Making Sense of 3G/3.5G/4G – What the Enterprise Needs to Know

• Moderator: Jack Gold, President, J.Gold Associates, LLC.• Panel Participants:

– Joel Brand, VP of Product Management, Bytemobile – Ronny Haraldsvik, Vice President of Marketing, SpiderCloud Wireless,

Inc. – Tom Lasiter, WiMAX Industry Marketing Manager, PC Client Group,

Intel

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The Need for Capacity, Not Just Speed

• Devices are getting more capable

• Apps are getting more complex

• Users are getting more demanding

• But are networks up to the task?

Source: AT&T

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Mobile Wireless Data Growth

• Wireless data demand is insatiable

• Smarter devices and richer content means users will consume more

• Carriers struggle to keep up with demand

Source: AT&T

Source: 3GPP

Mobile Traffic Will Keep Growing

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What’s an Enterprise to do?

• What does 3G promise?• Will it meet those promises?• How can enterprises get ready for the 3G

challenge?• What will users demand?• What will the various technologies

contribute?

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