Introducing Google App Engine for Business

Chris Schalk Google Developer Advocate

Agenda

•  Intro to App Engine •  App Engine Details •  Development Tools

•  App Engine for Business •  App Engine & PayPal •  Demos! •  Online Resources

3

What is cloud computing?

4

IaaS

APaaS

SaaS

Source: Gartner AADI Summit Dec 2009

Cloud Computing as Gartner Sees It

5

IaaS value proposition…

6

The PaaS value proposition

Easy to build

Easy to maintain

Easy to scale

7

Google App Engine

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500M+ daily Pageviews 250,000+ Developers 100,000+ Apps

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By the numbers

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Some App Engine Partners

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App Engine @

Giftag.com NexTuesday.com Twelpforce.com

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>62M Users

Social Networking at Scale

gigy Socialize

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gigy Socialize

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"Although we typically host all our services in-house, on our own infrastructure, we felt that GAE would be a better fit for the live chat feature because of its unique traffic pattern, which is characterized by very low traffic most of the time with very high bursts during high profile events."

Raviv Pavel, Gigya VP of Research and Development

http://googleappengine.blogspot.com/2010/02/scalability-means-flexibility.html#links

Flexible Scalability

App Engine Details

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Cloud development in a box

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•  Downloadable SDK

•  Application runtimes •  Java, Python

•  Local development tools •  Eclipse plugin, AppEngine Launcher

•  Specialized application services

•  Cloud based dashboard

•  Ready to scale

•  Built in fault tolerance, load balancing

Specialized Services

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Blobstore Images

Mail XMPP Task Queue

Memcache Datastore URL Fetch

User Service

Language runtimes

17 Duke, the Java mascot Copyright © Sun Microsystems Inc., all rights reserved.

Ensuring Portability

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Extended Language support through JVM

Java Scala JRuby (Ruby) Groovy Quercus (PHP) Rhino (JavaScript) Jython (Python)

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Duke, the Java mascot Copyright © Sun Microsystems Inc., all rights reserved.

Always free to get started

•  ~5M pageviews/month •  6.5 CPU hrs/day •  1 GB storage •  650K URL Fetch calls/day •  2,000 recipients emailed •  1 GB/day bandwidth •  100,000 tasks enqueued •  650K XMPP messages/day

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Application Platform Management

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App Engine Dashboard

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App Engine Health History

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Development Tools for App Engine

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Google App Engine Launcher

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SDK Console

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Google Plugin for Eclipse

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Two+ years in review

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Apr 2008 Python launch May 2008 Memcache, Images API Jul 2008 Logs export Aug 2008 Batch write/delete Oct 2008 HTTPS support Dec 2008 Status dashboard, quota details Feb 2009 Billing, larger files Apr 2009 Java launch, DB import, cron support, SDC May 2009 Key-only queries Jun 2009 Task queues Aug 2009 Kindless queries Sep 2009 XMPP Oct 2009 Incoming email Dec 2009 Blobstore Feb 2010 Datastore cursors, Appstats Mar 2010 Read policies, IPv6 May 2010 App Engine for Business

Introducing App Engine for Business

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Same scalable cloud platform, but designed for the Enterprise

App Engine for Business

Google App Engine for Business Details

Enterprise application management • Centralized domain console (preview available today)

Enterprise reliability and support • 99.9% Service Level Agreement •  Direct support

Hosted SQL • Relational SQL database in the cloud (preview available today)

SSL on your domain

Secure by default •  Integrated Single Sign On (SSO)

Pricing that makes sense • Apps cost $8 per user, up to $1000 max per month

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Google App Engine for Business

Enterprise App Development with Google!

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Build your own

Google App Engine for Business

Buy from others

Google Apps Marketplace

Enterprise Firewall

Enterprise Data Authentication Enterprise Services User Management

Buy from Google

Google Apps for Business

Enterprise Application Platform

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App Engine for Business Roadmap

Enterprise Administration Console Preview (signups available)

Direct Support Preview (signups available)

Hosted SQL Preview (signups available)

Service Level Agreement Available Q4 2010 (Draft published)

Enterprise billing Available Q4 2010

Custom Domain SSL Limited Release EOY 2010

App Engine and PayPal

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App Engine and PayPal

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•  PayPal X Platform Toolkit for App Engine • Integrate your Java apps running on App Engine with PayPal's Adaptive Payments API

•  Usage requirements: •  Check out toolkit source, or download prebuilt jar •  Get API Credentials from PayPal Sandbox account

•  Examples include: •  Creating payment approvals •  Allow for micropayments from PayPal accounts in social gaming context •  …

•  Learn more at the App Engine blog post on the toolkit!

bit.ly/appenginepaypal

Demos!

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•  App Engine Dashboard •  AppEngineLauncher – for Python •  Eclipse Plugin - Java •  Building an app from scratch and deploying to the cloud

Resources

Get started with App Engine

•  http://code.google.com/appengine

Read up on App Engine for Business and become a trusted tester

•  http://code.google.com/appengine/business

•  bit.ly/gae4btt <- sign up!

Thank You!

Chris Schalk Google Developer Advocate

http://twitter.com/cschalk