated

The serial momThe serial mom

Devoted Care takersDevoted Care takers

Internet is indeed compelling

Se

lfSe

lfF

am

ilyF

am

ily

Content for teaching Children

Content for teaching Children

Content for ChildrenContent for Children

Vocational CoursesVocational Courses

(e.g. Stitching ,Crafts, etc)(e.g. Stitching ,Crafts, etc)

Courses on netCourses on net

EducationEducation

ShoppingShopping

Order on netOrder on net

Compare ProductsCompare Products

EntertainmentEntertainment

Recipes demo on demand

Recipes demo on demand

Missed Soaps, Magazines online

Missed Soaps, Magazines online

CommunicationCommunication

Google talkGoogle talk

MailsMails

Social NetworkingSocial Networking

Travel/Holiday

Travel/Holiday

Train & Bus TicketsTrain & Bus Tickets

Holiday Locations & Bookings

Holiday Locations & Bookings

Revenue Earning

Opportunities

Revenue Earning

OpportunitiesStocks, Medical Transcription?

Stocks, Medical Transcription?

Tuitions over netTuitions over net

Increasing Awareness

How to measure the effectiveness?

1. Number of discount coupons submitted to retailer

2. Number of Internet Provider coupons used

3. Monitor changes in internet usage through Google trends?

4. Before and after surveys at Bigbazar.

5. Using GeoTargeting feature of Google Analytics

Thank You

April 8, 2023 6