Innovating with IBM Cloud in Canada: Ottawa Sept 23

© 2014 IBM Corporation

Ottawa 2014


Welcome and Introductions

David DruryGeneral Manager, IBM Global Technology Services

Building a smarter planet

#IBMInnov © 2014 IBM Corporation 3

Enabler for growth

Cloud is the


© 2014 IBM Corporation 4#IBMinnov

Neutral11%

Important26%

Very Important46%

No Answer18%

How important is Data Residency (Ottawa)?

71% say data residency is important/very important



What are the top three workloads you would consider moving to cloud (Ottawa)?

Security

Industry Applications

Collaboration (email hosting)

Analytics

Business Services

Managed Back-up

Infrastructure compute

Infrastructure storage

Web hosting

Development & Test

11%

12%

14%

16%

17%

22%

25%

26%

28%

33%


Building the right cloud for innovation and growth

Laura SandersGeneral Manager and Chief Technology Officer,

Technology & Innovation, IBM Global Technology Services



Shift in personalized computing towards mobile using cloud-based services

Shift towards unbundling enterprise offerings

Shift towards “killer apps” disrupting entire industries

Shiftsin the digital economy

Market



The Future is a

ComposableEnterprise

Restlessly reinvent and innovate your processes

Make better decisions with real-time actionable Insights

Accelerate your time to market

Integrate across the enterprise



ISThe path to

Composable Enterprise

Dynamic Cloud

Seamlessly extends enterprise IT with cloud for changing business needs:

Acts as one dynamically managed, secure environment

Flexible choice of delivery models

Interoperable through open standards



Geo Placement

Select SoftLayer Data Center in your country of choice

Server Isolation

Select bare metal server for server isolation

Intel TXT and TPM

Select Intel Trusted Execution Technology (TXT) for trusted platform launch with hardware-based root of trust

VM/Workload Policy Management

Virtustream, HyTrust; specify and define granular security policies and enforce these policies

Trusted Compute Pool (TCP)

Use virtualization management and orchestration software to create TCP (aggregation of trusted systems)

Delivering unmatched

in your cloud environmentSecurity

Trusted computing environment

Controlled VM distribution

Enhanced IT compliance

+



Cloud isCHANGINGthe way work gets done

Choice of market-leading services

Robust platform for service composition

Self-optimizing hybrid environment



IBM Cloud marketplaceA new buying experience for business, IT and development

A digital front door to cloud innovation: 200+ IBM ® and third-party software and services

Leverage world-class IBM partner ecosystem

Curated solution pages with IBM expertise

Easy access to discover, try, buy and deploy services

ibm.com/cloud/marketplace

Delivering “IBM as a Service”



Today’s enterprise and IT leaders can’t wait to

innovate...and don’t have to



Citizen EngagementAnd Marketing

ProcurementSupplyChain

Commerce Finance LegalCity

Manager

100+ apps serving unmatched breadth of C-suite roles

24 of top 25 Fortune 500 use IBM SaaS

IBM leads the industry in cloud enterprise services

HR



With SoftLayer, neither is mandated, opening up cloud computing to new applications and use cases

SoftLayer stands

Cloud providers and many in the market make some core assumptions mandating that…

apart

…the client has ultimate choice

All resources are virtualized

Virtualization is a choice with a flexible set of options

All resources are shared

Resources can be shared, dedicated or mixed



Web Mobile

Data Center Pod

Triple Network Architecture

API

Common User Interface and APIs

Data Center Pod Data Center Pod

Infrastructure Management System

Bare Metal Servers

Virtual Server Instances

Private Clouds

SoftLayer enables enterprise-grade,

Web Application 2.7x faster 46% lower price 4.9x better price

performanceResults are based on an IBM internal study of a basic web application workload. Results obtained under laboratory conditions, not in an actual customer environment. IBM's internal workload studies are not benchmark applications, nor are they based on any benchmark standard. Customer applications, differences in the stack deployed, and other systems variations or testing conditions may produce different results and may vary based on actual configuration, applications, specific queries and other variables in a production environment. Pricing based on published US list prices available as of 3/10/2014.

Deep Analytics 11% faster 2.6x lower price 2.9x better price

performance

Message Delivery 13x better performance 11.5x better price

performance

Across essential workloads, SoftLayer stands apart:

Control

Performance

Flexibility

24x7 support

Full visibility

Simple, powerful management

Easily scalable

Fully customizable

Superior throughput

Redundant, high capacity networks

High security

Differentiation: Unique capabilities and design:

best-in-class performance and reliability



Sharedoff-premise

cloud

Dedicatedon-premise

cloud

Dedicated off-premise cloud

Key considerations: Data Open integration Control

Choose the right mix for your enterprise

Enterprise applications

Cloud enabled

Cloud native apps / services

Hybrid cloud

Hybrid cloud for the enterprise

Traditional IT



Hybrid patterns are critical to Government

Workload affinity Application split

Dev-Test Spillover

For a major appliance manufacturer For a leading technology company

For a global beverage company For a large managed healthcare company

Legacyapps

Web apps SAP

SoftLayer Cloud Managed Services

Legacy apps

Web front Oracle DB,bus apps

SoftLayer Cloud Managed Services

Client data center

SAP prod

SAP support systems

Cloud Managed Services

Virtualized, mid-range

Bare metal extension

SoftLayer

Client Data Center

Client Data Center

SAP Blueprinting

Client Data Center

Client Data Center

SoftLayer

Managed X P Servers

Cloud Managed Services

SoftLayer Interconnect



Managed platforms SAP applications SAP HANA Oracle applications Oracle database Oracle OVM Cloud

Availability SLAs (up to app level) Disaster recovery

Managed compliance HIPAA PCI

IBM Cloud Managed Services

High performance, reliability, and compliance on a global scale

No other global vendor provides a managed IBM AIX® option. SLAs for VMs, HA options and standardized DR provide reliability beyond just the infrastructure level.

Managed services Infrastructure Change management Configuration management Monitoring Security patching Asset management Workload migration

Deployment choices Shared or private IBM or on-premises

delivers true enterprise-class management



deployment choice

The lite site or remote POD options:

Host in your data center, an IBM data center, or select third party data centers

Address data residency and regulatory requirements

Automation and standardization; supports most IBM Cloud Managed Services solutions

Shared or dedicated, with high-performance storage options

Entry point of +500 VMs

The lite site or remote point of delivery options offer

to on-premise or IBM-approved third party data centers



Open standards Integration DevOps Big data Mobile Cloud integration Security Internet of Things Business analytics Database Web and application Apps in any language

innovative applications

ComposeUsing a rich library of runtimes, services and APIs

Code with confidenceUsing open standards

Deploy and scale with infrastructure services from IBM SoftLayer

Off-Premise

On-Premise

Cloud-enable enterprise applications you have, with

Cloud economics you want

And the SoftLayer-based isolation you need

More at www.bluemix.net

More at www.ibm.com/hybridcloudapps

IBM Bluemix™ Pure Application Service on SoftLayer

Offering a rich set of tooling to build



IBM is a key IaaS player and gaining rapidly

IBM #1 in IDC Enterprise Survey ahead of Google, Microsoft and Amazon

Survey question:

“Please select the top 3 vendors that

you believe can provide

infrastructure as a service (IaaS), for

private and / or public, most

effectively, whether or not you

currently utilize these services from

third-party providers.”

Source: U.S. IT Buyer Survey Shows Outsourcers Bring Strength to Cloud www.idcdocserv.com/248127e_IBM

http://www.idcdocserv.com/248127e_IBM



Every great innovation runs

through a

developer’shands



Access services that were never available before

Use the data that you need

Launch new initiatives to directly engage your clients

Cloud opens up

new possibilities

for developers



Cloud also raises concerns and challenges

“I don’t want my developers managing infrastructure. I need to

eliminate drudgery and get them writing code.”

“I am nervous we are spending time and

money integrating things that should naturally fit together.”

“I am losing developers because they don’t have access to the

open technologies and tools they want to use.”

“I have 250 open change requests with business value. I need to deliver and

experiment more.”



Compose applications from a rich library of IBM, third party and open source runtimes, services and APIs

Code with confidenceknowing IBM’s cloud platform is built on a foundation of open standards

Deploy and scale new applications and services with infrastructure services from IBM SoftLayer

Run apps in any language Built on open standards Provides integration services to systems of record Designed for mobile Provides DevOps services for integrated development

experience

The IBM Cloud platform: Bluemix



Developers are joining Bluemix because they need to…

1. Rapidly bring products and services to market at lower cost

2. Continuously deliver new functionality to their applications

3. Extend existing investments in IT infrastructure

With on-demand services and infrastructure, developers can go from 0 to running code in a matter of minutes

When coupled with DevOps, teams both large and small can automate the development and delivery of many applications

By connecting securely to on-prem infrastructure, organizations can extend their existing investments



The Cloud Foundry Foundation

Cloud Foundry is the industry’s

open PaaS and provides a choice of clouds, frameworks and application services

Founding members:



Unmatched depth of services expertise with Bluemix

Analytics understand trends, spot new opportunities or risks

and identify patterns

Big Data from in-memory data store to Hadoop analytics

DevOps integrated developer experience for

mobile and cloud apps

Mobile data API + app management

+ quality assurance

Security enhance security of applications through identity

and threat protection services

Web and Application enriched developer experience, flexible runtimes, cloud-based tools and breadth of cloud services

Automationautomate build, test and deployment support

Continuous Delivery Pipeline

Intelligenceembed business intelligence into applications

Embeddable Reporting

Orchestrationorchestrate cloud services

Workflow



Community 4M+ developerWorks members dev2dev support community with 1,000s of how-to assets “How to build an app with Bluemix in minutes” Showcase peer clients and best practices

Entrepreneurship Global Entrepreneur program, 1,000+ startups

Mentoring 3,000+ local events across 43 innovation centers, 100

universities; 200 faculty; 2,000+ students in 20 countries

Underpinned by a strong developer ecosystem



Data | Development Tools | Security | Operations Support | Mobile | Analytics | Messaging

Supporting core IBM capabilities such as SoftLayer and Bluemix, with more joining every day

A growing ecosystem of partner services on Bluemix



Fuel the front and back office

Rapidly develop new cloud applications

Accelerate existing applicationsto the cloud

Choose enterprise grade platform for off-premise cloud

Create

Consume

License ……. Application ……. Idea ……. Customers

SoftLayer Software Patternson SoftLayer

Bluemix 100+ SaaSApplications

Bring your own

IBM empowers innovation across the cloud continuum


Marc JonesChief Technology Officer, SoftLayer, an IBM Company

Dynamic Clouds for responsive IT and accelerated development



IT Managerswill architect the Dynamic

Cloud



India

China

Hong Kong

Singapore

MelbourneSydney

Tokyo

Seattle

San Jose

Los Angeles

Mexico City

Houston

Denver

Dallas

Miami

AtlantaWashington D.C.

MontrealToronto

Chicago

London

Frankfurt

Paris

Amsterdam

Brazil

New York City

Data Center and Network Point of Presence

Network Point of Presence

Key design elements

Control and transparency High performance Data sovereignty Security

Localized capabilities IPv4/IPv6 dual stack Global DNS Global DDOS mitigation Global internet exchanges and peerings

40 WW data centers in 15 countries Live: Hong Kong, London, US Federal,

Toronto Next Up: Paris, Melbourne, Mexico City,

Frankfurt, Sydney, Tokyo

Global expansion

IBM is investing $1.2B in new cloud resources to significantly expand SoftLayer presence



Broad portfolio of infrastructure choices for greater

Reserved

Bare metal with your own stack

For high input and output (I/O)-intensive apps, databases, big data

Shared virtual environment

For unpredictable, seasonal or research and development workloads

Dedicated virtualized

environmentDesigned to be ideal for enterprises

Build and customize the environment based on what you want to achieve Fine-tune to meet changing business needs or respond to competitive pressures Additional services for compute, storage, network, security, platform management

and big data are available

business agility



Granular API offers more control, increased productivity and

IT management tools Hardware

Custom applications Software

SoftLayer portal Services

SoftLayer Data Center

API

Developers and administrators can: Directly access more than 240 back-end services through more than 3,400 API methods Control APIs at the function level, not just by pre-defined classes of APIs, for greater security Build auto-scaling environments for on-demand growth

security



VPN edge router

Our triple-network architecture

Load balancer

Firewall

Firewall

Network security

IMSVPN IMSServices

Storage Infrastructure

iSCSI

Public network Management network Private network

MPLS

Linux

SoftLayer integrates three distinct and redundant gigabit network architectures—public, private, and

data center-to-data center management—into a network-within-a-network topology.

is fundamental to infrastructure performance



How it all

fitstogether



Complete control,access, and transparency

Seamless fault-tolerant,multi-site topography

Single-tenant andmulti-tenant environments

Complete portfolio availableon demand in all data centers

Build your dynamic cloud on

SoftLayer®



IBM launches US

41

Federal data centers



SoftLayer provides the capabilities to run sensitive workloads SoftLayer provides tools to secure solutions such as Firewalls / Network Load Balancing (SSL) / SSL Certificates / Two factor

authentication / Auditing Capabilities / DNS / Globally Available

SoftLayer has a comprehensive SOC2 Type II report for all of its data centers, evaluating controls and their effectiveness

Provides privacy protection as defined by the US Department Of Commerce’s SafeHarbor directive

Working towards FISMA-moderate compliance in early 2014

Part of the Cloud Security Alliance and has completed the STAR self-assessment

SoftLayer self-assessment indicates that SoftLayer satisfies the relevant PCI controls (Sec. 9 & 12)

Provides tools needed to meet guidance provided by OSFI

Supports clients and their HIPAA workloads through its policies and procedures

Supports clients and their FFIEC workloads through its policies and procedures



Using Next Gen enterprise applications

SoftLayer works for organizations

Born on the web

Moving to the cloud



Innovative traditional businesses moving to the cloud with SoftLayer



EnterpriseIntegrationModular managed services

Offering customers option to manage cloud environment themselves with curated tools or leverage IBM experts; supported by best-of-breed management bundles

IBM is delivering new cloud offerings and innovations on SoftLayer

InnovationWatson

Pay-as-you-go model for large amounts of data, compute and storage; high security

Elastic storage on cloud

Software-defined storage as a service on SoftLayer; optimized for analytics, technical computing, Hadoop; public or hybrid cloud

PerformanceAsperaSecure, high-speed file transfer; option to install on physical or virtual infrastructure

Bare metal pricing Servers on line in 30 minutes or less; choice of hardware configurations, data center and OS; never pay for excess capacity

PROJECT: Jumpgate

Leverage APIs and hybrid cloud — Heat for orchestration, Savanna for Hadoop as a service and Trove for database as a service

PROJECT: Zenith

Agile and fast OpenStack-based cloud management platform on private cloud with dedicated services; available as monthly subscription

Disaster recovery and backup

eVault for secure, encrypted backups, Idera for disk-to-disk server backup


David DruryGeneral Manager, IBM Global Technology Services



Savings, flexibility, access to wider pool of developers

Hosting Oracle development platform and platform for other workloads …

Public Sector pacesetters tap into the IBM Cloud to drive

Hybrid, flexible, cost effective

California State Shared Services Cloud

DARPA

Sandbox for robotic innovation competition requiring speed for simulation…

Australia Department of Defense

Power and speed

Fully managed services platform for testing, storage and full production capabilities for all state depts

Tap into it.business results



In 2014, thereis no cloud like IBM.



BOLDMOVES