Introduction – The State of the Cloud

Michael Crandell – CEO, RightScale

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• Thanks to everyone here, thanks to CCExpo• Announcements & reminders

• #RightScale #CCExpo on Twitter• Agenda

• 9:15a-12:15p – State of the Cloud, Stephen O’Grady, Customer Stories• 12:15p-1:30p – LUNCH• 1:30p-5:15p – 20 breakout sessions from RightScale and partners

• Evening reception at Parcel 104• Shuttle buses running at 5:30pm

Welcome

Thank You Partner Sponsors!

Real Cloud Experience. Shared.

Social, Mobile, Cloud

Social, Mobile, Cloud

“Three interdependent forces that power the biggest wave of growth, change, and destruction … in the high tech industry.”

– Jean-Louis Gassée

State of the Cloud

• Big Switch

• New IT Stack

• Third Revolution

State of the Cloud

• Big Switch

• New IT Stack

• Third Revolution

Cloud is not a fad. Cloud is not a trend.Cloud is a requirement.

Cloud circa 2006

• Amazon EC2 – Public IaaS cloud• Technical:

–Agility–Infinite scale–Automation underlying everything

• Business:–On-demand–Op-ex vs. Cap-ex–Cost benefits of scale

Cloud circa 2008

From 50 to 3500 servers

Cloud Today• Private internal / private hosted / public / hybrid

• Business benefits vary with deployment models

–No simple rule of what costs less, op-ex not always preferred

–Sometimes control is paramount

• Technical benefits same:

–Automation + API to allocate, manage and decommission resources on-demand, from compute to storage to network

–Even in-house clouds offer near infinite scale if supply chain pipeline keeps ahead – standardization of resources allows pre-provisioningw/o knowing exact consumer

What is a Cloud?Automated, scalable, on-demand compute, storage, network resources

Highly effective layers of abstractionEach layer achieves scalability & reliability through uniformityTrue clouds are API-driven

Virtualization alone does not a cloud make

Journey to Cloud

Traditional ITSiloed/over capacity/server sprawl

ConsolidationPhysical infrastructure

VirtualizationIncrease utilization

StandardizationImprove efficiency

AutomationRapid Provisioning

Resource PoolingShared workloads

Cloud ComputingDynamic/Elastic/Pay per Use

Goodbye SPISaaS/PaaS/IaaS definition of cloud is outdated

More a definition of logical layers than market reality

New ModelNew reality is a blending of all these cloud models

Examples: AWS, Google, Azure, Zend, CloudFoundry

One ‘Cloud’ – Many Resource Pools

RackspaceAmazon Web Services

SoftLayer

Logicworks

Datapipe

Singapore

Hong Kong

Shanghai

Tokyo

Dallas

Houston

DC Area

NYC Area

SF Area

Seattle

Chicago

Dublin

London Amsterdam

Yahoo! Japan / IDCF

Fukuoka

Korea Telecom

Seoul

Beijing

UnGeo

Tata

Hyderabad

Private Clouds Public & Managed Clouds

RightScale Customers

RightScale Growth

• ServerTemplates = 67,000 (2.5X ’09)• RightScripts = 976,000 (10X ‘07)• 83% increase in users-per-account since ‘08• Average cost today = $0.61/hr.

Users Demand Flexibility

17%

8%13%57%

3%

Compute power managed by companies utilizingmore than one cloud resource pool = 84%

MultiCloud Dominates

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59

Multiple Resource Pools

Distinct Cloud Providers

All Rightscale Users

Challenges You Face

• Visibility

• Standardization

• Self-Service

Visibility• Shadow IT / Rogue IT / IT leakage

–For every cloud project you know about, there may be 3-5 others you don’t know about (Forrester)

• Not rebellion, but revenue & productivity• You can give up on trying to stop it• Why you should be concerned:

–Quality? E.g. high availability & BCDR–Security & compliance–Billing issues – what are you spending?–Account sprawl, user sprawl

• Throw in multiple clouds & it gets worse

Standardization• Cloud builds are everywhere

–Machine image & workload sprawl–Config language smorgasbord

– Puppet, Chef, DIY open source provisioning–Almost limitless cloud deployment options

• Accidental tourist in cloud

• How can IT support this?

• Heading down track of dev meets ops train wreck.

Self-Service• IT can be the hero, agility with control• Provide standardized builds with operational

excellence

• Legacy management approaches are not designed for cloud

• Need cloud management that provides:–Automation–Library of solutions that can be shared–Visibility & governance

Conference Campaign

• Build social media/twitter micro-site • Get people talking - twitter integrated• 10 days before conference• Boost with advertising campaign

What we need:• A microsite with twitter integrated• Scalable and we need it….• FAST!