IP Expo 2009 - The Evolution of Computing Infrastructures

© 2008 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice.

Ian Brooks

EMEA Head of Innovation and Sustainable Computing, HP

7th October 2009

The Value of Cloud in the Business Technology Ecosystem

2

The First Erareach

19701960 1980 20001990 2010t

2005 2020

TheInternet

connectivity

© 2008 Hewlett-Packard Development Company, L.P.

3

The Second Erareach

19701960 1980 20001990 2010t

2005 2020

TheInternet

TheWeb

connectivity

information &e-commerce


4

The Third Erareach

19701960 1980 20001990 2010t

2005 2020

TheInternet

TheWeb

TheCloud

connectivity

information &e-commerce

services


Transition points

What do we mean by cloud?

5

What’s new?

Service users

The cloud is a means by which global class, highly scalable and flexible services can be delivered and consumed over the internet

through an as-needed, pay-per-use business model.

Service providers

New connections: information in

context

New capabilities: multi-tenant

software

New access: everything is a

service

Why are people interested?

Apr 18, 20236

Cost – Less requirement to buy servers, storage and IT support skills

Time to market – The ability to try a new solution immediately and understand it’s benefits

New insight – Able to profile mass audiences

Reach – Access to new mass markets

Elasticity - Matching IT investment to business demand

Focus – Focus on core competencies

future

Business Demand

In-HouseCapacity

nowpast

Utility services

IT D

em

an

d (

perf

. &

$’s

) meet needs

immediately

Unmet Demand

Over provisioned

Over provisionedProvides Instant Capacity for

Surges and Reduces Capacity to minimize costs based on

pre-defined policies

Provides Instant Capacity for Surges and Reduces Capacity

to minimize costs based on pre-defined policies

Making the most of energyCapacity Management & Surge Capability

Get Ready for the Hype ...

8 04-Sep-2008 Cloud Computing | © 2008 Hewlett-Packard Development Company, L.P.

XaaS, the concepts included in the Cloud

EaaS

IaaS

9 04/18/2023 © 2009 Hewlett-Packard Development Company, L.P.

• EaaS, Everything as a Service, the transformation of IT from a physical, well

established environment into a capability that is available at people’s fingertips without

knowledge of where the assets are.

• SaaS, Software as a Service, an environment where users can run predefined applications

directly from their web browser.

• PaaS, Platform as a Service, an environment in which the user is provided with a rich environment in which he can run his

applications as long as they are programmed in one of the languages supported by the

platform (Java, Python or .Net)

• IaaS, Infrastructure as a Service, an environment that provides the user with

processing power, networking, storage and the other necessary resources allowing him to run

his software and applications

What are the risks?

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Service levels – Can the service provider meet the business needs for network and application availability?

Workloads – Are they suitable for Cloud?

Complexity – Difficult to manage for a Cloud provider?

Network Latency – Affects end-end service experience

Lock-in – How easy is it to migrate from one provider to the next?

Regulations – Where does the data reside?

Security – Who will have access?

Financial stability – How stable is the provider?

Enterprise Business offerings for enterprise IT and service providers

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Hardware, Software and Services portfolio

AI as a Service

Flexible computing services

SaaS

Hosting services

Consulting services

Blade System Matrix/Adaptive Infrastructure

Virtualization + shared services

Data center services

Consolidation and recovery services

Scalable Computing Infrastructure and PoDs

Cloud Assure

HP service provider enablement

Data center services

Cloud Services

On premise Off premise

Shared

Dedicated

The busine

ss

Cloud service provider

Hosted / outsourced service provider

IT organization(internal service provider)

Market contextA service-centric perspective sheds light on all value chain constituents

12

S

S

S

Externalservices

In-house service

Cloudservices

Business outcome

Massive scale-out infrastructure

Global-class software

Enterprise-class software

Dedicated infrastructure

Shared infrastructure

Enterprise-class software

Dedicated infrastructure

Shared infrastructure

IT’s job is to source services that result in the right business outcome

Cloud

Internal

Hosted or

Outsourced

Better business outcomes

Accelerate growth

Lower costs

Mitigate risk

Valu

e D

eliv

ere

d

IT Organization

Valu

e S

ourc

ed

Service portfolio

Apr 18, 202313

HP’s Enterprise cloud strategy

Enable cloud providers

Help customers secure, source, and govern cloud services

Massive scale-out servers, storage, network

Software for Infrastructure and management

Data center infrastructure: design and optimization

Data center services: in-house and outsourced

Provide cloud services

15 April 18, 2023

HP Performance-Optimized Datacenter (POD)• Leverage industry standards for best

flexibility− Full rack depth − Industry standard front to back cooling

• Enable highest available density (“flexible”)− Highest node/square foot – 3520 nodes − Highest watt/square foot – 35kW+ per rack− Storage density – 12k HDDs− Stackable

• Drive cooling efficiency for reduced power draw− Higher allowable chilled water temperatures

and close-coupled cooling allows more capacity

• Provide global supply chain to support WW deployments

• Deliver customization and integration to customer specifications

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Auto-Provisioning Environment • Shared Services Utility (SSU) that implements a centrally

managed, virtualized server, network and storage for utility computing environment.

Shared & virtualized server, storage & network utilityC-class blades and storage

Self-servicePortal, Scheduling and billing

Full servicecontact

Validation

Service delivery controller- Automation Center

Real time service dashboardFlexible service

levelReal time, policy-based service monitoringDynamic service reconfiguration

Value added service

ProvisioningHelp desk/Messaging Services-Service CenterAutomation

Management - OpenView

HP’s Enterprise cloud strategy

Cloud Assure

Service Portfolio Management solutions

ITIL v3 authorship; COBIT, ISO, and other industry standards and practices

Founding member of itSMF




HP delivers on the Business Technology Ecosystem

Business outcomesBusiness outcome

Exte

rnally

host

ed Infrastructure as a service

Technology-enabled services

Infrastructure Utilityhomogeneous, centralized design

Infrastructure Utility heterogeneous, distributed

design

Enterprise-class applications

Global-class cloud services

EDS Application Services

Performance / Quality Center

Security Center

Service Manager Catalog

Business Service Automation

Insight Orchestration

Business Service Management

Proliant / Integrity

ProCurve

Storage Works

Insight Dynamics - VSE Proliant BL2x220c

StorageWorks ExDS9100

Portable Optimized Datacenter

Snapfish, BookPrep, MagCloud

Business Availability Center

Quality and Security Centers

Project & Portfolio Management

Concierge Services

HP Enterprise cloud strategy




GS1

SnapFish

CloudPrint

Bookprep

MagCloud

Gabble

Multi-tenant Utility Rendering Service

20 © 2008 Hewlett-Packard Development Company, L.P.

1. Create input data in Alias Maya

2. Upload versions of input data to the URS

3. Manage multiple versions of input data

4. Submit rendering jobs against any version of the input data

3. Purchase rendering power using the resource markets 4. Manage your

reserves of rendering resources

5. Download the rendered frames

6. Repeat until your film is perfect!

Utility Resources

Service Utility: Service Management,Resource Markets and Resource Allocation

Service Instances

Internet

…

Remote Clients

The cloud hype is around cost; the cloud reality is about new value

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Cost

Value

?

20

02

2

00

8

Execution Direction

Services • Scale and expand services• Leverage go-to-market• Drive efficiency

Infrastructure and application outsourcing, Workplace services, Datacenter services, Support/training services

Hardware • Scale • Focused R&D for growth • Optimize go-to-market• Drive efficiency

X86, Blades, Unix, Linux, Windows, Storage, Networking

Cloud • Accelerate current cloud initiatives

• Integrate EDS Cloud solutions

• Leverage Labs to establish thought/technology leadership

Cloud-centric clients

Infrastructure as a Service

Cloud SW & HW provider

Cloud Service provider

20

09

– 2

0xx

Software • Expand portfolio• Double R&D • Optimize go-to-market

Distributed infrastructure management & automation Information ManagementCommunications

HP’s focused, multi-year strategy

Cloud: The next frontier

Technology for better business outcomes

We would like to invite you to join us on stand 610