Upload
ali-mohebbi
View
36
Download
0
Embed Size (px)
Citation preview
How is telecom market look like in 2020
Imagine we are in 2020
Let’s travel to the futureTo Iran
In Telecom Market
There are 3 MNOs and 6 to 10 MVNOs
most of MVNOs have been failed, sold, joined during past few years. Imagine you are
in 2020
• Customers:• Can get more free & trial services• Emphasize on solution but not price (B2B)• Have 3 to 4 SIMs averagely
• Operators :• Are more Customer centric• Are more Segment centric• Sell total solution• Work mainly in B2B and IoT
Imagine you are
in 2020
Competitions cause the operators shift their business model from service (voice, SMS, data) to new models
Imagine you are
in 2020
Mobile Payment Booms4 banks own MVNO
Imagine you are
in 2020
Some MVNOs targeted right niche markets and survived
Geographical Demographical Data Users
Imagine you are
in 2020
Successful MVNOs focused on total solution as a strategy and grow. They have strong partners in different areas.
Programmers Equipment's suppliersImagine you are
in 2020
New businesses and new B2B needs emerged
Different Brands• Tourist SIM• Driver SIM• Payment SIM• Afghan SIM• Student SIM• Elderly SIM• Arab SIM• Persian SIM• Doctor SIM
Animal SIM
Imagine you are
in 2020
Pricing is Solution BasedI want a stable channel to communicate with
patients, their family, labs, radiology and other colleagues. No matter how much one minute voice costs, what device do I need and how to
program a software
To me, getting the order of customers online and prepare their requests immediately is
important. My visitors, drivers and staff are mostly in the city. I neither want to get stuck in IT and Telecom affairs nor have skilled staff to
do so.
Distribution Company Boss
A hospital Boss
Imagine you are in 2020
Typical promotions are main suspects to fail
BOGOFFree Call & SMS
BundlingSeasonal promotions
Data Plans
Imagine you are
in 2020
Customer don’t have to obey the operators’ imposed plan
•During the last few years: • Churn Increases• ARPU decreases•MNP Increases• Users have more than 1 SIM• SIMs are sold twice more
Imagine you are in 2020
Provided by: Ali Mohebbi• MBA• MA in English• 10 years in telecom• 6 years in B2B• 4 years in training