Internet of Things (IoT)

How to leverage for marketing?

IoT can help predict a person’s reaction

What is IoT?

Billions of devices, sensors & chips that are able to communicate via the Internet makes up “The Internet of Things”

Inanimate objects are also connected to the

internet

Human & environment interactions driving webs of machine to machine (M2M) communication

Intelligent devices communicating directly Sharing data Notifying each other of events

Marketing EvolutionIoT enabled marketing – the next frontier in marketing

World Cities Consumer Pollution Internet Smart Devices(Internet of Things)Time

Consumer Product Diversity

Sustainability

Social Network

Social Media Marketing

Values-Driven Marketing

Customers-oriented Marketing

Initial Marketing

Industrial Revolution

Cooperative Intelligence

Participative Marketing

Opinions ValuesExperienc

esExpectativ

es

Participative MarketingEvaluate Validate Share Participate Rate

Internet of Things

PRODUCTS

Collective Intelligence

SOCIAL MEDIA

Identification

InteractionValue

Co-creationProsumers

EN

AB

LER

SFU

NC

TIO

NS

Participative MarketingIntegration of Social Media & IoT

IoT in Today’s World

Video content analytics provided by

Kinect

RFID helps identify products

Motorized shopping cart offers the convenience of hands-free shopping

Upload shopping list Cross off the items from the list as they are put in

the cart Notify if the item is not on the list or is of wrong

type

Whole Foods Supermarket & Microsoft

Subway & O2

In UK, Subway teamed up with mobile network provider O2 to give special discounts to customers when they get close to a Subway outlet

Push message sent to customers as they walk past or near a Subway store

Push message contains a code that can be scanned in-store to receive discount

20th Century Fox : X-Men First Class

20th Century Fox teamed up with UK based NFC mobile commerce company Proxama to display NFC enabled posters

Posters offered exclusive video content & link to the movie’s Facebook page

20th Century Fox used the data to analyse poster locations & video views

IoT in Future

Video Content Analytics in Retail

Ubiquity of CCTVs & security cameras

All connected to the internet via a router

Software & algorithms used to identify people & things of their interest

Shopping pattern and human traffic flow

Product tracking Shopping pattern and behaviour tracking

Face recognition

Customer profiling & behaviour analysis

Highly specific marketing opportunity

Enable marketers to offer personalised & targeted Advertisements Promotions Product bundles (Cross-sell & up-sell)

Integration of physical & digital shopping trail

Shopping pattern, behaviour, demographics, traffic flow & face emotions analysed

Connected to internet, able to access digital shopping trail, interests, hobbies, lifestyle & other personal information

Identify best spots for product placements and advertisements

A person gets sickToday

Consult a doctorToday

Take medicines to cure sickness

Today

Sensors in the human body monitor organ functions

Future

Proactively combat sicknessFutur

e

Alert messages on devices before a person gets sick

Future

Typical shopping experience

Find the items on the shopping list

Fill up the shopping cart

Wait in line to bill

Future of shopping : Smart & Automated

Shampoo bottle with

sensor

Smart refrigerat

or

1. The shopping list will be automatically prepared

2. The order can be placed automatically

Pay online & get it delivered to home

OR

Place the order & pick it up from the store

There is expected to be 50 Billion connected devices by 2020

IOT could boost global corporate profits by 21% by 2022

- Cisco

IOT spending to be $8.9 Trillion in 2020

- IDC