Company presentationJanuary 2017

IoT Analytics provides market insights for IoT & Industry 4.0

We are the leading market insights firm specialized on IoT40k website visitors every month

1. General technology insight companies covering IoT as part of the overall offering Source: Similarweb, IoT Analytics

IoT-specialist insight firmsGeneral technology insight firms1

Avg. website visits per month Q4/2016

in 1,000

1,150

22

40

7

2,950 415

48

511

36 3

Our work consists of three elements

Latest Insights

• Latest news

• Regular blog posts

• Newsletter

• Specific white papers

• Free reports

1

Market Reports

• Targeted industry reports

• Company databases/lists

• Specific IoT data sets

2

Go-to-market Services

• Sponsored publications

• Joint webinars

• Custom research for

specific inquiries

3

Latest insights (selection)

Ranking: IoT companies Q3/Q4 2015

Viewed more than 200,000 times,

referenced by firms like IBM, SAP

Article: IoT 2016 in review

Seen by approx. 100,000 IoT decision-

maker (average per article)

White Paper: Guide to IoT Solution Development

Downloaded more than

~3,000 times per year

1

1 2 3

Monthly newsletter Rankings / Infographics Insightful white papers

Examples

Market reports

Smart Home Market Model

• Smart Home market model

• IoT platforms market model

• more to come…

List of 360+ IoT platforms

• IoT company database

• IoT use case database

• IoT & Industry 4.0 employee

statistics

• IoT products price lists

IoT platforms 2015-2021

• IoT Platform Market Report

• Smart Thermostats Market

Report

• IoT Security Market Report

Smart thermostat market

$25.0 $26.3

$35.3

$44.8

$35.1

$24.0 $25.0$20.7

$27.0

$39.4

$6.3

$11.1

$12.1

$10.0

$10.2

$6.9 $5.0

$7.0

$10.3

$12.1

$2.9

$2.8

$2.2

$2.3

$2.6

$2.3 $2.7$2.9

$3.2

$2.9

$2.6

$2.2

$1.6

$1.6

$1.8

$2.1 $2.6$2.6

$2.7

$2.6

$39.3

$46.6

$57.1

$65.2

$54.3

$38.4 $38.7$37.4

$47.0

$60.0

$0.0

$10.0

$20.0

$30.0

$40.0

$50.0

$60.0

$70.0

09 2014 10 2014 11 2014 12 2014 01 2015 2 2015 3 2015 4 2015 5 2015 6 2015

Other

Venstar Inc

Control4

Rogers Communications Inc.

Emerson Climate Technologies, Inc.

ecobee

Comcast Cable Communications

Alarm.com

Honeywell International, Inc.

Nest Labs

1 2 3

2

IoT databases & lists Market models Targeted industry reports

Examples

Market reports: Example of a focus report

2

1 2 3

Subscribe to our IoT research feed (all publications) or purchase these reports individually

Go-to-market services

Co

pyr

igh

t ©

20

15

by

ww

w.io

t-an

alyt

ics.

com

All

righ

ts r

eser

ved

8

Our offering: Combining unique market insights with a wide reach (IoT audience)

Custom researchSponsored graphics / videosSponsored content

Do you have a topic that requires specific IoT research?

Sponsor an interactive webinar / video or an insightful infographic

Sponsor a highly-informative report / blog or similar content

3

1 2 3

Informatio

n

technology Consultant

Business

developm

ent

Administra

tive

Engineerin

g Sales Product Marketing Finance Medical Creative Operations

Human

resources

Entrepren

eur

Public

relations Support

Accountin

g

Technology 480 127 92 48 57 44 39 12 4 6 6 3 10 2 1

Services 180 52 21 30 18 9 4 23 5 12 9 3 11 6 9 4

Manufacturing 83 7 16 24 33 11 8 5 3 2 6 4 1 1

Finance 57 18 11 8 1 2 3 2 25 1 2 1 5

Media 41 6 9 6 5 2 5 6 2 1 22 3 1 1 1 1

Health 39 5 4 6 4 2 3 1 5 32 4 1 1 1 1

Transportation 13 7 8 2 2 2 3 1

Consumer goods 9 2 6 2 4 1 2 2 3 1 1

Education 16 2 2 5 1 3 2 1 1

Retail 7 4 4 1 2 3 2 2 1

Government 8 3 6 2 1 1 1 2

Construction 7 1 2 1 1

Recreation 5 2 2 1 1 1

Arts 1 3

Legal 2 1

NGO 1 1 1 1

Other 2 1

Agriculture 1 1

Recentexamples

• Industrial Analytics Report 2016/17• Guide to IoT Solution Development• IoT Platforms White Paper• IoT Security Blog Series

• Webinar: The Rise of IoT Platforms• Infographic: IoT Solution

Development in 5 steps

• System Integrators in IoT – research• LPWAN standards – research• German IoT landscape - research

Go-to-market services: Example of a sponsored publication

1 2 3

3

Go-to-market services: We reach a highly-engaged global IoT audience

Individual thought-pieces get up to 300k impressions per year

Top countries (% of all trackable web visits 2016):

1. USA

2. India

3. Germany

4. UK

25%

22%

5%

4%

as of Jan 2017

Total Reach ~100kAverage # of organicImpressions per publication

Web Reach Visitors per month

~40k

Email ReachPeople subscribed toIoT Analytics updates

10k

EngagementAverage email opening rate

25%

Social ReachFollowers on all social channels>6k

DownloadsAnnual downloadsper gated white paper~5k

3

1 2 3

We currently have 4 IoT focus areasDeep insights in: IoT platforms, Industrial IoT, IoT security, Smart Home

Databases

IoT data

Blog

White papers

Newsletter

Custom research

Leadgeneration

Reports

Late

st in

sigh

ts

1

2

3

Technology viewSegment view

Offering

Mar

ket

rep

ort

sG

o2

mar

ket

Focus areas in 2016/2017

What people and customers say about us

“I find it really impressive how the IoT Analytics team have built up a broad and proprietary knowledge base around the Internet of Things and Industrie 4.0

ecosystems.” Markus Lorenz, Partner and Managing Director at BCG

“My experience working with the team of experts at IoT Analytics has been enjoyable and enlightening. The work was delivered on time, on budget, and beyond our

expectations”Jake White, VP Marketing at MyDevices IoT platform

“On the money. Impressive research.”Nagaraj Shanmugam, VP Business Development at Orion Systems Integrators

Selected customers Selected comments

Why should you work with us?

High-quality analyses

We aim to produce the highest quality research available to you. Our focus is on facts and actionable insights without losing sight of the bigger picture. And… we only publish when we think we got it right!

First-hand information / IoT network

We attend/speak at ~20 global IoT and Industry 4.0-focused conferences every year. This allows us to shape our unbiased, third-party view and test some of our hypotheses with other professionals in the industry. We also employ some proprietary algorithms to mine the web for relevant IoT information.

Large global audience

The average thought piece gets 100k impressions over its lifetime. With 40k website visitors per month and more than 10k people subscribed to our email updates we are able to supply our research to a much larger target audience than most of our competitors.

The IoT Analytics team

Knud Lasse LuethManaging Director

Zana WilliamsIIoT analyst

Janina BartjePrincipal Analyst

Hoang Pham VanVP Marketing

Thomas MeierData analyst

Pádraig ScullyVP Market research

Moritz BolleI4.0 consultant

Core team

Core team (continued) External partners

Julian RickertIIoT analyst

Jan KotzorekBusiness development

Thomas LauthIndependent researcher

Get in touch!

Let us know if you …

… have specific questions around one of our reports

… have specific inquiries about IoT markets, companies, etc.

… have specific inquiries about our data sets on the IoT ecosystem

… are looking to publish a joint (paid) publication around IoT

… have partnership/cooperation ideas

… want to discuss / give a demo of your IoT product/solution

IoT Analytics at a glance

Who we are: IoT boutique, Germany-based

Who we serve: 100+ customers to date…

What we do: Data-driven IoT market insights

Who we reach: 40k+ people in IoT per month

1

Latest (free) IoT Insights

Average monthly website visitors (Q4/2016)

Cumulated amount of social media followers (Q4/16)

~40,000

~10,000

Founded: 2014Headquarters: Hamburg, GermanyTeam: 10 people - Background in

Consulting, Data Science, Telco/IT architecture

Key focus areas: IoT Platforms, IoT security, Smart Home, Industrial IoT

2 3

DetailedMarket Reports

Go-2-Market Services

IoT decision-makers subscribed to email market updates (Q4/16)

~6,000

IoT Analytics GmbHMarket Insights for the Internet of Things

Zirkusweg 2 (Astraturm, 6. OG)20359 HamburgGermany

info@iot-analytics.com+49 40 88950090http://iot-analytics.com