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App discovery in Google Play can be a huge challenge. Meanwhile, alternative appstores outside of Google Play are estimated to drive billions of downloads every year. Although the value of these stores is well understood, distributing apps through these channels presents several logistical, legal, and other challenges, preventing many app developers from even trying. InMobi App Publish serves to solve the problem of app discovery and simplify app distribution on alternative appstores globally. InMobi’s Product Manager, Ujjwal Kabra, will cover the following: - Why alternative app stores outside of Google Play are important - Challenges in distributing through alternative app stores - How App Publish solves many of these challenges and simplifies app distribution for Android app developers - A detailed product demo that gives you an inside look into this powerful platform
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Ujjwal Kabra 4 April 2013
Introduction to InMobi App Publish Simplifying App Distribution for Android Developers
About me • Joined InMobi in June 2009 • In Bangalore • Engineering & Product • Involved with App Publish for the last
year
Agenda
‣ Why are alternate App Stores important?
‣ Challenges in distributing through alternate app Stores
‣ How does App Publish solve these challenges?
‣ Demo
‣ Questions
Advanced users are looking at alternate sources
Poor local / regional support
Not available on all devices
Why look beyond Google Play?
User mindshare - 800k apps competing for attention
Alternate App Stores… How Many?
5
200+ Android App Stores!
Closed Doors – No direct developer programs
Complex Laws & Agreements
Increasing Efforts / Low ROI
What are the challenges in publishing to alternate app
stores?
Reporting & Settlements
How App
Publish Works
What App Publish does
Android Apps (or widgets, wallpapers, utilities)
App Publish – what we do for developers
Alternative App Channels (Independent, Operator, OEM)
Downloads
What App Publish does
Android Apps
The App Publish Difference
App Stores
NORMAL APP SUBMISSIONS PROCESS (different for each store)
Single platform lets you submit to multiple stores at the same time
Marketing translations across all required languages
Automated Image Manipulations to satisfy 100s of Image
requirements
Single portal makes submission management easier
The
best
par
t is
…
.. single dashboard to check reports & settlements
App Publish Demo
1. Intense competition in Google Play, App Publish changes this
2. FREE to use NO SDK and all downloads deliver a $ value to Developer
3. Global reach, access to over 300m Android users in over 150 other stores
4. Estimating over 1b downloads to target with reduce competition
4 Reasons for Developers to use App Publish
Questions?
Ujjwal Kabra Product Manager
www.inmobi.com/app-publish
facebook.com/inmobi
twitter.com/inmobi
Thank you.
