Independent Study ReportDigital Health Industry

Nov 12th

Phillip EmchickDiane Chu

Lei SuShin Yamamoto

Company

Measure, track and share customer data, and play a more active role in managing their health

Product Line

Wireless Scale

Health and Fitness Device

Blood Pressure Monitor

Glucometer

Medical

General Fitness

Specific health issue

Product Positioning

Daily Visual Fu

nctio

nal

Retail Channel

Partnership

Practice Fusion

The largest and fastest growing Electronic Health Record Community

Provides web-based 100 % free, advertising-supported EHR and medical practice management technology

• charting,• scheduling,• e-prescribing (eRx),• medical billing,• lab integrations • referral letters, • Meaningful Use certification,• training, support • a personal health record for patients

Practice Fusion

Practice Fusion

• Founded in 2005 in San Francisco• Largest and fastest growing EHR community• Over 100,000 medical professional users• 75 million patients record each month• 20 million patients registered • 200% community growth since 2007 • Backed by salesforce.com and the original funders

of Apple

Benefits from partnership

•Brand awareness

• Increase credibility

• Efficiently targeting customers

• Founded in 2009 in Quebec, Canada• A World leader in Mobile Health Systems • Over 2.5 million users

Source: Slide Share Tactio

Source: Slide Share Tactio

Benefits from partnership

•Brand awareness

• Promotion Channel

• Efficiently targeting customers

Customers

Physicians

Fitness

Connection/ Communication

Health minded people

Heart disease

What’s Next• Deepen Scanadu’s business model• Pricing• Promotion• Product

Thank you