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National Vision: Make in IndiaT h e C h a l l e n g e s a n d O p p o r t u n i t i e s
IoT Panel - COMSNETS 2015
S ya m M a d a n a p a l l i | Fo u n d e r | i R a m Te c h n o l o g i e s
The Internet of Things
2
IoT is Orthogonal IoT is Pervasive
IoT
Humans
Internet of Things will have direct implications on the physical world!
Gandhi
3
Local FirstMinimize the distance between producer and consumer!
Mohandas Karamchand Gandhi(1869 – 1948)
India
4
India - The Land of Opportunity for the Internet of Things!
240M Mobile Internet Users;
Second to China (300M)
700K graduates are employable
every year; Twice that of
China
Agriculture contributes 25%
of GDP and employment for
56% Indians
IT contributes 7% of GDP; Saturated at
58% of global market share
GDP is proportional to manufacturing; 1.7% GDP from
Electronics
What does IoT mean for India?
5
Internet of Things
India on Technology India on Threat
India on Threshold
Opportunity
Be Proactive Be Laggard
Produce IoT Solutions Need Gandhi Again
Device Development Challenges in India
6
Poor EcosystemLong Development CyclesIndustrial Design is a ChallengeInitial Selling is HardScaling Business Up is Difficult
Poor Ecosystem
7
Device development involves many partnersCAD designPCB ManufacturingComponent suppliersSoftware DevelopersIndustrial designDistributors and Early adopters
Indians are inherently poor in business ethicsDo not meet schedulesPoor workmanshipPoor business ethics
Long Development Cycles
8
Long Development CyclesTakes time and capitalDelays time to market
Industrial Design is a Challenge
9
Lack of KnowledgeUnderestimationPoor designersCapital intensiveLong cycles
Initial Selling is Hard
10
Indians are peculiarWants make in India, but they sayYou are not Big BrandIt should be cheaper because it is made in IndiaWhy an US company not developed this
Scaling up is Difficult
11
Scaling up a device company requiresInitial capitalSupply chain managementGood marketingSales forecastLittle support from the VCs
Considerations for New Entrants
12
Collaborate to innovate
Customer Service is Everything
Scaling up a true-IoT company is a challenge
10x Better experience
90% Cost savings
Easy fit into the ecosystem
Thank You!smadanapa l l i@gmai l . com