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Enlighten’s Director, Social Media Brad Brief recently had the opportunity to speak at Ann Arbor SPARK, a non-profit organization with a mission to advance the economy of the Ann Arbor region. Brad participated in a marketing roundtable discussion around social, mobile, and local strategies that can help increase the visibility of your business or organization.
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Pure Digital Since 1983
Increasing Social Visibility
Agency Overview
204/10/2023
Relevant Experience
04/10/2023 3
The State of Social
©Enlighten 2012. All rights reserved.
“The future of social media is that the social graph will become so ubiquitous in everything we do that we stop using the term social media”
Dennis Crowley, Co-Founder and CEO of Foursquare
Independent by Design
04/10/2023 4
The State of Social
©Enlighten 2012. All rights reserved.
billion1
58%
Number of monthly active Facebook users
Percent of Facebook users that return daily
Independent by Design
04/10/2023 5
The State of Social
©Enlighten 2012. All rights reserved.
minutes20Average time spent on
Facebook per visit
Gender breakdown of Facebook users
57%female
43%male
Independent by Design
04/10/2023 6
The State of Social
©Enlighten 2012. All rights reserved.
Percent of businesses active on Facebook 80%
Number of websites integrated with Facebookmillion
1
Independent by Design
04/10/2023 7
The State of Social
©Enlighten 2012. All rights reserved.
54% Percent of Facebook users access via mobile
Top 2 countries using Facebook
54%USA
29%Brazil
Independent by Design
04/10/2023 8
The State of Social
©Enlighten 2012. All rights reserved.
Fastest growing age segment in social media45-54
year olds
billion3.2Number of comments &
likes on Facebook daily
Relevant Experience
04/10/2023 9
Empty 2013?
• With no Olympics or Election in 2013 how will the social conversation be affected
The Battle for the News Feed
• The changing Facebook news feed algorithm and the rise of Promoted Posts
The Importance of Social Search and Targeting
• As algorithms become more evolved and targeting more enhanced how can you optimize visibility
The Increasing Use of Mobile
• What does the growing use of smartphones and mobile to access social platforms mean for brands
2013 Trends
©Enlighten 2012. All rights reserved.
Relevant Experience
04/10/2023 10
Find Your Brand Voice
• Personalize your brand throughout social conversations
Use Social To Embrace Advocacy
• You have an audience predisposed to your brand – give them a reasons to like you even more and share why they do
Engage in But Don’t Force the Conversation
• Let your fans do the talking – monitor but don’t control
Focus on Content, Integration and Outreach
• All three are integral to having success for your brand in social
Keys to Social Success for Brands
©Enlighten 2012. All rights reserved.
Relevant Experience
04/10/2023 11
And Some Not so Successful . . .
©Enlighten 2012. All rights reserved.
Relevant Experience
04/10/2023 12
Social Opportunities to Build Visibility
©Enlighten 2012. All rights reserved.
I. Understand the Best Platforms for Your Brand
II. Develop a Social Strategy for Mobile and SEO
III. Leverage Increasing Social Targeting and Localization
IV. Recognize the Importance of Content
V. Embrace Change and Learning
