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Rob Koplowitz Vice President & Principal Analyst
Shafayet Imam Senior Systems Architect
Alan Lepofsky Director of Marketing
Integration: The Next Frontier For Enterprise Social Software
July 28, 2011
Agenda
• Introductions
• Rob Koplowitz – The role of the Social Layer in the Information Workplace
• Shafayet Imam – Overview of TrustLink
• Alan Lepofsky - Demo of Socialtext Connect
• Q&A
© 2011 Forrester Research, Inc. Reproduction Prohibited 3
© 2011 Forrester Research, Inc. Reproduction Prohibited 4 © 2009 Forrester Research, Inc. Reproduction Prohibited
Integration: The Next Frontier For Enterprise Social Software Rob Koplowitz, Vice President, Principal Analyst
July 28, 2011
© 2011 Forrester Research, Inc. Reproduction Prohibited 5
The Information Workplace is emerging and social is a key component. Consider the role of the social layer
in you enterprise.
© 2011 Forrester Research, Inc. Reproduction Prohibited 6
§ The landscape of collaboration is changing – “My people are self-provisioning social
technologies. That could be bad"
– "But, they say they're getting real business value. That's good.”
– “My CEO wants to make collaboration our organizational differentiator."
§ “Where do I start?”
§ “How does this fit with my broader IT portfolio?”
§ “How key is integration in my strategy?”
What I'm hearing from Charles Curtis
© 2011 Forrester Research, Inc. Reproduction Prohibited 7
More than a third of enterprises are expanding their social technology investments in 2011
April 2010 “Business Web 2.0 Buyer Profile: 2010”
Base: XXXX IT NA & European decision-makers”
© 2011 Forrester Research, Inc. Reproduction Prohibited 8
The socially enabled Information Workplace
Adoption and business value increase when social is integrated
© 2011 Forrester Research, Inc. Reproduction Prohibited 9
Create a roadmap for success
© 2011 Forrester Research, Inc. Reproduction Prohibited 10
Hayes Knight taps the social layer
© 2011 Forrester Research, Inc. Reproduction Prohibited 11
Set your team’s expectations . . .
1. Small wins are surer than big commitments.
2. Build tools that fit into existing ways of working
3. Every person has to benefit . . . even the first.
4. In any project, build 80% then listen very hard.
5. It’s business risk, not technology risk.
6. You will be uncomfortable at first.
7. But it gets better.
© 2009 Forrester Research, Inc. Reproduction Prohibited
Thank you
Rob Koplowitz +1 650.581.3854 [email protected] Twitter: @rkoplowitz www.forrester.com
Socialtext Connect Demo
Socialtext Connect for SharePoint
Socialtext Connect for Salesforce.com
Conclusion
• No one wants a new way to work, they want ways to improve the processes they are currently using.
• One of the best ways to ensure widespread adoption of social software is to integrate with the existing business applications already in place that run your business.
Questions & Answers
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