Indonesia Social Media Landscape H1 2011 - 3rd SalingSilang.com Report

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3rd SalingSilang.com Report of Indonesian Social Media Landscape

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3rd Report July 2011Prepared by SalingSilang.com

Indonesia Social Media Landscape a snapshot of Indonesian user behaviorH1 2011

Salingsilang.com ReportThis 3rd report is for H1-2011 and it is a part of ongoing Indonesia social media reporting from SalingSilang.comShort background: We believe that having more data about Indonesia Media Social Landscape will have a positive influence in many area not only in business but also in the social dynamics of groups and communities in Indonesia

Why are we so active?

Free Press and Freedom of Self Expression More affordable access + Positive economic growth (GDP $3000) Sense of community and important priority on relationship (friends and families)Social Media Timeline

Salingsilang.com2011

Source: Business Measurment Intelegence, Indonesia Telecommunication Report Q2 2011

TwitterTwitter started in 2006 as a micro blogging service (140 characters) that no one really understands. Indonesian started to paid attention to Twitter in 2010, 4 years after the service is available. Currently, it is estimated that Indonesian produce around 15% of all tweets globally, making Indonesia the 3rd largest tweets producers after Brazil and USA.Twitter Heat Map: http://aworldoftweets.frogdesign.com/

3rd most active country

http://salingsilang.comIndonesia Twitter H1 2011TweetsTotal tweets in 6 months: 234,056,721 tweetsSource: SalingSilang.com Engine, Indonesian Twitter Users H1 2011Twitter: Indonesian does not stop tweeting on weekendsAverage tweets per day: 1,293,131 tweetshttp://salingsilang.comIndonesia Twitter H1 2011Hourly tweets of Indonesian usersSource: SalingSilang.com Engine, Indonesian Twitter Users H1 2011Jan - JunJan Mar Early morning: 11%Morning: 30%Afternoon: 26%Night time: 33%Avg. 53,880 tweets/hourAvg. 3.8m account / monthhttp://salingsilang.comTop cities in Indonesia that tweetsSource: SalingSilang.com Engine, Indonesian Twitter Users H1 2011Indonesia Twitter H1 2011Check out Indonesia live tweets map at http://salingsilang.com/petatwit

http://salingsilang.comSalingSilang Twitter Trending Topic & Top Twitter Account: Jan-Jun 2011Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011 Word Cloud created with Wordle.net

Indonesia Twitter H1 2011

Indonesia Twitter H1 2011July 2011Additional chart for July 2011Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011

July 2011Additional chart for July 2011Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011

RIPIndonesia Twitter H1 2011

June 2011Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011

Indonesia Twitter H1 2011

TrendsSource: SalingSilang.com Engine, Indonesian Twitter Users H1 2011

Indonesia Twitter H1 2011

Choice of Twitter Platform: Jan - Jun 2011Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011berSocial37,93%Twitter for BlackBerry10,11%Other8,65%web8,55%Snaptu5,15%m.tweete.net3,59%TweetDeck3,59%TuiTwit3,13%Mobile Web1,96%Sweet As Revenge0,95%

39,168,140

FacebookFacebook takes Indonesia by the storm in 2009 even though that the service is available since 2006. Propelled by social issues that brewing on facebook and pickup up by traditional media, Facebook Indonesian users went from below 1m users in Jan 2009 to 19m users in Dec 2009Currently Indonesian is the 2nd largest Facebook users in the world

2nd globally

The 1st and only Indonesian Facebook Page Directory Categorized and track the most popular Indonesian Facebook Page http://fbdir.salingsilang.com

20+ blogging communities

4th Pesta Blogger+ 2010 Epicentrum, Jakarta, 30 Oct

Blogger / BloggingIndonesian bloggers has been around since early 2000. Theres limited data about Indonesia Blogosphere other than that there are about 20+ active blogging communities and Indonesian Bloggers has an annual blogging conference since 2007, Pesta Blogger

Rebranded to ON|OFF in 2011

The Biggest Indonesian Blogger Directoryhttp://blogdir.salingsilang.com

http://salingsilang.comBlog trending topics in Jan - Jun 2011Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011 Word Cloud created with Wordle.netIndonesia BlogH1 2011http://www.circlecount.com/?country=Indonesia

Social Media New Addition

Premier source of news, updates, info on Indonesia social mediaTarget audience: general public, user and non user of social mediaPlatform: desktop, mobile

Content format: text, audio, videoSupport: Content & Creative Teamhttp://salingsilang.com22

Providing social network platform to communities, groups, organizations for freeAn existing 22 communities user generated content sitePlatform: desktop, mobile

Content format: text, audio, videoSupport: Community TeamNETWORKGrowing to 100 UGC sites in 12 months

http://salingsilang.com/jejaring

Social Media Community Consolemore than just an analytics toolsPaid Service from Salingsilang.comDifferentiation:Focus in Indonesian MarketSupported with Local InsightsSupported with Local Demographics DataIndonesian Sentiment Analysis

Three Primary Functions:Community Engagements Insights ResearchAnalytics EvaluationINDEXUsers: Brand Owners / Digital Agencies / Community Managershttp://indeks.salingsilang.com

Re-launch: The new and improved Tuitwit.com - The 1st and Biggest Indonesian Twitter Client

http://tuitwit.comMobile web twitter client targeted to young usersNo installation required, access directly from mobile browser to http://tuitwit.com New features: Multi Twitter AccountSchedule TweetsTONS of FUN APPSPublic & Private ChannelsAnd many moreFor more information and queries please contact:

PT Saling Silang, http://www.salingsilang.comJl. Langsat 1 no 16, Kebayoran BaruJakarta 12120, Indonesia

Didi NugrahadiCEOdidinugrahadi@salingsilang.comTwitter: @didinuBBM: 217442A8Cell: +62 812 188 5000

Enda NasutionManaging Directorenda@salingsilang.comTwitter: @endaBBM: 271B8EB5Cell: +62 813 9487 1625

SalingSilang.com Networkand more.

Chart125000410816097584748110722135162153404167559

No of Internet Users (000)No of Indonesian Internet Users (000)

Sheet1No of Internet Users (000)Column1Column22008$25,0002.422009$41,0812010$60,9752011$84,7482012$110,7222013$135,1622014$153,4042015$167,559