Innovation Showcase: How Amazon and USAA Build Inspiring Apps on App Cloud

Innovation Showcase: How USAA & Amazon Build Inspiring Apps with Salesforce App Cloud  Alexis Kushner  Sr. Manager, Platform Product Marketing  Salesforce App Cloud  @ackushner

Alexis Kushner Sr. Product Marketing Manager

Salesforce App Cloud

@ackushner

 Safe harbor statement under the Private Securities Litigation Reform Act of 1995:

 This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

 The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.

 Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Safe Harbor

Introducing: Salesforce App Cloud

FORCE HEROKU ENTERPRISE THUNDER

AppExchange Trailhead

Shared Identity & Data Model Integration Shield

Trusted and Connected Platform Run all your apps on a trusted platform Speed and Agility Every employee can build fast with clicks or code Complete Enterprise Ecosystem Best place to learn, build, buy, and sell apps

§  IT Leaders and Business Leaders alike need to solve problems

§  Turning to the Salesforce App Cloud to innovate and build custom solutions

§  Looking to provide users beautiful and engaging experiences

What do USAA & Amazon have in common?

Inspire and Engage Employees, Customers and Partners  Event management and employee appreciation are essential marketing functions

Joseph Kessler Software Developer & Integrator, USAA

USAA and Salesforce

The Art of the Possible

FOR INTERNAL USE ONLY: May be shared with USAA employees only.

The Founding: Looking Out for One Another  Insuring each other when no one else would

Major William Garrison, Jr.

Public Information

USAA is Located Where Many of Our Members Are  Reaching more members in more places

As of Feb. 2014

23 Wealth

Management Offices

20 Financial Centers

§  Personal relationships

§  Financial transactions

§  Video telephony

§  ATMs

§  Meet with a wealth manager in-person

§  Financial planning and advice, investment review, legacy planning, trust services

Public Information

Understanding Military Life  No one understands military life more than USAA

50 1/3 military affinity relationships

of recent member growth comes from

veterans

1 in 5 30%+ employees are

veterans or military spouses

of new hires are veterans or military

spouses

Public Information

Direct member service mail/fax e-mail

USAA Your Way  Many channels and more ways to do business with USAA

You must qualify for USAA’s Deposit@mobile; eligibility for USAA P&C insurance and credit qualification required. Deposits may not be available for immediate withdrawal. *Excluded aggregator counts

Internet iPad®/mobile Phone self-services

Public Information

What is TechX

 Internal Tech Conference

 Over 100 speakers

 Over 300 Sessions

 Over 1200 attendees

 Held every 18 months

 4 Geographically disparate locations

13 Public Information

Social needs for TechX

§  Q & A

§  Discussion on Session topics

§  Sharing of photos at mixer events


Session – Session List


Session – Session


Session – Session


Session – Create Poll





Public Information

Session – Ask Question


Chatter Profile Page

§  Access via REST interface

§  Display Profile Picture

§  Allow updating

§  Display “About Me” text

§  Allow Updating

§  Display Wall

§  Infinite Scrolling

§  Filter “ugly” messages

Public Information

Challenges During Development

§  Posting Images

§  Authentication During Testing

§  Unexplained Chatter API Limits

§  Citrix SSO delays


Take Aways

§  Three weeks total build time

§  Went from zero social to 80% complete in 3 days

§  Made the addition of features very easy

§  Chosen technology stack made development easy


Public Informa/on

Dean Seifert General Manager – Gift Cards at Amazon

+ REINVENTING “THANK YOU” A Vision for How to Wake Up Workplace Recognition 27

REINVENTING “THANK YOU” A Vision for How to Wake Up Workplace Recognition 28

 *

Many ways to deliver “Thank you”

Real-time API

Bulk Codes

Email

Physical Cards


The Corporate Incentives Industry is $77B* in the US and growing…

REINVENTING “THANK YOU” A Vision for How to Wake Up Workplace Recognition

* Source: "Incentive Market Study”, Incentive Federation Inc. and Aspect Intelligence, 2013

Employee recognition is the most common use case.

31

We started our journey with the Ignite Program…

Everyday, teams all over the world

learn, succeed, grow and fail together…


These moments are simple…


…timely


…personal


We all know what these moments should feel like…

SALESFORCE IGNITE & SERVICES Amazon Appreciation Platform

36

How do we bring this to life

in the workplace?


37

SPOT IT Recognize the Moment

SAY IT The Right Message

REWARD IT The Right Item

CELEBRATE IT At the Right Time

PERSONALIZE IT Customized for the Moment

MEASURE IT Monitoring Success

FOR THE INDIVIDUAL

FOR THE TEAM


38


Performance Milestone

Peer to Peer Occasional Group Gifting Challenges

Recognizing every day moments…

And capturing them “in the moment”


In the Moment

Wishlist

Piling On

Feedback

Budgeting

Insights of a winning Engagement Platform

For Givers & Receivers


Easy Onboarding Appreciation

Wall Dashboard

Insights of a winning Engagement Platform For Administrators


48

Integration with Salesforce Platforms

So what does “thank you” look like to you?

Share your experience: #reinventingthankyou


43

Q & A

Dean Seifert General Manager – Gift Cards

Amazon

Joseph Kessler Software Developer & Integrator

USAA

Win one of ten SONOS speakers at the App Cloud Keynote!

App Cloud Product Showcase

Moscone North

IT Ranger Station in the Dev Zone

Moscone West, 2nd Floor

Thursday, September 17, 2pm — Moscone South

Tod Nielsen

EVP, App Cloud Salesforce

Mike Anderson

CIO CROSSMARK

Herry Stallings

AVP App Dev USAA

Heather Quiqley-Allen

VP Marketing Bosma Enterprises

Learn more about App Cloud

Share Your Feedback, and Win a GoPro!

3Earn a GoPro prize entry for each completed survey

Tap the bell to take a survey 2Enroll in a session 1

Thank you

Technology

Innovation Showcase: How Amazon and USAA Build Inspiring Apps on App Cloud