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When it comes to innovation in the talent acquisition space, most talks center on big picture strategy development for social and mobile focusing on topics such as online employer reputation, social candidate sourcing, conversation dynamics, and text communications – but there is a huge unmet need in the market for brass tacks social/mobile tools that get beyond the conversation.During this session we won’t simply talk blue sky concepts dreamed up in our Innovation LabHDx, we will dig into live examples and prototype demos, and see results from real companies leveraging social data in innovative ways. You will walk away energized with ideas and specific tools to apply business-driven innovation to your social recruiting strategy.
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INNOVATION FOR DIGITAL TALENT ACQUISITION: From Lab Dreams to Real Solutions
KANE COCHRAN & TOMYA RYANSRECRUITING INNOVATION SUMMIT
MAY 17, 2011
#LabDreamsPersonalized Candidate ExperienceFacebook InnovationMobile InnovationLive Twitter FAQ
WHAT WE’RE COVERING
#LabDreams Personalized Experience: #sjm#LabDreams
#LabDreams Personalized Experience: #sjm
#LabDreams Personalized Experience: #sjm#LabDreams
#LabDreams Personalized Experience: #sjm
#LabDreams Personalized Experience: #sjm#LabDreams
#LabDreams
PROBLEM TO SOLVEcreate a more personalized
experience on CWS
Personalized Experience: #sjm
#LabDreams
WHAT WE WANTED TO DO
1) Allow job seekers to login w/ their LinkedIn or Facebook profile
2) Personalize their experience
3) Tap into their network & make it easy to send job recommendations
Personalized Experience: #sjm
#LabDreams
TomyawithMINI
Personalized Experience: #sjm
#LabDreams
live demo
Personalized Experience: #sjm
#LabDreams Personalized Experience: Takeaways
Advanced Idea
Create a career website experience that tailors itself to each user’s interests, profiles, and interactions on the site
Starter Idea
Make it easier to fill out forms & new profile info by auto-filling with social data
Original Idea
Leverage social profile data to make relevant and automatic job recommendations & referrals
#LabDreams
RESULTS/ROI SLIDESnot yet, but thats expected
Personalized Experience: #sjm
#LabDreams
Tomyawith
Personalized Experience: #sjm
#LabDreams Facebook Innovation: #fbapps#LabDreams
#LabDreams Facebook Innovation: #fbapps
#LabDreams Facebook Innovation: #fbapps
#LabDreams
PROBLEM TO SOLVE SLIDEgive Facebook users what
they want when they want it
Facebook Innovation: #fbapps
#LabDreams
1) Give Facebook users what they want2) Build a content-rich mini CWS on FB3) Play intelligently in the stream4) Most importantly: Leverage social data!
WHAT WE WANTED TO DO
Facebook Innovation: #fbapps
#LabDreams
CUSTOM TABS & INSTREAM
Facebook Innovation: #fbapps
#LabDreams Facebook Innovation: Takeaways
Advanced IdeaPlay in the stream, leverage social data, design splashy pages that promote interaction and foster a real community
Starter Idea
Make sure candidates can search jobs on your FB Careers Page without having to leave Facebook
Original Idea
Leverage social data and take custom tabs beyond splashy marketing and ... play in the stream
#LabDreams
Tomyawith
Facebook Innovation: #fbapps
#LabDreams Mobile Innovation: #mobilsocial#LabDreams
#LabDreams Mobile Innovation: #mobilesocial
#LabDreams Mobile Innovation: #mobilesocial#LabDreams
#LabDreams Mobile Innovation: #mobilesocial
#LabDreams Mobile Innovation: #mobilesocial
#LabDreams Mobile Innovation: #mobilesocial
#LabDreams
PROBLEM TO SOLVE #1addressing the biggest complaints
about mobile web experience: speed and size.
Mobile Innovation: #mobilesocial
#LabDreams
1) Speed up access to content by personalizing the mobile experience
WHAT WE WANTED TO DO
Mobile Innovation: #mobilesocial
#LabDreams
live demoMOBILE
Mobile Innovation: #mobilesocial
#LabDreams
PROBLEM TO SOLVE #2how to give participants at your event
access to the info they need
Mobile Innovation: #mEvents
#LabDreams
1) Leverage Twitter, 4SQ, GPS, and Jobs to engage mobile users @ events
WHAT WE WANTED TO DO
Mobile Innovation: #mEvents
#LabDreams
live demoMOBILE EVENTS PAGE
Mobile Innovation: #mEvents
#LabDreams
PROBLEM TO SOLVE #3stand out from the crowd by
creating unique search experiences on mobile devices
Mobile Innovation: #mobileAR
#LabDreams Mobile Innovation: #mobileAR#LabDreams
#LabDreams
1) Engage the mobile and tech savvy job seeker by creating a unique search experience for smartphone users
WHAT WE WANTED TO DO
Mobile Innovation: #mobileAR
#LabDreams
live demo
MOBILE AUGMENTED REALITY JOB SEARCH
Mobile Innovation: #mobileAR
#LabDreams
Advanced IdeaCreate a total talent lifecycle application that transforms itself at every stage of the employee lifecycle
Starter Idea
Get the
foundation of
your mobile
recruitment
strategy setup by
launching a mobile
career website
Original Idea
Give mobile users access to great content and create unique mobile search experiences
Mobile Innovation: #mobileAR
#LabDreams
Tomyawith
Mobile Innovation: #mobileAR
#LabDreams Live FAQ Pages: #twaq#LabDreams
#LabDreams
#LabDreams
Live FAQ Pages: #twaq
#LabDreams Live FAQ Pages: #twaq
#LabDreams Live FAQ Pages: #twaq
#LabDreams Live FAQ Pages: #twaq
#LabDreams Live FAQ Pages: #twaq
#LabDreams
PROBLEM TO SOLVE SLIDEgiving job seekers unique access to the info they need/want about
your organization
Live FAQ Pages: #twaq
#LabDreams Live FAQ Pages: #twaq#LabDreams
#LabDreams Live FAQ Pages: #twaq#LabDreams
#LabDreams
1) Refresh company FAQ pages by injecting them with dynamic, community-driven info via Twitter
WHAT WE WANTED TO DO
Live FAQ Pages: #twaq
#LabDreams
Tomyawith
Live FAQ Pages: #twaq
#LabDreams
live demoTWITTER FAQ
Live FAQ Pages: #twaq
#LabDreams
Advanced IdeaUnless you want to interview, hire, fire and conduct all your business on Twitter, stick with the Original Idea for now
Starter Idea
Leverage Twitter
for Live Q&A
Original Idea
Leverage Twitter for Live FAQ and bring the conversation to your CWS... live.
Live FAQ Pages: #twaq
#LabDreams Continued Q&A
Youwith
#LabDreams
KANE COCHRANNATIONAL DIRECTOR, DIGITAL INNOVATION & MOBILE
http://linkedin.com/in/kanecochranhttp://twitter.com/[email protected]
TOMYA RYANSDIRECTOR, TALENT ACQUISITION GROUP
http://www.linkedin.com/in/[email protected]
Thank You
![Jafer Talent Acquisition Talent Retention[1]](https://img.pdfslide.net/doc/110x75/577d2acc1a28ab4e1eaa2032/jafer-talent-acquisition-talent-retention1.jpg)
