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The World Urban CampaignThe World Urban CampaignBetter City Better Life
Context
Today, half the world’s population live in cities. By 2030 this figure will rise to 70%.
Most cities will find it difficult to adapt to this pace of urban growth.
Some 2 billion people are likely to reside in substandard housing and slums. Many will lack
access to clean water, sanitation, education, health and decent and productive work.
Cities already consume 70% of total energy output, generate 80% of all waste and contribute
to over 60% of GHG emissions.
2- The World Urban Campaign: Better City Better Life
At the same time they are the primary victims of climate change.
How we plan, build and manage our cities today, will determine the outcome of our efforts
to achieve more sustainable and harmonious development tomorrow.
Mission Statement“To promote and reinforce the attitudes, actions and policies that will enable governments and civil society to create and maintain, sustainable urban conditions”Outcome of the 2nd Steering Committee meeting of the World Urban Campaign, Paris, December 2009
3- The World Urban Campaign: Better City Better Life
Campaign Goals
UNITE
CONNECT
MEASURE
ENABLE
Best Practices
Good Policies
Tools & Methods
4- The World Urban Campaign: Better City Better Life
MEASURE
Campaign Audience
Government
City
Networks &
MediaLocal
Authorities
Public
NGOs/CBOs
Professional
Associations
5- The World Urban Campaign: Better City Better Life
Networks &
Associations
Youth &
Women
International
Organisations
Training,
Research &
Education
Private
SectorIFIs & Banks
Campaign Framework
A Resilient
CityPrepare cities for change, managing
adversity, resilience, and take action to
reduce disaster risks
A Planned
CityPlan the city of
tomorrow for
sustainable
decision making
processes
A Green CityBuild
environmentally
sound and
carbon efficient
cities
Sustainable
Urban
6- The World Urban Campaign: Better City Better Life
A Safe and
Healthy CityMake cities safer
and healthierA Productive
CityMake cities more
efficient and
better places to
ensure decent
work
An Inclusive
CityBuild socially
inclusive, accessible,
pro-poor, equitable
and gender sensitive
cities
Urban
Development
Network of Networks
“An address for everyone” “1000 Cities:1000 Lives”
ITU: “Smart Cities”
7- The World Urban Campaign: Better City Better Life
“Resilient Cities”
NGO Urban Campaign
The Campaign will serve as the umbrella structure for a network of networks and
link up with other global campaigns and commissions
ILO Decent Work
“Bridging the Urban Divide”
ITU: “Smart Cities”
The “100 Cities” Initiative
8- The World Urban Campaign: Better City Better Life
The “100 Cities” Initiative
Mission:
To test on how best to appeal to and mobilize people, communities, municipal
officials, service providers and the political leadership of any city
A pilot initiative to test and develop a
global learning, sharing and
networking platform in support of a
sustainable urbanisation
9- The World Urban Campaign: Better City Better Life
sustainable urbanisation
Cities are complex organisms with no
single entity representing the whole
picture. 100C reaches a broad cross-
section of actors and constituencies
that shape the politics and policies of a
city
The “100 Cities” Initiative
Concept:
To encourage different actors to tell their stories on how they are
making a more liveable and sustainable city.
The Initiative is centered around the “Living Practices” concept:
a forward looking approach to city experiences and challenges.
10- The World Urban Campaign: Better City Better Life
“Living Practices” provide dynamic learning opportunities, around
the principles of sharing & learning through partnership
The processes and outcomes of “Living Practices” will be
documented, reported and measured over the time, making full use
of new media to encourage the actors submit their stories.
The initial test phase will be presented at the World Urban Forum in Naples,
September 2012 after which the platform will be open to broader participation
The “100 Cities” Initiative
Main features of “Living Practices”
• Looks at current and future challenges
• Involves community actors in sharing and learning
• Focuses on problem-solving
• Uses story telling to facilitate updates from multiple actors using
11- The World Urban Campaign: Better City Better Life
• Uses story telling to facilitate updates from multiple actors using
multiple media
• Employs tools and metrics for benchmarking and monitoring
• Applies a reward/recognition system
• Solicits the support of “local champions” to extract lessons
The “100 Cities” Initiative
Example of a Living Practice
The Medellin Toy and Game Libraries
looked The Author
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Mombasa, Libraries on the beach
Toy friends for the poor, Calcutta
Mobile Libraries: a new approach to nomadic tribes in Kenya
Champions review
See Other Actors: Mayor, ToysrUs
