Indonesia Social Media Landscape Q1 2011 - 2nd SalingSilang.com Report

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2nd report from SalingSilang.com about the use of Social Media in Indonesia

Text of Indonesia Social Media Landscape Q1 2011 - 2nd SalingSilang.com Report

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2nd Report May 2011Prepared by SalingSilang.com

Indonesia Social Media Landscape a snapshot of Indonesian user behaviorQ1 20111http://salingsilang.comThis 2nd report for Q1-2011 is a part of ongoing Indonesia social media reporting from SalingSilang.comThe 1st one was released in Feb 22ndShort background: We believe that having more data about Indonesia Media Social Landscape will have a positive influence in many area not only in business but also in the social dynamics of groups and communities in Indonesia2http://salingsilang.comSocial Media is not news organizations and not pretending to beWith Social Media individuals now has the same tools and equipment (and sometimes audiences) to report newsNews organizations, journalists and decision makers are into social media as well as alays (indonesian youth segment)

Social Media is PEOPLE having CONVERSATIONS online3http://salingsilang.com

Most persuasive format: Online Videos in 2011There will be 3-4 more this year4http://salingsilang.comCo

Conversations / SocialSearchMainstream Media

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TwitterTwitter started in 2006 as a micro blogging service (140 characters) that no one really understands. Indonesian started to paid attention to Twitter in 2010, 4 years after the service is available. Currently, it is estimated that Indonesian produce around 15% of all tweets globally, making Indonesia the 3rd largest tweets producers after Brazil and USA.

Twitter Heat Map: http://aworldoftweets.frogdesign.com/

3rd most active country6http://salingsilang.comIndonesian Twitter Users: Located in Indonesia or using Indonesian LanguageSource: SalingSilang.com Engine, Indonesian Twitter Users Q1 2011Indonesia Twitter Q1 2011*The increase in Mar 2011, also due to new methods in capturing tweets in SalingSilang.com engine7http://salingsilang.comIndonesia Twitter Q1 2011Twitter: Indonesia Busiest Hour 18.00 22.00Source: SalingSilang.com Engine, Indonesian Twitter Users Q1 2011TweetsTwitter Busiest Hours25.67% of all tweets /day8http://salingsilang.comIndonesia Twitter Q1 2011TweetsTwitter: Indonesia Busiest Day: ThursdayIndonesian does not stop tweeting on weekendsSource: SalingSilang.com Engine, Indonesian Twitter Users Q1 2011Active on weekendBusy Thurs9Percentage of tweet producedTwitter: Indonesia Busiest CitiesSource: SalingSilang.com Engine, Indonesian Twitter Users Q1 2011Indonesia Twitter Q1 2011http://salingsilang.com10http://salingsilang.comSalingSilang Twitter Trending Topic & Top Twitter Account: Feb 2011Source: SalingSilang.com Engine, Indonesian Twitter Users Q1 2011 Word Cloud created with Wordle.net

11http://salingsilang.comSalingSilang Twitter Trending Topic & Top Twitter Account: Mar 2011Source: SalingSilang.com Engine, Indonesian Twitter Users Q1 2011 Word Cloud created with Wordle.net

12http://salingsilang.comChoice of Twitter Platform: Mar 2011Source: SalingSilang.com Engine, Indonesian Twitter Users Q1 2011 Word Cloud created with Wordle.netUbersocial43.40%Twitter for BlackBerry 11.36%Snaptu6.14%Tweete.net5.49%Tweetdeck4.70%Tuitwit4.62%Twitter Mobile Web 2.29%Dabr1.34%Foursquare1.09%SocialScope0.89%13

20+ blogging communities

4th Pesta Blogger+ 2010 Epicentrum, Jakarta, 30 Oct

Blogger / BloggingIndonesian bloggers has been around since early 2000. Theres limited data about Indonesia Blogosphere other than that there are about 20+ active blogging communities and Indonesian Bloggers has an annual blogging conference since 2007, Pesta Blogger14http://salingsilang.com5 million Indonesian Blogs in May 2011 SalingSilang Engine is crawling and tracking blogs (site with RSS) in Indonesian Languages (lang analysis) Add your missing blog at Direktori Blog SalingSilang at http://blogdir.salingsilang.com Source: SalingSilang.com Engine, Indonesian Twitter Users Q1 2011

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Blog trending topics in Feb 2011Source: SalingSilang.com Engine, Indonesian Twitter Users Q1 2011 Word Cloud created with Wordle.net

Feb 2011Mar 2011

16FacebookFacebook takes Indonesia by the storm in 2009 even though that the service is available since 2006. Propelled by social issues that brewing on facebook and pickup up by traditional media, Facebook Indonesian users went from below 1m users in Jan 2009 to 19m users in Dec 2009Currently Indonesian is the 2nd largest Facebook users in the world

36,358,1002nd globally

17Facebook: Indonesian Male/Female RatioSource: Facebook.com18Facebook: Indonesian User Age DistributionSource: Facebook.com89% is under 3519Facebook: Indonesian Users Relationship StatusSource: Facebook.comMenWomen20http://salingsilang.comhttp://fbdir.salingsilang.com Source: SalingSilang.com Engine, Indonesian Facebook Page Q1 2011

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http://salingsilang.comhttp://fbdir.salingsilang.com Source: SalingSilang.com Engine, Indonesian Facebook Page Q1 2011

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SalingSilang.com is making it easy for everybody to be always on top of things and never again missing out on whats hot online!To experience SalingSilang.com click to http://salingsilang.com 23For more information and queries please contact:

PT Saling Silang, http://www.salingsilang.comJl. Langsat 1 no 16, Kebayoran BaruJakarta 12120, Indonesia

Didi NugrahadiCEOdidinugrahadi@salingsilang.comTwitter: @didinuBBM: 217442A8Cell: +62 812 188 5000

Enda NasutionManaging Directorenda@salingsilang.comTwitter: @endaBBM: 2172C0F6Cell: +62 813 9487 1625

SalingSilang.com Networkand more.

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