Introduction to Social Media for Fun

Hawkeye Continuing EducationKatie Noonan

What to expect

Learn how to use:GoogleFacebookTwitterFlickrYouTube

About me

BA: Marketing, UNI Fmr. PR/Social Media – Hellman Current Corporate & Community

Relations, UNIBusiness

Copies of PPT available at…

What is social media?

“Social media is user generated content that is shared over the internet via technologies that promote engagement, sharing and collaboration” –The Social Media Guide

The Social Media Revolution: http://youtu.be/3SuNx0UrnEo

Types of social media

Social Networks Blogging

Microblogging Social bookmarking Media sharing User generated content Forums

Platforms we will cover

Google Facebook Twitter Flickr YouTube

Google: the basics

Google is your gateway to the internet.

Google: Verb, to use the Google search engine to obtain information on the World Wide Web.

How search works http://www.youtube.com/watch?v=BNHR6IQJGZs&feature=player_embedded

Plethora of Google products

So much more than a search engine.

Gmail○ Top 10 reasons to use Gmail

Google docsGoogle calendarGoogle mapsAll Google products:

http://www.google.com/intl/en/about/products/

Create a new account: https://accounts.google.com/NewAccount

Facebook: the basics

What is Facebook? “Facebook is a social utility that

helps people communicate more efficiently with their friends, family and coworkers.”

http://www.youtube.com/watch?v=M5gtN16gOr8

https://www.facebook.com/press/BRoll.php

Facebook: How to create a profile All you need is a valid email

address http://Facebook.com

Remember: Facebook is always changing.

Facebook: terminology Wall: A space inside your profile where your

friends can write to you. Posts on your wall are open to friends, not private between you and the person who wrote it. More about the wall: https://www.facebook.com/help?page=820

Message: Send a message to a friend when you want to have a personal conversation with that person. Similar to email, you see your messages in your “inbox” https://www.facebook.com/help/?topic=new_messages

Tagging: marking a photo, video or wall post with a person’s name, identifying who is in the photo or video, or who you are talking about in your post

Facebook: terminology cont. Newsfeed: A hi-light of what’s going on

with your Facebook friends. The Newsfeed is what you see when you first sign into your account.

Status: Status updates are how your share with your friends – you can share thoughts, photos, videos, links to other websites.

Like: “Like” is a link that shows up next to photos or status updates. Liking something shows your friends that you agree with what they’re saying, or like what they’re posting.

Facebook: Find your friends Connect with your email Search

Organize friends: lists https://www.facebook.com/help?page=768

Facebook: Privacy settings Understand your privacy on

Facebook http://facebook.com/privacy

Facebook: etiquette

Who should you friend? Sharing Games Tagging Untagging

Facebook: events

Facebook allows you to create events. Invite your friends, share location and other details, manage guest list, etc. https://www.facebook.com/help/events

Birthdays

Facebook: groups

Groups allow you to share with a specific group of people.

You set the controls: Secret, closed, open

https://www.facebook.com/groups

Facebook: pages Find pages you’re interested in

https://www.facebook.com/pages/browser.php

Create a page for your business or organization https://www.facebook.com/pages/create.php Business

https://www.facebook.com/scratchbakery Brand or productSchool

https://www.facebook.com/UNIBusiness Public figure

https://www.facebook.com/oprahwinfrey Church groupCause or community

Twitter: the basics (twhat?) Microblogging service, allows you

to “follow” people based on interest or connections

Similar to a status update on Facebook, but typically used for more than just sharing thoughts.

Twitter: Terminology Tweet: tweeting is when you share

something. Could be a statement or a link. Limited to 140 characters.

Followers: followers are the people who see your tweets.

Re-tweet: re-tweeting is when you repost a tweet that someone else already posted. So you share it with your followers.

@: Putting an @ sign before another users username links your tweet to their profile.

#: Putting a # (hashtag) before a word turns it into a link, connecting you to all the other people on Twitter who used that same term.

Twitter: creating your profile Again, all you need is a valid email

address. Choose a username that is easy for

people to remember. Share bio information. Set your level of privacy.

Twitter: who to follow?

You can search for specific users Find people who have common

interests as you Follow brands, companies, or

celebrities

Twitter: 140 characters – URL shorteners http://goo.gl/ http://tinyurl.com/ http://bitly.com/

Flickr: the basics

http://flickr.com Share your photos with family &

friendsOr with the publicSave, organize by topic or event

Flickr: setting up an account All you need is a Gmail, Facebook

or Yahoo account. Upload your first photos

http://www.flickr.com/photos/upload/

Flickr: privacy settings

You>>Your Account>>Privacy & PermissionsSettings for your profileSettings for your photos

YouTube: the basics

What is YouTube? A video-sharing website where users

can upload, save and view videos. Getting started on YouTube:

http://www.youtube.com/t/about_getting_started

Questions?