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Introduction to Facebook Introduction to Facebook for Associationsfor Associations
November 3, 2009November 3, 2009College of Association MarketingCollege of Association Marketing
http://www.associationseminar.comhttp://www.associationseminar.com
HistoryHistory
• Started off as “The Facebook,” a site developed Started off as “The Facebook,” a site developed for college students to connect with other for college students to connect with other students.students.
• Rival to MySpaceRival to MySpace
User BaseUser Base
• Over 175 million users, 600k new users a day on Over 175 million users, 600k new users a day on average.average.
PopularityPopularity
• Google Page Rank: 9/10Google Page Rank: 9/10
• Alexa: #2 Site in the World Behind GoogleAlexa: #2 Site in the World Behind Google
• Compete:Compete:
Facebook Is Facebook Is Everywhere!Everywhere!• On the Web: On the Web: facebook.comfacebook.com
• Mobile Applications for iPhone and BlackberryMobile Applications for iPhone and Blackberry
• Even Twitter clients now support Facebook news Even Twitter clients now support Facebook news feeds and status updates!feeds and status updates!
So, Let’s Get Started!So, Let’s Get Started!
• Give it a try yourself first, to get a feel for the Give it a try yourself first, to get a feel for the basics.basics.
• The sign-up form is very simple and user-friendly.The sign-up form is very simple and user-friendly.
Pictures Ahoy!Pictures Ahoy!
• Profile PictureProfile Picture
• Tagging Yourself and OthersTagging Yourself and Others
• Keep It Simple, Fun, and Honest: Stay Away From Keep It Simple, Fun, and Honest: Stay Away From the Drunken Nights On the Town!the Drunken Nights On the Town!
Existential DilemmaExistential Dilemma
• Do you “out” your relationship status, religion or Do you “out” your relationship status, religion or political worldview for all the world to see?political worldview for all the world to see?
• There is no shame in honesty, as long as you There is no shame in honesty, as long as you aren’t “militant” about it.aren’t “militant” about it.
What Makes a Status What Makes a Status UpdateUpdate• More than just what you had for breakfast!More than just what you had for breakfast!
• Like all aspects of social media, be honest and Like all aspects of social media, be honest and yourself!yourself!
• Can be links to interesting articles, quotes…Can be links to interesting articles, quotes…whatever you want!whatever you want!
Your Own Facebook Your Own Facebook URLURL• Facebook now supports personal URLs for all Facebook now supports personal URLs for all
accounts (e.g. facebook.com/yourname).accounts (e.g. facebook.com/yourname).
The Biggest QuestionThe Biggest Question
• Do you friend your boss? Your parents???Do you friend your boss? Your parents???
What Matters To YouWhat Matters To You
• You can be selective about what updates you see.You can be selective about what updates you see.
• BEWARE: Others can do the same to you!BEWARE: Others can do the same to you!
Let’s Connect!Let’s Connect!
• Search for contacts via e-mail, networks, or by Search for contacts via e-mail, networks, or by name.name.
Personal Vs. Personal Vs. ProfessionalProfessional• Granular “security” options for your profile: who Granular “security” options for your profile: who
sees what.sees what.
• Remember: Remember: TRANSPARENCY!TRANSPARENCY!
Groups and CausesGroups and Causes
• You yourself can join or create up to 200 groups, You yourself can join or create up to 200 groups, based on interests, networks, companies, based on interests, networks, companies, anything you like!anything you like!
• Causes: Means of donating or (in the case of Causes: Means of donating or (in the case of nonprofits) raising funds.nonprofits) raising funds.
ApplicationsApplications
• Play games, enjoy or compete for bragging rights!Play games, enjoy or compete for bragging rights!
Your AssociationYour Association
• Networks: for co-workers and colleaguesNetworks: for co-workers and colleagues
• Groups: for specific topicsGroups: for specific topics
• Fan Pages: general means to post links, news, and Fan Pages: general means to post links, news, and create conversations from an anonymous face.create conversations from an anonymous face.
The Association PageThe Association Page
• Recruiting new fansRecruiting new fans
• How to send/post linksHow to send/post links
• How much is too much?How much is too much?
AAPA: They “Get It”AAPA: They “Get It”
This Is a ConversationThis Is a Conversation
• Toeing the line between transparency and “TMI”Toeing the line between transparency and “TMI”
• Receiving Positive AND Negative Feedback from Receiving Positive AND Negative Feedback from usersusers
• No moderationNo moderation
Be Confident!Be Confident!
• Don’t shy away from or fear negative comments
• Positive feedback often way outweighs negative comments
• Address the substance of what negative comments are saying and respond in a professional, prompt manner
• 90% of the time, you will actually gain a new fan with your pragmatic display of openness!
Advanced FacebookAdvanced Facebook
• Sync your Facebook posts Sync your Facebook posts with Twitter (and vice versa!)with Twitter (and vice versa!)
• Promote your pagePromote your page
• Facebook Connect: the Facebook Connect: the future of Web site logins?future of Web site logins?
The Future of FBThe Future of FB
• Acquisition of FriendFeedAcquisition of FriendFeed
• Rivalry with TwitterRivalry with Twitter
• Evolution from Connections between people to Evolution from Connections between people to connections with all forms of content: brands, connections with all forms of content: brands, associations, news.associations, news.
• Facebook AdvertisingFacebook Advertising
Thanks Everyone!Thanks Everyone!
Questions?Questions?
Ted LaBarberaTed [email protected]@gmail.comhttp://geeksoapbox.comhttp://geeksoapbox.comTwitter: @GeekSoapBoxTwitter: @GeekSoapBox
Deirdre ReidDeirdre [email protected]@gmail.comhttp://deirdreid.wordpress.comhttp://deirdreid.wordpress.comTwitter: @DeirdreReidTwitter: @DeirdreReid
http://www.associationseminar.comhttp://www.associationseminar.com
