TERMINOLOGY, TOOLS, AND RESOURCES

Social Media 101

© 501 Commons

What is it?

Live content sharing

Community engagement

A new age of marketing

A stepping stone to real life relationships

© 501 Commons

What can it mean for my organization?

Active engagement with your community

Relationship building with your clients, funders, and partners

Increased visibility, especially with younger people

Higher volume of donations

Celebration and promotion of your organization as well as others

© 501 Commons

Social Media Terminology Basics

Blogging Story telling, content sharing, and event

promoting through a social media tool on the internet

Now a more general term for updating your social media

Newsfeed The stream of postings on a social media site. Users can interact with your newsfeed by “liking”

it, commenting or sharing it with others and can follow links in the newsfeed

Followers People who are subscribed to your content, and

can comment and interact with it. Your content appears in their newsfeed

© 501 Commons

Social Media TerminologyBasics

Retweeting and Sharing The reposting or forwarding of a post, so

that it shows up on your page

#Hashtags A word or phrase preceded by a #

symbol. When many people use the same hashtag you can follow all the postings by any person on that topic

Trending A topic or content that is being shared,

commented on, or searched for in the social media sphere

© 501 Commons

Social Media Tools – The Big Four

Facebook Primarily a personal social network Can be a place for community building Good for event coordination and sharing

Twitter Micro blogging Good for: Sharing news & info about events, to start a discussion or get feedback, to

find out what’s happening

LinkedIn Career-oriented Good way to identify and build relationships with professionals

Hoot Suite Manage multiple social media tools  Schedule messages and tweets Analyze traffic

© 501 Commons

Resources

Idealware: The Nonprofit Social Media Decision Guide (http://idealware.org/reports/nonprofit-social-media-decision-guide)

501 Commons: Technology Knowledge Center (http://www.501commons.org/resources/tools-and-best-practices/technology-knowledge-center)