Picture ShowPicture ShowDigital Signage

What is Digital Signage?

• A new and unique medium that qcombines the power of mass media with the precision of niche marketingmarketing• Remotely controlled 

distribution and playback of di it l t t t kdigital content across networks of TV‐like devices 

• Used for delivering visual gmessages and advertising content to individual displays and groups of displaysand groups of displays

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Why Digital Signage?

• Reach your audience with the yright information at the right time … and keep in touch

• Use it to:• Inform• Promote• Promote• Influence• Interact

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Why Picture Show?End-to-end solutionEnd-to-end solution

Control content display, distribution, and management

Leverage interact all‐round professional services, from content production to architecture design system deployment and supportarchitecture design , system deployment and support

Scalability and customizationFully configurable solution custom‐tailored to your business objectives, needs and cultureculture

High-end technology in an easy-to-use productManage all media: animated text, audio‐video clips, live feeds, interactive sources, mobile GPSmobile, GPS

Support True HD content

Full web‐based implementation: easy and fast content upload and delivery

R b t d f t f f d tiRobust and future-proof foundationProven  software platform extending Knowledge Management concepts and functions to Digital Signage domain

Easy and fast content upload and deliveryEasy and fast content upload and delivery

Open to innovation (Web 2.0, HTML5, ..)

Cost/Performancel i i d i h h i l iExtremely competitive compared with other implementations

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How Picture Show can enhance your communication

Refine your targetLeverage a distributed network of playout devices for localized message delivery

Involve your publicInvolve your publicHigh impact mutltimedia contents: full motion, full‐color video, sound

Enhance users participation and feedback with support of interactive tools

Optimize time to marketOptimize time-to-marketUpdate message in real‐time based on time of the day, day of the week, location, target audience 

Reduce costs related to communicationReduce costs related to communicationCentralized management lowers initial and on‐going costs compared to other advertising media

Increase RevenuesIncrease RevenuesImpact on direct sales for retails: CAGR (compound annual growth rate)= 21%, faster than Internet (18%) and traditional media advertising (2%) ‐ Source Deloitte

Add new revenue channel selling spaces to 3rd party advertisersAdd new revenue channel selling spaces to 3rd party advertisers

Enhance Brand AwarenessEnhance user experience branding the organization, products, services, location or personnelpersonnel 

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Picture Show workflow and functionalities

Design & Organize Program & Schedule Connect & Go Live!

Assemble programs for each window of the layout by dragging Profile and configure your digital Create multi window layouts within a window of the layout, by dragging and dropping selected assets into a window and defining the order you want them to appear. Add timing, transitions and animations; you can also include interactivity

g y gsignage network, by connecting displays and setting playback options. Content will be delivered automatically, with each player picking only the files that are new or h h d

Create multi-window layouts within a display, with each window playing independent content. Add background colors, re-adjust windows and reposition them with a simple click and drag. also include interactivity.

Order programs into playlists, define their cycle periods and schedule media playback for any d t d ti

have changed.

Control the playback on any player of the network and monitor system performance via real-time network

c c a d d ag

Transfer your multimedia assets to the central library by using a user-friendly interface and organize them according to your preferences date and time. health reports.according to your preferences.

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System Architecture & Components

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Architecture

Display

Local ComputerMedia Player

WEB

Central Server

Scheduled multimedia contentbroadcasted to targeted audiences

f t l tfrom one control center

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Central Server

A powerful broadcasting resource

XML-based media repository.Flexible media lifecycle management tools, fromFlexible media lifecycle management tools, from assembling to organizing, storing, and delivering to addressable audiences.Template-based presentation to achieve completeTemplate-based presentation to achieve complete independence between content and presentation.

Easily accessible to authorized users, from h t tianywhere at anytime.

All software upgrades and patches automatically distributed and installed on individual Media Players.

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Media Player

Highly optimized digital signage applianceA large format display to create an impressive, immersive experience for customers.

A local embedded PC with web browsing capabilitiesA local embedded PC with web browsing capabilities ⁻ Runs and updates high-impact dynamic content on displays

according to the plan set in place by the central server⁻ Reports back on its health and on its content to ensure that theReports back on its health and on its content to ensure that the

network is operating reliablyTouch screen option to facilitate efficient deploymentsO ti l i iti f tiOptional image recognition functionsEasy and flexible customization

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Channel Programming

By creating, collecting, using and re-using a set of elementary components (no programming required):components (no programming required):

Display Layout ‐ a template that contains variable data fields, organized as independent zones, that authorized users can populate with media content and previewcontent and preview. 

Playlist ‐ a collection of media contents created by assembling any combination of text, graphics, animation, video, sound and special ffeffects. 

Timetable ‐ an organized list built by filling one‐time or recurring time slots with specific variable start/end dates for each zone of the display

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Content Management

State-of-Art FunctionsState-of-Art FunctionsUnchallenged capabilities in the areas of "easy publishing", profiling and classification, format conversion, search and more

The same proven, reliable engine powering portals and web communities of our top customers

Easy to Use InterfaceUsers navigate the platform quickly and easily with an intuitive and friendly user interface The user interface makes extensive use of contextfriendly user interface. The user interface makes extensive use of context menus, rich web‐interfaces with drag and drop features, and widgets

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Broadcast Distribution

Smart optimized and cost-effective approachSmart, optimized and cost-effective approachBased on channel plan/schedule programming, contents are automatically distributed to all designated playersPlayers can be grouped by criteria (geography, demographics, etc.) and content assigned to one or more players or group of playersNetwork control is simplified, minimizing the resources required to control and maintain the infrastructureBidirectional control /monitoring eliminates downtime

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Interactive functionalities

Picture Show easily integrates:

Touch screen

Bl t thBluetooth

SMS

RFIDRFID

Smart Card

Wi-fi GPSWi-fi GPS

QRcode

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The "No-Programming" Model

Display

Local ComputerMedia PlayerC t l SWEB

Local ComputerMedia PlayerCentral Server

Any authorized user can act as "editor" and access the central server functions from any web-connected computer to:

Intranet

from any web-connected computer to:

Develop the screen layout for a specific display or for a group or class of displays

No scripting or programming

display, or for a group or class of displaysCreate playlists, by assembling content and effects to play in specific areas of the screenDefine timetablesp g p g gCombine and schedule playlists on targetdisplays according to specific timetablesControl the operation remotely

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System Highlights

Open ArchitecturepWeb-based, bi-directional communication, seamless integration with third party sytems

FlexibilityPowerful tools enable easy adaptation to customer's workflow and business rules

ScalabilityThousand of content channels supported from one control center

SecurityRole functionality allows users/groups to be assigned different access rights f i d ifor improved security.

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Case: Mondadori

Customer: Mondadori Franchising, mainItaliang,bookshop network

Project Goal: To develop a Digital Signage system j p g g g yable to promote products and events throughout the shop networks

Deployment and Results:Covers over 300 sales point all through ItalyMulti-level management

– Central Management by Mondadori Marketing Division

– Upload and Integration of local contents by single l i tsales points

Integration of 3rd party ads

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Business Model

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Picture Show is available as..

Licensed SoftwareCustomers hosts Picture Show software at their site, with no limitationPrice tag depending on the number of players⁻ Starter Edition - up to 10 players⁻ Corporate Edition - up to 100 players⁻ Professional Edition - up to 500 players⁻ Custom Edition - more than 500 players

Software as a ServiceProvides an on-line digital signage networkAllows customers to access Picture Show software for a monthly subscriptionAllows customers to access Picture Show software for a monthly subscription feeNo software installation, no server hardware at customer's siteInteract takes care of all the back end work including implementation set upInteract takes care of all the back-end work including implementation, set up, monitoring, updates, back-ups, server maintenance, and system recovery

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Professional services

DevelopmentTechnical consulting

workshops

Project implementation

Design

Strategic roadmaps

Deployment and Support

Installation

Field deployment Project implementation

Baseline code generation for

quick start application

d l t

Product architectures

Requirements

p y

Testing

Integration

Maintenance and supportdevelopment

Audio and Video production

Enhancements and

Specifications

High-level design

Maintenance and support

services

Content management

customized feature

development

Next generation upgradesNext generation upgrades

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Calculating Digital Signage ROI (Return of Investment)Revenuesfor indoor digital signage ad display typically ranges between €1-9,000 per month per display.

S l t il h 5 000 t h kSample retailer has 5,000 customers each week,1 displayThe average customer spends 10 minutes in the store.Digital signage content loop is 10 minutes long (consisting of 100% advertising)Digital signage content loop is 10 minutes long, (consisting of 100% advertising).Cost Per impression is €0.03 and our cost per thousand visitors is about €30.00 (CPM)A single spot (10“) in the loop costs €150 per week40 spots in the loop per week costs €6.000

Scenario pricing of €150 per 15 second ad applied in a 90 second loop with the loop being expandedpricing of €150 per 15 second ad applied in a 90 second loop, with the loop being expanded to accommodate more than six 15 second ads. 280 plays are guaranteed per day. An €45,000 contract minimum is expected based on €150 per display (i.e. locations) X 100 store locations for a 3 month minimum insert.

! 98% of customers buy in stores 91% of customers shop without a list, 70%+ of purchase decisions are made in-store and in-store marketing vehicles are proven to lift up to 65% salesDigital signage displays have a 47.7% effectiveness on brand awareness, increase the average purchase amount by 29.5%, create a 31 8% i i ll l l t 32 8% th i t b d t 32 8% i t t ffi

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31.8% upswing in overall sales volumes, generate a 32.8% growth in repeat buyers and generate 32.8% more in-store traffic

Picture Show combines interact SpA expertise in multimedia Design with Quintetto proven software platformsp p

Interact SpATechnology provider specialized in the creation, management and delivery of rich media contents over mobile and IP networkscontents over mobile and IP networksFounded in 1995, HQ in Italy and EgyptA team of 60 professionals with different professional backgrounds and skills working together in teams organized on the basis of market needsCommitted to innovation, pro-active R&D approach, world-wide network of technology partners and suppliers

QuintettoQuintettoSoftware company focused on technical consultancy, software development and system integrationOperating in Italy and in the international marketOffering a robust, secure and reliable platform for control and automation of web content acquisition, management and distributionQuintetto platfroms interfaces with any client device: personal computers, palm devices,

ll l h TV di it l di lcellular phones, TVs, digital displays

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Interact SpA

Via A. Bargoni, 7800153 Roma

Interact SpA

sales@interact.it@

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