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By: Abdul Qayoom
Overview INTODUCTION
OBJECTIVE
NEED FOR THE STUDY
ANALYSIS ON DESIRABLE PERCEPTION
ANALYSIS ON UNDESIRABLE PERCEPTION
CONCLUSION
INTRODUCTION
The demand of mobile phone users today.
It’s costly but most of the people desire to buy.
This brand is strong among teens.
iPhone History
•iPhone 2G
•iPhone 3G
•iPhone 3GS
•iPhone 4G
Need for the study
Expectation of people with iphone
iPhone challenges
OBJECTIVE Perception.
Knowledge about iphone.
Satisfactions with iphone
METHODOLOGY
The methodology we used to conduct the study was composed of different tasks as follows:
Questionnaire: We have taken a random sample of 30 mobile phone users in
different parts of Karachi.
MEASUREENMT AND SCALING Ordinal Scale:
Likert Scale:
Sampling Plan:
Analysis On Perceptions
Graph shows desirability and undesirability about iPhone
What makes iPhone different from other Mobiles
Frequency Percent Valid Percent
Cumulative
Percent
Unsatisfied 7 25.0 25.0 25.0
Satisfied 21 75.0 75.0 100.0
Total 28 100.0 100.0
Interesting thing about our research
CONCLUSION
THANK YOU