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The slides for Peter Morville's first talk in second life (July 27, 2007)
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Peter Morville, IA Summit Redux in Second Life
Information Architecture 3.0Information that’s hard to find will remain information that’s hardly found.
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in•for•ma•tion ar•chi•tec•ture n.
• The structural design of shared information environments.
• The combination of organization, labeling, search, and navigation systems in web sites and intranets.
• The art and science of shaping information products and experiences to support usability and findability.
• An emerging discipline and community of practice focused on bringing principles of design and architecture to the digital landscape.
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Findability Facts• For every search on cancer.gov, there are over 100 cancer-related searches on public search engines.• Of these searches, 70% are on specific types of cancer.
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[email protected]·a·bil·i·ty n
The quality of being locatable or navigable.
The degree to which an object is easy to discover or locate.
The degree to which a system or environment supports wayfinding, navigation, and retrieval.
am·bi·ent adj
Surrounding; encircling; enveloping (e.g., ambient air)
the ability to find anyone or anything from anywhere at anytime
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Chained Libraries
In the Middle Ages there were few books, and those that did exist were usually kept locked in chests or cupboards, or chained to desks in a church.
“This book belongs to the monastery of St. Mary of Robert's Bridge, whosoever shall steal it, sell
it or in any way alienate it from this house, or mutilate it, let him be forever cursed.”
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A wealth of information creates A wealth of information creates a poverty of attention.a poverty of attention.
Herbert Simon, Nobel Laureate Economist
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Automatic LocatesSchedule an "automatic locate" to see where your child is at a given time.
Breadcrumbing FeatureThis feature is great for identifying a specific route or series of destinations.
[email protected] Wireless Location Appliance
“A quick glance at the screen shows exactly where the tagged wheelchairs are located...Patients wait no more than a few minutes for a wheelchair, and we save $28,000 a monthby eliminating searches.”
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[email protected] Transparency
“In the information age to come, cameras and databases will sprout like poppies – or weeds – whether we like it or not. Over the long haul, we as a people must decide the following questions:
Can we stand living exposed to scrutiny, our secrets laid open, if in return we get flashlights of our own that we can shine on anyone who might do us harm – even the arrogant and strong?
Or is an illusion of privacy worth any price, even the cost of surrendering our own right to pierce the schemes of the powerful?”
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Learns, Proposes, Innovates, Gets All The AttentionLearns, Proposes, Innovates, Gets All The Attention
Remembers, Disposes, Integrates, Has All The PowerRemembers, Disposes, Integrates, Has All The Power
PACE PACE
LAYERINGLAYERING
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Getting Real foregoes functional specs and other transitory documentation in favor of building real
screens. A functional spec is make-believe, an illusion of agreement, while an actual web page is reality.
We'll never hire someone who's an information architect. It's just too overly specific. With a small
team like ours, it doesn't make sense to hire people with such a narrowly defined skill-set.
37signals
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[email protected] is something the 'well-designed metadata' crowd has never understood -- just because it's better to have well-designed metadata along one axis does not mean that it is better along all axes, and the axis of cost, in particular, will trump any other advantage as it grows larger.
And the cost of tagging large systems rigorously is crippling, so fantasies of using controlled metadata in environments like Flickr are really fantasies of users suddenly deciding to become disciples of information architecture.
Clay Shirky
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[email protected], indeed. IA as it has lived will soon die. Not because it wasn’t valuable, not because IA’s didn’t do great work, but because the Web is moving on.
The problem is that IA models information, not relationships. Many of the artifacts that IAs create: site maps, navigation systems, taxonomies, are information models built on the assumption that a single way to organize things can suit all users…one IA to rule them all, so to speak.
Joshua Porter
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ThereThere’’s a whole s a whole lot of IA in Web 2.0.lot of IA in Web 2.0.““Findability leads Findability leads
to fundability.to fundability.””
ThereThere’’s a whole s a whole lot of IA outside Web 2.0lot of IA outside Web 2.0
Ifyoufear change,leave it here.
Change is good for IA.Change is good for IA.
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[email protected] Architecture 3.0Information Architecture 3.0http://semanticstudios.com/publications/semantics/000149.phphttp://semanticstudios.com/publications/semantics/000149.php
User Experience StrategyUser Experience Strategyhttp://semanticstudios.com/publications/semantics/000179.phphttp://semanticstudios.com/publications/semantics/000179.php
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[email protected] the Long Now
• IA• IA + Web 2.0 • IA + Interaction• IA + Transmedia • IA + Location• IA + UFOs
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[email protected] ClassificationScoped SearchSort by Rating, Price, SalesSearch Inside the Book
See More by ManufacturerDiscover Similar ItemsCustomers Also BoughtView Accessories
Editorial & Customer ReviewsRate the ReviewsTop Reviewers
User-Created GuidesFavorite People ListPurchase Circles
Recently ViewedThe Page You MadePreviously Placed Orders
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[email protected] Bleecker
A Manifesto for Networked Objects – Cohabiting with Pigeons, Arphids and Aibos in the Internet of Things
Blogjects:Objects That Blog
See Also: Ubiquitous Findable Objects by Peter Morvillehttp://www.oreillynet.com/pub/a/network/2005/11/17/ubiquitous-findable-objects.html
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IA Therefore I AmPeter [email protected]
Semantic Studioshttp://semanticstudios.com/
Ambient Findabilityhttp://findability.org/
IA Institutehttp://iainstitute.org/
This Presentationhttp://semanticstudios.com/ia3sl.pdf
