Matthew BrownHead of Special ProjectsSEOmoz (in Portland!)

Twitter: @MatthewJBrown

Slideshare:MatthewBrownPDX

http://www.portlandground.com/archives/2003/05/steel_bridge_an.php

Local Knowledge Graph

Link to built out G+ profile page

Link to menu page on restaurant website

Media Searches

Carousel (appears in a lot of local/tablet searches)

Data sources are (mostly) closed! Wikipedia, Freebase, CIA

KG carousel keeps you on Google longer, and changes queries This can create an extremely narrow view of the web

Images aren’t as closed as other types of KG results

And they can lead to more interesting results. Will Google notice?

Follow the query chains in KG results

Example of a song query from KG

YouTube, Vimeo, Lyrics sites, band fan sites

Example of an event query from KG

Check out the query. What sites are in the results?

Use structured data tool to check semantic markup

Open Graph *all the things* - OGP Resources

Make sure upstream data sources are correct (Wikipedia, Freebase, other Linked Data sources)

Pay close attention to localized organic results

Ranking #1 for “SEO Consulting” is not too shabby

Google Research Wikilinks Corpus: More Info!

Google releasing the corpus allows data analysis of how entities are mentioned across a large number of sites.