IP Expo 2009 - The Data Centre of the Future vs. The Future of the Data Centre

The Data Centre of the Future vs.

The Future of the Data Centre

Presented by Richard ScannellSenior Vice PresidentGlassHouse Technologies, Inc.7 Oct 2009

© 2001-2009 GlassHouse Technologies (UK) Ltd. This material may not be reprinted or redistributed without the express written consent of GlassHouse Technologies (UK) Ltd.

Current Data Centre Trends

• Massive Consolidation– Pressures on operational expense

• End of life facilities– Power demand per square foot versus 5 years ago

• Virtualisation is the Killer App– Utilisation, Fluidity, Resilience.

• Rethinking DR– Historic approaches dead

• Continue to present to business a very technical, not services, orientation

• Everything is difficult…


Shifts in the ecosystem

• Historically, very horizontal in nature– NW, Fabric, Storage, Server, DB, Apps, Services

• Today - becoming much more vertical– Dell/Equalogic, Oracle/SUN, EMC/VMware,

Cisco/Servers, HP/EDS

• Current Cloud providers– Amazon, Safesforce.com, Iron Mountain

• How hard to remain a one-trick pony supplier?


Definition of the Cloud

Cloud computing is a pay-per-use model for enabling available, convenient, on-demand

network access to a shared pool of configurable computing resources (e.g., networks, servers,

storage, applications, services) that can be rapidly provisioned and released with minimal

management effort or service provider interaction (National Institute of Standards and Technology)


Cloud Benefits

• Customer– Reduced Capex (no more hardware refresh)– Pay for what you use– Rapidly scale up and release– Reduced Opex (less hardware to manage and support)– Drives responsible use of assets and accountability for

decisions back up to the Business

• Cloud Provider– Deploy services faster– Flexibility (client can rapidly scale up)– Sweat assets– Push back deployment to client?– Reduced management through automation


Cloud Concepts Overview

Private or Internal Cloud

On-demand Self Service

Software as a Service (SaaS)

Platform as a Service (PaaS)

Infrastructure as a Service (IaaS)

Community Cloud

Public Cloud Shared Cloud Hybrid Cloud

Ubiquitous Network Access

Location Independent Resource Pooling

Rapid Elasticity

Pay Per UseKey

Characteristics

DeploymentModels

DeliveryModels


Infrastructure as a Service Roadmap2009 2010 Future…

True Pay as you Go ‘utility’

Complex policy allocation

Fixed cost resources

Generic policies + management

Basic resource provisioning

Limited interoperability between clouds

No Regulatory Compliance

Security Concerns

Long-term viability of service provider?

Data storage & recovery

Flexible resource costs

Defined Regulatory Compliance

Regulatory compliance under development

Limited dynamic resource allocation

Defined Cloud StandardsSecurity Tools available for underlying virtualisation layer

Departmental policy segmentation + management

On the fly resource modifications


Current Cloud Trends

• Massive capital investments being made• Vendors scurrying to port existing tools or

develop new ones• Price is compelling – pennies• Offerings are simple – roadmaps are

elegant• Adoption is at the “low end”

– SMB– Developers– “old” data

• CFO will be a HUGE target


Where is the Hard Deck?

• SMB will adopt in entirety, and early• SaaS will continue to grow and move major apps in

the cloud• As IaaS Cloud Bursting becomes a reality,

companies will move away from a just-in-case mentality and towards a just-enough mentality

• Very few businesses drive competitive advantage through IT infrastructure - what are the characteristics of companies that will continue to operate their own data centres?

• Adoption should be very deep if performance lives up to hype cycle


Crossroads

• Buy Side– Invest in DC project – run the risk of being

obsolete within a couple of years– Hold off on DC investment – get caught behind

the 8-ball if Cloud is marketing hype– Figure out some balance between both?– CIO will be under huge pressure to have a Cloud

Strategy – soon…– Will move from buying from EOMs or their

channels to Cloud providers, or brokers – vendor relationships will go through significant changes

– Maintaining the right balance in IT Staffing


Crossroads

• Sell Side– Potential massive shift in number (and sizes) of

customers– Historic channel distribution (VARs) become

irrelevant?– Emergence of new models – e.g. cloud brokers,

affinity groups– Services will be key

• Cloud strategy• Cost Modeling• Migration services• Security/Audit reviews


Sticking Points

• Moving currently deployed major apps to PaaS– IT can’t account for how these are deployed in

existing infrastructure. Major risk in migration, even to other fixed assets

• Regulatory compliance – where is the data?• Security – sensitivity of data• Channel inertia – OEM’s will have to tread

lightly• Demand forecasting on the buy side – can’t

do it today – how will this get better?


Resource 1

Resource 2

Resource 3

Resource 4

Cost and Capacity Analysis Model

Unit Cost = The Sum of Costs / the Quantity of Units

Resource 1

Resource 2

Resource 3

Resource 1

Resource 2

Resource 3

Resource 4

Resource 1

Resource 2

Resource 1… Resource 1…

FTEAllocations

DataCentre

WorkSpace

CapitalExpenditures

Based onHardware

Based onSoftware

External3rd PartySuppliers

TransferInternal

Suppliers

SW OperationalExpenditures

Device 1 Device 2 Device… Device 1 Device…Device 2

EmploymentCosts

AccommodationsCosts

MaintenanceCosts

Service &Support Costs

Cost Types

Market Information

Company Information

Service Cost

Hardware andSoftware Costs


Cost Analysis and ModellingCurrent

Future

Disk Server

Back-up

NWData

Centre

Dsk Detail

Svr

Bu

DC

Nwk

n

Detail

Detail

Detail

Detail

Dsk £x

Svr

Bu

DC

Nwk

£x £x £x

£x £x £x £x

£x £x £x n/a

£x £x £x £x

£x £x n/a n/a

1 2 3 4 Service 1 (cust’rs*price)Service 2 (cust’rs*price)TOTAL

Service 1 (cust’rs*cost)Service 2 (cust’rs*cost)TOTAL

TOTAL

£xx£xx£xx

£xx£xx£xx

£XX

Cost & Capacity Services Costs & Prices Current Costs

Dsk Detail

Svr

Bu

DC

Nwk

n

Detail

Detail

Detail

Detail

Future CostsCosts & Prices

Current CostCost of ChangeFuture Cost

Overall Benefit

£xx£xx£xx

£xx

Cost Justification Model

Disk Server

Back-up

NWData

Centre

Service 1 (cust’rs*price)Service 2 (cust’rs*price)TOTAL

Service 1 (cust’rs*cost)Service 2 (cust’rs*cost)TOTAL

TOTAL

£xx£xx£xx

£xx£xx£xx

£xx

Future ‘Cloud’

Services

Costs & Prices

Dsk £x

Svr

Bu

DC

Nwk

£x £x £x

£x £x £x £x

£x £x £x n/a

£x £x £x £x

£x £x n/a n/a

1 2 3 4


Services needs

• Cost baseline– Service definition and cost

• Which cloud?– Comparison of services and costs

• Get me there• Bring me back• Move me to a different cloud

– Migration services

• What's the impact?– App deployment, App availability, DR


Migration Approach

site

buildings

floors

rooms

tiles

racks

assets

servers

Application Component

Application Component

Instance

Application Package

Current

site

buildings

floors

rooms

tiles

racks

assets

servers

Future

Single Pane of Glass

Migration Conveyor

Migration Task Maintenance• Rescheduling• Scenario Builder

Reporting• Task Management• Management Dashboard• Gap Analysis – Infrastructure• Interdependencies• Downstream/Upstream Links

Service Migration A

Service Migration B

Service Migration C

Service Migration D

Service Migration E

Service Migration F

Service Migration G

Slots

Migration Task Planning


GlassHouse Technologies, Inc.

GlassHouse Technologies is a global provider of data

centre consulting services. Focused on data centre

consolidations, virtualisation, security, storage, data

protection and managed services, GlassHouse

consultants offer a vendor-independent approach to

architect, implement and operate IT environments

that drive high performance and agility through cloud

computing and a service provider model.

GlassHouse delivers its services through TransomSM,

a unique delivery framework comprised of proprietary

software tools, methodologies and domain expertise.

This proven approach enables customers to identify

and mitigate operational inefficiencies, recognise

significant cost savings, reduce risk, and create more

stable environments that achieve unprecedented

returns on their infrastructure investments.


Thank you!

Questions?

Richard Scannell, Senior Vice PresidentGlassHouse Technologies, Inc.

T: +1 508 663 0502 [email protected] www.glasshouse.com