InterestingSouth: Cluetrain - Through the Eyes of a Child

1Gavin Heaton

www.servantofchaos.com

Gavin Heaton // www.servantofchaos.com // [email protected]

EyesThe

of

Where a FOUR year old’sworld meets the new world of the Cluetrain

Through

Children

2Gavin Heaton


People of earth …

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A powerful global

conversation has begun.

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Through the Internet,

people are discovering …

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and inventing new ways to

share relevant knowledge

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… with blinding speed.

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As a direct result, markets

are getting smarter …

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and getting smarter faster

than most companies.

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1. Markets are conversations.

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2. Markets consist of human

beings, not demographic sectors.

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12. There are no secrets.

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20. Companies need to

realize their markets are often laughing. At them.

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26. Public Relations does not

relate to the public.

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29. Elvis said it best: "We

can't go on together with

suspicious minds."

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36. Companies must ask

themselves where their corporate cultures end.

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52. Paranoia kills

conversation.

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60. Markets want to talk to companies

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67. As markets, as workers, we wonder why you're not

listening …

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You seem to be speaking a

different language.

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68. The inflated self-important jargon you sling around …

what's that got to do with us?

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69. Maybe you're impressing

your investors. Maybe you're impressing Wall Street …

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You're not impressing us.

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71. Your tired notions of "the

market" make our eyes glaze

over.

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72. We like this new

marketplace much better.

In fact, we are creating it.

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73. You're invited, but it's our

world. Take your shoes off at the door.

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75. If you want us to talk to you, tell us something. Make

it something interesting for a change.

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78. You want us to pay?

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… We want you to pay attention.

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82. Your product broke. Why?

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84. We know some people from your company. They're

pretty cool online …

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Do you have any more like that you're hiding? Can they

come out and play?

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87. We'd like it if you got what's going on here. That'd

be real nice.

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89. We have real power and we know it.

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95. We are waking up and linking to each other. We are

watching. But we are not waiting.

35Gavin Heaton


Gavin Heaton // www.servantofchaos.com // [email protected]

EyesThe

of

Thank you!

Through

Children

36Gavin Heaton


About MeAbout Me

Name: Gavin Heaton

Web: www.servantofchaos.com

Twitter: servantofchaos

37Gavin Heaton


Licensing/Attributions

Ideas:The Cluetrain Manifestowww.cluetrain.com

The Age of Conversationwww.ageofconversation.com

See my blogroll @ servantofchaos.com

Original photography:Olivia HeatonRose Heaton

Get this presentation:www.slideshare.net/servantofchaos

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InterestingSouth: Cluetrain - Through the Eyes of a Child