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This is the presentation I gave at the Prepaid Press Expo, August 20th 2009 South of the Border – New Potential for Prepaid Products and Services By all accounts the area south of the U.S. border holds significant potential for providers of prepaid products and services. One estimate suggests that in Latin America alone there are 300 million underserved consumers with an aggregate annual, primarily cash-based spending power of $250 billion. Not only is this market a prime target for their own prepaid services, it is a financial benefactor of the Latino immigrants currently living in the U.S. and sending cash to family and friends. For prepaid and mobile phone providers, the market south of the border means an opportunity to reach beyond their domestic market for new sources of revenue. What are the products and services desired by this market? What is the size and potential? What should providers know about its demographics, business structure and social behavior to succeed? Are international mobile top-up and money remittance two applications that prepaid and mobile providers should be considering today? This market holds great potential for U.S. providers and this session will provide the details and insights necessary to succeed. Bruce Burke – Director of Business Development, iPayStation Oscar Munoz – President, Uni-Mas Vince Tozzi - EVP of Business Development, IDT Telecom
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International Mobile Top-Up
Worldwide Airtime Remittance
Presented by Bruce BurkeDirector of Business Development
International Mobile Top-UpAirtime Remittance
Prepaid billing is the standard for most mobile phone plans worldwide
Airtime Remittance is similar to sending money, gift cards, or flowers
Money is taken in, balance is added to the designated prepaid mobile account in foreign country
End-user determines usage of the remitted balance for various services
International Mobile Top-UpStaying Connected
Connects airtime remitter and receiver in many different ways
Connectedness encourages reoccurring top-up transactions
Provides previously unaffordable or unattainable services for end user
International Mobile Top-UpInternational Youth Market
Youth Market is 50% of world market in mobile products & services
In poorer countries, teens can only afford text, not voice package for mobile access
Customization, music, games, streaming, and location services result in higher ARPU
New subscriber focused on youth market – plans are to create life-long customer
International Mobile Top-UpMobile Networks
GSMA reports over 500 million subscribers across 298 networks in 48 countries worldwide
Total network access worldwide 761 million subscribers
Other network technologies include iDEN, WCDMA, CDMA 2000, TDMA and variations
The GSM Association's members represent more than 3 billion GSM and 3GSM connections worldwide
International Mobile Top-UpGSM Global Cellular Subscribers 2000
North America 18 %
Middle East 4 %
Europe West 33 %
Europe East 4 %
Asia Pacific 31 %
Americas 8 %
Africa 2 %
International Mobile Top-UpGSM Global Cellular Subscribers 2009
North America 7 %
Middle East 6 %
Europe West 12 %
Europe East 11 %
Asia Pacific 43 %
Americas 11 %
Africa 10 %
International Mobile Top-UpWorldwide Community
There are more than 150 mobile operators in 50 countries working to deploy and promote Facebook mobile products
1 in 50 Africans had a mobile phone in 2000, now 28 % of the population has a cellular subscription
Allot GMBT reports worldwide mobile data bandwidth usage has increased by approximately 30% during the second quarter of 2009. Asia leads the growth with 36%; Europe posted 28% growth and the Americas 25%
International Mobile Top-UpMobile Commerce
Mobile Money for Unbanked (MMU) launched in Feb 09 to raise rate the availability of mobile money services to the unbanked
Net-enabled mobile devices will drive the global online trend, surpassing the desktop PC as the primary means of accessing the internet by 2012
Mobile Money Products: M-Pesa, Wing, OboPay and many others target underserved market
International Mobile Top-UpIncreased Communications
More Communications = Increased Tourism and Commerce
Greater access to information and resources – entire infrastructure improves
Improved economic dynamics with mobilized workers – equalizes countries
More communications taking place worldwide – borders begin to flatten
International Mobile Top-UpMarketing Top-Up
Some operators are providing a free text request service so recipient can “beg” a top-up from family or friends
Availability of top-up services advertised to end-users via text, direct mail, and on providers TV, billboard, print and web advertising.
Displaced citizens in U.S. are being marketed with nostalgic imagery and messages in their native language
International Mobile Top-UpMarketing Top-Up
Message is specific to customer, country and carrier – very specialized niche advertising markets
Network providers are seeking revenue from outside their borders
Top-up provides conduit for sales of ancillary services IE: International Money Transfer
International Mobile Top-UpMusic / Games / Apps
Although service is prepaid, handsets are current and have MP3, Cameras, Bluetooth, GPS, and Accelerometers
Remittance balance can be used to purchase and download music, games, applications and more.
Data plans can be utilized for live streaming, location, and other interconnected services
International Mobile Top-UpContests / Promotions
Allows collection of information from an otherwise anonymous customer
Promotes the brand and integrates provider with culture icons and stars
Promotes energy and excitement around the brand – creates great spokespeople who win and tell!
Builds name / brand recognition through giveaways of free hats, t-shirts, beach bags, towels, stickers and more
International Mobile Top-UpInfrastructure
Providers contribute to maintenance of their subscribers infrastructure
Roads, signage, painting, lighting
Some carriers offer to paint homes and businesses in strategic locations throughout footprint
Company is revered, protected and is integrated into daily society
International Mobile Top-UpGiving Back
Accelerates economy, resulting in charity to less fortunate
Safety programs, alert broadcasting, emergency supply information and mobile money donations to help poor
Microloans for small business seed capital accomplished via mobile money
International Mobile Top-UpGoverning / Association
CTIA-The Wireless Association, is the international organization that represents all sectors of wireless communications – cellular, personal communication services and enhanced specialized mobile radio
The GSMA represents the worldwide mobile communications industry. Spanning 219 countries, the GSMA unites nearly 800 of the world’s mobile operators, as well as more than 200 companies in the broader mobile ecosystem
International Mobile Top-UpTop-Up Technology
Works simply on all interfaces; web-based or terminal software programs
No requirements of remitter or end-user, no trainingnecessary, simple alerts and receipts
Platform services provide the transaction, messaging, and reporting of remittance
It’s not just about selling service to natives In grass huts anymore…
International Mobile Top-Up
International Mobile Top-UpRoaming / Portability
According to the World Bank, more than 200 million people live outside their home country. Mobile networks, which are now globally available, help immigrants stay connected to loved ones
Several International operators have roaming agreements with U.S. networks IE: Movistar customers can roan on T-Mobile network in the USA
Many providers are distributing Quad band handsets that travel effortlessly, connecting to almost any network type in the world
International Mobile Top-UpUnification / Communication
Education of other cultures through interconnectedness and social networks
Continued development of high speed data networks coupled with capable mobile devices and applications can greatly benefit world growth and change
Open mindedness and assimilation – looking for similarities rather than differences between two cultures
Translation software, currency exchange calculations, and mobile money networks all connect people, economies and ideas
For More Information:
Bruce Burke(800)432-7787 x 250
