Analyze · Automate · Activate

Capabilities Deck “Thanks to InfiniGraph, Complex Media’s Network flagship site Complex.com received 30% more traffic”Aleksey BaksheyevDirector of Technology | Complex Media, Inc.

OVERVIEW • Facebook Ad Buy – Interest targeting− Access interest based on social behavior− Trending band affinity

• Automation Curation − Most relevant content based on crowd action− Media planning base on social behavior

• Trending content optimization− Increase engagement

• Trending content ad streaming− Feeding most active content to

ads/apps/landing pages

TRENDING CONTENTAutomated Curation

Facebook Ad Buy SITE CONTENT

BRANDADVERTISER

GAME CHANGER – MONSTER OPPORTUNITY

Trending Content - Content that gets the most social interaction on brand and around the brand.

InfiniGraph provides a Content Recommendation Engine and optimization.

Brand Affinity -Action on content creates the interest and context is extracted to create brand affinity creating Interest Graphs for ad targeting.

Optimized Engagement Action on content is intent combined with intelligence publishing and Facebook ad buy creates the trifecta of social engagement.

InfiniGraph identifies what consumers are interested in.

CONSUMER AFFINITIES LINKED TO KRAFT FOODS

Active fan of Kraft are also active fans of these top brands, used in Facebook ad buy to media planning

FACEBOOK AD BUY INTEREST OPTIMIZATION• InfiniGraph identifies “interest” based on

social behavior, simple cut and paste.

INTELLIGENT CURATIONSourcing trending content based on the brands audience interaction

CONTENT MARKETING OPPORTUNITY• Using media and conversation

optimization against trends and influence to drive engagement / reach

• Leverage key SOCIAL brands with amazing content

• Leverage highly relevant content to activate existing customer base

• Intelligent curation enables access to the top Brand Trending Content

CONTENT OPTIMIZATION• Identify trending content• “Repost the good stuff”• Determine what

audience is most into • Leverage intelligence to

drive better engagement

SOCIAL CONTENT OPTIMIZATION

Original trending post 1,724 clicksRe-post 17,644 clicks.4 Day delay

10X increase

OPTIMIZATION DELTA AND REPOSTING

TRENDING CONTENT

Crowd Sourced Content

SOCIAL TRENDING CONTENT IN ADS

Filtered trending content live in ad unit, apps, website and FB landing pages

• Leverage “Crowd Approved” content to drive further engagement

• Create discovery to other relevant content that has a high degree of affinity with your audience

• Smarter social targeting using consumer intent based interests

• Magnify engagement with consumers who are most active – the advocates/influencers

CORE BENEFITS

ACTION BASED ON RELEVANCE1. Top content sources

2. Relevant consumer activity

3. Ranked consumers

Yields Actionable:• Content - Keywords• Connections - Insights

HOW IT WORKS

RECAP• Actionable consumer insight through

the social graph is now possible - go beyond keyword monitoring/listening

• Scaled Social Activation based on active self improving Social Intelligence – Keeps getting better – smarter - faster

• Content automation works because of crowd sources relevance

• Melding your Twitter and Facebook together is not only possible its imperative in developing Social CRM

BENEFITSImproving identification of key

influencers and activate your audience

Increase brand to consumer engagement through relevant conversation

Magnify targeting with consumers who are most active – your advocates

Increase conversion events