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Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 20151
INTRODUCING APACHE UNOMI
ELIE AUVRAY, CEO – [email protected]
SERGE HUBER, CTO – [email protected]
Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 20152
ONE WEBSITE66 EXTERNAL TRACKERS
Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 20153
PRIVACY & DATA CONTROL ISSUES
• What data is collected ?
• How is the data used ?
• Is opt-in or opt-out available ?
• Where is the data sent ?
• How is the sent data used ?
Customers
DATAPRIVACY
Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 20154
LACK OF STANDARDS & OPEN SOURCE SOLUTIONS
• No standard for profiles, tracking or
personalization
• Each set of tools is different and
incompatible
• Requires each vendor to build
connectors
• Each integration requires custom work
• No major open source players
• Security is difficult to assess
• No consistent use of big data
technologies, although the problems
are often the same (getting to know
your users better)
Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 20155
NOT ONLY AN ENTERPRISE EXPECTATION
EXPECTATIONS REALITY
BI
SALES
SUPPORT
@
REPORT
CMS
ANALYTICS
CRM
ID
MA
?
Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 20156
BUT A KEY ENTERPRISE CONCERN
Gene PhiferVP Distinguished Analyst
Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 20157
BUT A KEY ENTERPRISE CONCERN
Enterprise Digital Transformation
=
Consistent Customer Journey Management At All Touchpoints
Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 20158
REALLY A CHOICE ?
EnterpriseWEM tools
Customers
DATAPRIVACY
?
Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 20159
AND YES, TRUST MATTERS…
Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 201510
VISION BEHIND A TWO YEARS PROJECT
It is time for Digital Marketing tools to be more transparent and thus,
ethical.
Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 201511
The Jahia Way: Open, Ethical thus sustainable
DATAPRIVACY
Enterprise Customers
Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 201512
THE SOLUTIONINCUBATING
INTRODUCING
APACHE UNOMIOASIS CONTEXT SERVER
REFERENCE IMPLEMENTATION
Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 201513
The Jahia Way: Open, Ethical thus sustainable
DATAPRIVACYThe Context Server
Standard
Apache
Data Aggregation and management engine
The Reference Implementation
UNOMI
Two trusted, solid and recognized communities
Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 201514
The Jahia Way: Open, Ethical thus sustainable
“vital standardization project”
Laurent Liscia, CEO of OASIS
Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 201515
+
UNOMI CORECXS
ID directory
Segmentation Engine
Events
Tracking Engine
RESTFUL API
+
DATA
BA
CK
-EN
D
FR
ON
T-E
ND
+Apache
A CLEAN & OPEN ARCHITECTURE
BI
SALES
REPORT
ANALYTICS
CRM
ID
MA
…
Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 201516
CONTEXT SERVER SPECIFICATIONPRODUCED AT OASIS
REST API
STILL ON-GOING, JOIN NOW TO MAKE IT EASIER TO FIT WITH YOUR SOLLUTIONS
DOMAIN MODEL
USE CASES
Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 201517
UNOMI OVERALL ARCHITECTUREUnder Apache License
APACHE KARAF
PERSISTENCE IMPLEMENTATION (ELASTICSEARCH, …)
PERSISTENCE SPI (SERVICE PROVIDER INTERFACE)
APACHE CXF
REST API
OSGI SERVICES
Apache
Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 201518
COMMERCIAL APPLICATIONS
Build your own ! It’s the beauty of the Apache
License !
First (known) application:
Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 201519
ANOTHER WAY TO LOOK AT IT
A FRONT-END FOR USER CENTRIC
BIG DATA TECHNOLOGIES.
“
”With data privacy from the ground up
Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 201520
LEARN MORE
APACHECON EU SESSION
Apache Unomi in-depth: Introducing an Open Source Standard and Implementation to Deliver Transparent Data Privacy
Friday, October 2 • 11:20 - 12:10
Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 201521
INTRODUCING APACHE UNOMI
ELIE AUVRAY, CEO – [email protected]
SERGE HUBER, CTO – [email protected]
