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A look at Vertical Response, MailChimp, iContact, Soapbox Mailer & ExactTarget for Salesforce. Discussion includes budgets, goals, maintaining the application and what your organization needs in an email service provider (ESP). For more details on what questions you should consider when selecting a new ESP, check out TheConnectedCause.com or go directly to the post here: bit.ly/ESPbyTCC
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An Introduction to Mass Email Solutions for Salesforce
Table of Contents
• Common terminology
• Things to think about
• Solution advantages
• Solution disadvantages
• Pricing
• Questions
Common Terminology
ESP: Email Service Provider, aka mass email solution or email marketing tool – Exactly what we are looking at today!
Global Unsubscribe: When an email recipient selects “Unsubscribe” from an email, they are opting out of receiving ALL emails from you. thatSegmenting: A process that allows for you to unsubscribe from specific campaigns as apposed to globally.Profile manage
WYSIWYG: "What You See Is What You Get“ A WYSIWYG application enables you to see on the display screen exactly what will appear when the template is being created.
Drip Campaigns: automation and mapping around email responses triggered by certain customer behaviors.
Interface: A point where two systems, subjects, organizations, etc., meet and interact.
A/B campaigns: Is a method of sending out and testing the effectiveness for 2 types of campaigns to different audiences.
SMS or Short Message Service: A text messaging service component of mobile communication systems.
Native App: Built on the Salesforce platform, using Salesforce technology.
Things to Think About• What is my budget?
• What are my organization’s goals?
• How many contacts does my organization have?
• Who will be maintaining the application?
• What kinds of data does my organization need from an ESP?
• Should we try it before we buy it?
• No limits to batch emailing
• Pre-built templates, 75,000+ stock images
• WYSIWYG editor
• Security checks
• Analytics, such as open and click rates
• 30 day trial available
• Offers post card sending
• Analytics track aggregated URLs clicked per campaign
• Global unsubscribe
• No sharing across users
• Separate pricing for surveys
• Can be slow to load
• Unable to send SMS messages
Per 1 Email:First 10,000 emails FREE! 1,001 - 2,500 = .01105¢2,501 - 25,000 = .0102¢25,001 - 50,000 = .0085¢50,001 - 100,000 = .00722¢100,001 - 500,000 = .00638¢Above = Contact for pricing
Per 1000 Emails:First 10,000 email FREE! 1,001 - 2,500 = $11.05 2,501 - 25,000 = $10.20 25,001 - 50,000 = $8.5050,001 - 100,000 = $7.22100,001 - 500,000 = $6.38Above = Contact for pricing
Additional Info:You can pay as you go, pay monthly or prepay for up to an additional 15% off
ADVANTAGES DISADVANTAGES PRICING
Click to add title
Click to add text
DISADVANTAGES ADVANTAGES PRICING
Monthly Price Per Email Address with Unlimited Emails:0-250 addresses = $8.00 251-500 addresses = $11.20501-1k addresses = $ 15.201k-2500 addresses = $23.202501-5k addresses = $37.605k-10k addresses = $ 59.2010k-15k addresses = $ 87.2015k-25k addresses =$119.2025k-35k addresses =$119.2035k-50k addresses =$303.20
Above 50k Addresses = Contact for pricing
• Native Salesforce app
• Won Salesforce customer choice award twice
• Ability for drip campaigns
• WYSIWYG editor
• offers SpamAssassin
• Real-time feedback
• Analytics at the campaign, message, and lead and contact level
• Global unsubscribe
• Pre existing iContact customers cannot convert existing data when integrating with Salesforce
• The iContact logo can only be removed from emails for 10% monthly price premium
Click to add title
Click to add text
• 501c3 license isn’t required for free emails
• Analytics track aggregated URLs clicked per campaign
• Allows unsubscribers to fill out feedback form
• Allows for A/B test campaign
• SMS for an additional cost
• MailChimp’s logo is at the bottom of all emails sent on free accounts
• No telephone customer support, ticketed email requests when needing support
• Slow to refresh, hourly Sync
Monthly Price Per Email Address with Unlimited Emails:2,000 addresses, 12K emails a month FREE!
501-1000 addresses = $12.75 1001-2500 addresses = $25.50
2501-5000 addresses = $42.50
5001-10000 addresses = $63.75
10001-25000 addresses = $127.50
25001-50K addresses = $204.00
Above = Contact for pricing
ADVANTAGES DISADVANTAGES PRICING
DISADVANTAGES ADVANTAGES PRICING
Monthly Price Tiered by Org Revenue + .10 per 1000 Emails Sent:
250K or less = $19.00
250k - 1Mil = $39.00
1Mil - 10Mil = $59.00
10Mil and up = $79.00
Non 501c3 = $99.00
• Does not provide drip marketing campaigns.
• Slow send for high volume campaigns
• Native Salesforce app
• one-click social sharing to Facebook and Twitter
• 30 day trial available
• Share access with any Salesforce user
• WYSIWYG editor
• Offers email analytics for open, bounce, and click rates
DISADVANTAGES ADVANTAGES PRICING
Yearly Price:
The custom pricing is determined by speaking with one of their Account Executives who will put a plan together based on your email volume.
$1,000 - ? Paid annually.
• Acquired by Salesforce in 2013
• Segmented unsubscribe
• Integrates with social media platforms
• Sleek interface, easy to use
• Automated interactions (drip campaigns, custom workflows, etc)
• SMS messaging
• 24/7 support
• Cost – Does not offer a monthly plan, does not publish pricing
• Higher complexity user interface
Questions