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Innovation in the data center to unlock efficiency
Praveen Asthana VP Enterprise Solutions and Strategy
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$440B 2011 IT spending in emerging markets - an increase of 10.4% over 2010
35 ZB By 2020, the digital universe will be 44 times as big as it was in 2009
2X
3B People will connect via mobile or Internet technology by 2014
$20B
IDC estimates that the digital universe will double every 18 months
Worldwide spending on cloud services by 2012
What is the impact of inefficiency?
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IT can’t keep up with the needs of the organization
More mobile workforce
More devices IT on demand
Data explosion
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Dell’s strategy to unlock efficiency
Embrace greater mobility and consumerization
Empower the end-user
Manage with fewer touch points Consolidate, unify and virtualize everything
Improve the productivity of every asset
Increase efficiency everywhere
Transform the economics of IT services and scale on demand
Intelligently leverage the cloud
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Efficient IT strategy design domains
Empower your end users
Run your IT more efficiently
Effectively partner with the organization
Unleash productivity Shift from maintaining to driving innovation
Achieve your strategic mission
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Virtualization
Making virtualization
real by centralizing
and connecting
End point convergence
Deliver data, applications and services
anywhere
Consumer-ization
Securely support and manage any
device on the network
Intelligent data management
Address the data deluge
Cloud
A practical path to
IT-as-a-Service
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The proven approach to drive IT efficiency
Simplify • Eliminate
• Unify
• Consolidate
• Virtualize
• Reduce touch points
• Shrink risk
Standardize • Achieve uniformity
• Reduce number of moving parts
• Slash costs
Automate • Boost productivity
• Reduce manual interaction
• Manage growth
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The transformation of Dell IT
More innovation
28% to 52% of budget spent on innovation
More consolidated
30:1 server consolidation
2 server and 1 client image worldwide
Lower cost
2.1% of revenue in 2008 to 1.4% today
More rationalized
8,000 apps in 2007 to 2,200 apps today
More virtual
543 virtual servers in 2007 to 11,000 today
Better business partner $300 million in IT savings
delivered per year
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The efficient IT strategy goes beyond technology
Only Dell takes a pragmatic approach to address people & processes, not just the technology
Technology
Processes Processes
People
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How you get there matters Efficiency isn’t about destroying what you have
Open always wins
• Closed & proprietary
• No choice
• Vertically integrated
• Price premium
• Built-in boundaries
• Open & industry standard
• Choice
• Virtually integrated
• Capable & affordable
• Scalable as needed
Dell Others
Open + Capable + Affordable
Will your vendor out-innovate
the market?
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Idea exchange
How automated is your IT
infrastructure? Do you offer self-service IT?
Why can’t your current IT infrastructure meet
your future needs?
How can we better help you?
Please take a moment and provide feedback on this session. www.dellworld.com/feedback
Thank you for attending.
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• Meet your guide and tour group in the area outside of the expo hall
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Additional slides
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Dell continues to heavily invest to enable customer success
• Cloud computing • Global data centers • Cloud infrastructure • IT as a Service
• Next gen data center computing
• Fluid data architecture • Virtual Integrated
Systems (VIS) • Data archiving
• Virtual desktop • Mobility management • Advanced end-
point devices • Security management
Empower end-users Effectively partner with the organization Efficiently manage IT
Efficient IT
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Strategic acquisitions accelerate our ability to help you achieve efficiency
Empower end-users Effectively partner with the organization Efficiently manage IT
Efficient IT
• Perot Systems
• Boomi
• SecureWorks
• MessageOne
• Everdream
• SilverBack
• Scalent
• EqualLogic
• Compellent
• Ocarina
• Exanet
• Force10
• The Networked Storage Co
• KACE
• InsiteOne
• ASAP Software
• ACS
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Virtualization
Making virtualization real by centralizing and connecting
1 Break through virtualization barriers
3 Converge and unify management
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2 Address people, processes & technology, not just tech
Dell’s point of view
Pool physical and virtual resources 4
vStart Pre-packaged and
optimized VM infrastructure with
deployment services
What you will hear about
Virtual Integrated System
Operational and cost management
& efficiency for virtualization and ITaaS
Automated Infrastructure
Manager Single mgmt.point of for
physical and virtual
Management plug-ins &
connectors for vCenter,
Hyper-V, & XenServer
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End point convergence
Deliver data, applications and services anywhere
Dell endpoint management Vendor-agnostic
solution to reduce TCO by >50%
What you will hear about
KACE Remote systems
management appliance
Desktop virtualization
Dell solutions to minimize risk while
empowering end users
1 Develop a deeper understanding of end users, roles and needs
3 Enhance with professional tools with customer appeal
2 Map devices to tech interaction, data access and data usage
Dell’s point of view
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Consumerization
Securely support and manage any device on the network
1 Meet tech-savvy staff expectations of all-access to “digital me”
3 Monitor & protect organizational data while freeing personal
2 Control & support a wide variety of devices
Dell’s point of view
Management simplification
Outside-in and inside-out approaches
What you will hear about
Devices that reflect “me”
Thin & powerful, durable, manageable & secure
Business strategy & policy formation
The 3-5 year plan
Boundary-less security and
manageability Personal and org-
owned devices
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Intelligent data management
Addressing the data deluge
Innovation in virtual storage
Multi-protocol tiered SAN
What you will hear about
Dell storage investments
EqualLogic, Compellent, Exanet, Ocarina
Managing the data deluge
Optimization, unification, automation &tiering
Dell Fluid Data Strategy Virtual storage infrastructure
1 Virtualize and automate storage
3 Protect everything
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2 Tier intelligently
Dell’s point of view
Optimize end to end 4
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Cloud
A practical path to IT-as-a-Service
1 Integrate on-premise with off-premise data
3 Use what you already have
2 Secure expertly and globally
4 Consider modular growth options
5 Virtualize, centralize, add self-service delivery
Dell’s point of view
What you will hear about
Dell Boomi Industry’s only pure
SaaS application integration platform
Dell Cloud Services “True” hybrid cloud
enablement with Dell services, software and
hardware
Dell Public Cloud
Dell’s announced it is offering vCloud. How does this impact your
decisions today?
XaaS How Infrastructure,
Applications and Platforms are offered as a
service by Dell
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Consulting services & cloud expertise
Distributed device management delivered as a SaaS services
High performance SAN iSCSi for virtualization
Intelligent infrastructure and mgmt. of multi-tier storage architecture
Storage compression & de-duplication
Remote systems management appliance
Clustered NAS storage
A single point of mgmt for both physical and virtual resources
Remote email management – continuity and archiving SaaS
Archiving and image management solution for healthcare vertical.
Strategic acquisitions accelerate our ability to help you achieve efficiency
Software asset management
IT monitoring software
App mgmt., deployment svcs, and infrastructure consulting
Simple, easy-to-use SaaS integration tool and consulting
Empower end-users Effectively manage your organization Efficiently manage IT
Efficient IT
Managed security services, threat intelligence and security & risk consulting
Ethernet switching and routing products
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Consulting services & cloud expertise
Distributed device management delivered as a SaaS services
High performance SAN iSCSi for virtualization
Intelligent infrastructure and mgmt. of multi-tier storage architecture
Storage compression & de-duplication
Remote systems management appliance
Clustered NAS storage
A single point of mgmt for both physical and virtual resources
Remote email management – continuity and archiving SaaS
Archiving and image management solution for healthcare vertical.
Strategic acquisitions accelerate our ability to help you achieve efficiency
Software asset management
IT monitoring software
App mgmt., deployment svcs, and infrastructure consulting
Simple, easy-to-use SaaS integration tool and consulting
Empower end-users Effectively manage your organization Efficiently manage IT
Efficient IT
Managed security services, threat intelligence and security & risk consulting
Ethernet switching and routing products
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Reinvest efficiency-led savings to drive innovation and agility
Empower your end users
Run your IT more efficiently
Effectively manage your organization
Dell’s Efficient IT Strategy
Unleash productivity Shift from maintaining to driving innovation
Achieve your strategic mission
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• Open • Capable • Affordable
BETTER TCO Productivity and innovation with less waste, greater control and agility
MORE EFFICIENCY
High flexibility, low CapEx and minimized IT management time
+ = +
PROVEN APPROACH • Standardized • Simplified • Automated
TECH INNOVATION
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The efficient IT transformation at Dell delivered $2 billion in tangible results
• Consolidated servers 30:1 $100M of savings
• Automated patching, systems management & software distribution
• Virtualized 9,000 servers
• Eliminated 6,000 servers
• From multiple regional instances to single global instance
of IT expense for strategic use
Dell is now able to reinvest
52%
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People
Dell has transformed into an efficient enterprise
START TODAY
Strategic IT spending
IT spend on maintaining
legacy IT
20%
80%
Dell moved strategic spend from 20% to 52% of the IT budget
+ Changed culture
+ “Virtual first”
+ Centralized management and control
Processes Technology
+ Eliminated dashboards, tasks and tools
+ Private cloud automated help desk
+ 97% standardized on x86 servers
+ Reduced app footprint by 25% per year
+ Aggressively virtualized & eliminated 6,000 servers
+ Improved customer intimacy via cloud-based listening, information distribution and interaction
52%
48%
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