Integrated Conferencing Solutions Driving New Revenues and Profits by Embracing Industry Trends

Integrated Conferencing Solutions Driving New Revenues and Profits

by Embracing Industry Trends

David Smith VP and GM – Radisys Media Server Business Unit

October 11, 2011

2 Copyright © 2011 – RadiSys Corporation

Conferencing Industry Market Trends

Ongoing effects of tough economy.

• Businesses scrutinizing business travel for meetings

Business instead embracing conferencing • Cheaper alternative to business travel.

Good news for CSPs!

• Conferencing Minutes of Use (MoU) continues to grow.

CAGR 12.2%

(B)

($B)

CSP Revenue Growth


Industry Challenges

Competition between CSPs is driving down Price per MoU.

• CSPs with older infrastructure are feeling margin squeeze

Hosted conferencing providers facing substitutes like Enterprise UC or “Free”


CSPs need solutions that embrace industry trends

TDM Voice

Fixed

Audio Video

Mobile

VoIP

Hosted Managed,

Cloud

Conferencing Collaboration


TDM

Interfaces

Integrated

Conferencing

Solution

IP Media Server

(MRF)

AS

IP Architecture Flexibility Managed Services both on-premise & in the Cloud

Collaboration

Service Provider

PSTN Legacy

Circuit Access 2G

Cellular

TDM

IP

Conferencing

Service Logic

SBC

MGW

LTE Smartphone with App

Laptop with

VoIP Client

PSTN Phone

IP Access

IP Phone

Enterprise Location

Web-based Moderator GUI

Enterprise

UC Platform

UC Desktop Tools

CSP Managed

AS/MS

LTE

Mobile

Media

Processing

Internet, IP VPN

PSTN, 2G Mobile


IP Media Server

(MRF)

Emerging Trend Cloud Media Processing

Collaboration

Service Provider

Collaboration

Service Provider

Conferencing

Application

Server

• Cloud Services is a

• Business Model 1st

• Technical Model 2nd

• Potential Financial

Benefits for CSP:

• Lower CapEx

• Better Cash Flow

• Minimized Depreciation

• Public, Private, or Hybrid

• Challenge is maintaining

real-time performance

across the cloud

Media Services

Provider

Virtualized

Media

Resources

Media Processing as a Service (MPaaS)

Conferencing

Application

Server

Today’s CSP with

Integrated IP Solution

Future CSP

leveraging MPaaS


Collaboration

Service Provider

Integrated

Conferencing

Solution

Customer Care

Network Operations

Billing

Integration with Desktop Productivity Tools

Distributed Architectures with Unified Communication (UC) Systems

IP-based Service Platforms provide flexibility for rapid UC integration

MRF Cloud-based

UC Offerings

AS

Service Creation Environment (SCE)

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Video Conferencing Alternatives and Challenges

Enterprise Video Collaboration Solutions

• Outstanding immersive SD/HD/Telepresence capabilities for

execs who can afford it, and HQ employees…

• … but tend to be expensive

• How do you extend this to customers and remote workers?

Free Video Conferencing

• Peer-to-Peer Technology

• Proprietary solutions with limited ubiquitous appeal…

• … but inconsistent quality

How can a CSP use an Integrated Conferencing

Platform to offer Hosted Video Services?


Integrating Conferencing Solutions Migration Path to Hosted Video Conferencing

Enterprise VPN Service Provider

Hosted

Video Conferencing

Remote Participants

• Road Warriors

• Suppliers

• Customers

100’s Millions Endpoints Few Million Endpoints

Enterprise

Video Conferencing

HD or Telepresence MCU Equipment

Desktop UC

HD Room System HD Telepresence

Media

Control

Home Office

Laptop on the Road

LTE Mobile

Integrated

Conferencing

Solution

MRF

Video Conferencing

AS


Integrated Conferencing Solutions Key Benefits

Economical • Better Margins, Lower TCO

Flexible • IP-based architecture allows integration with Enterprise UC systems,

web portals, OSS/BSS

• Migration path to IP video conferencing

Reliable • Supports multi-site distributed architectures for resiliency

Differentiated • Service Customization with SCE (Recreate existing TUI call flows)

• Voice Quality Enhancement

Scalable • Start small, but grow to thousands of ports

• Scalable with emerging cloud media services.

Integrated • Complete turnkey solution, with open IP-based flexibility


Summary

IP-based Integration Conferencing Solutions

• Proven benefits in Tier1 deployments

• Migration to emerging and smaller CSPs well underway

CSPs have many opportunities to add value to UC

solutions

• Managed Enterprise-based or Hosted Network/Cloud-based,

• UC Integration via API.

Same platform provides migration path to hosted

video conferencing

RadiSys is a leading supplier of integrated solutions

for the conferencing industry.


Thank You!

Questions?

David Smith VP & GM

RadiSys MSBU [email protected]

Convedia

CMS-3000

Media Server

Convedia

CMS-9000

Media Server

Convedia

Software

Media Server

SIPware

Reservationless

Conferencing

SIPware

Event

Conferencing

RadiSys Integrated Conferencing
