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Get More. Go More. GoLite. GoLite Does What Advertising is Supposed to do… It Grabs Attention! Click to see :30-second Video

Introduction to GoLite

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Get More. Go More. GoLite.

GoLite Does What Advertising is Supposed to do… It Grabs Attention!

Click to see :30-second Video

Ownership Privately Owned

•Est. 2010•Brian Bachman•Preston Pearson

5-Time Superbowl Contender/Former Dallas Cowboys RB

What are your business needs?

How are you…

1.Retaining Clients2.Attracting New Clients3.Marketing Your Product Mix4.Leveraging Your Location(s)5.Staying in front of Your Competition6.Building/Maintaining Image

Three Most Popular Packages

Market Coverage Half Market Coverage Full Market Coverage40 hours of coverage per month in

your targeted area150 hours of coverage per month 300 hours of coverage per month

Ads will only play when GoLite is within your chosen area. Once GoLite leaves your targeted area, your ads

will not play. So, you only pay for the ads that target your clientele.

Does not include events covered in our Event Marketing Schedule

Includes coverage at over 50-events each month. Click here to see this month’s list of events.

5000 ad plays per month in your area of your choice (5-mile radius)

15,000 ad plays across Metroplex each month.

30,000 ad plays across Metroplex each month.

$1500 $2900 $3600

Four Ways To Use GoLite

1. Time Based – You choose the hours you want your campaign to run on GoLite.

2. Location Based - You choose the locations and how many hours you want your ad campaign to run in those locations.

3. Time and Location Based – You choose the location and the time you want

4. Exclusive – You choose the location, time and you’re the only advertiser!

Customizable Campaigns and Pricing

Time Based*(does not include event

coverage times)

Location Based*(does not include event

coverage times)

Time & Location Based

Exclusive

$19 $29 $69 $250/hr

60 ads per hour guaranteed!Three (3)Ads Created

$150 setup fee

Will GoLite Work For Me?

Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving the media—radio, television, cable and out-of-home; the mobile industry as well as advertising agencies and advertisers around the world. Arbitron's businesses include: measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of U.S. consumers; providing mobile audience measurement and analytics in the United States, Europe, Asia and Australia, and developing application software used for analyzing media audience and marketing information data.

According to the Arbitron study, “billboard viewers make

shopping decisions while in the car.”

68% frequently or sometimes

make their shopping decisions while in the car

Buying decisions are made in the car

Instant Gratification

24% say they were

motivated to visit a particular store that day because of an

outdoor ad message

107% Increase Sales

Right Message, Place, Time

1. The Simple answer is Why Wouldn’t It? If you can get your message in front of your target audience then you stand a greater chance of gaining more customers.

• Right MessageRight Message• Right PlaceRight Place• Right TimeRight Time

Right Message Right Place and Time

Upscale Living

RESULT: Over 30% increase in occupancy

Right Message Right Place and Time

Law Firm

RESULT: New Client

Right Message Right Place

Retailer

RESULT: Over 50% increase in foot traffic

Most of Forms of Marketing require the prospect to take an additional step or action to receive your message.

However, GoLite skips that additional step, and shortens the sales cycle by

proactively taking your message to your audience!

Pro-Active Marketing

Reasons Why Advertising Doesn’t Work

#1… Not Enough Frequency

Prospect must see message 3 times before they “get it”.

Reasons Why Advertising Doesn’t Work

#2… Not Enough Reach

The more people who see your ad, the more likely it is going to influence.

Reasons Why Advertising Doesn’t Work

#3… Dull, Boring Copy

Why Advertising Works

Advertising is an investment. Unlike other expenses like the electric bill,

water bill etc. When properly planned and executedAdvertising will keep you top of mind

and even bring a nicereturn on your investment.

Staying Top of Mind: Case Study

Northwestern University Case Study… 1000 Advertisements were handed out to a test group.

Day 1: 75% remembered

Day 2: Less than 50% remembered

Day 5: 3% remembered

Reasons why advertising doesn’t work.

#4 You never committed. Yo u ne ve r g a ve y o ur a d c a m p a ig n a

chanc e to wo rk fo r y o u.

“I tried X… it didn’t work.”

“I tried Y… it didn’t work.”

“Swe e tie … wha t d o y o u s a y? Le t’s try m a rria g e a nd s e e wha t ha p p e ns . ”

1st Step... Letting People know you’re here!

Everyone can now afford to use cutting edge

technologyExpensive to get Permits

Expensive to Buy

Expensive to Install

Expensive to Maintain

Expensive to Create Content

Expensive to Service

Features & BenefitsFEATURESFEATURES BENEFITSBENEFITS

2 SCREENS SEEN FROM BOTH SIDES OF STREET

DIGITAL CHANGE MESSAGE INSTANTLY

9’ X 16’ IMPOSSIBLE TO MISS

LED SCREENS EQUALLY VISIBLE AT DAY AND NIGHT

MOBILE GO WHERE YOUR AUDIENCE GOES

AD MANAGER UPLOAD ADS AND CREATE CAMPAIGNS

Ready to Get Started?

1.Who is your target audience?2.What do you want to say when we get there?3.What do you want them to do as soon as they see

your ad(s)?4.Which package makes sense for your budget?

Designing Your Campaign

THANK YOU FOR YOUR INTEREST IN GOLITE ADS.BE SURE TO CHECK OUT THE VIDEOS SECTION ON OUR WEBSITE.

TO GET STARTED CREATING YOUR CAMPAIGN PLEASE CALL972-891-9901

OrEmail Us At:

[email protected]

Thank You