Do you think Android App is Not for Your business?

As apps have become more popular and even more necessary

over the past five years, the question for businesses is which

platform to build their apps for. The choice of which platform

to build for comes down to what your goals are for your app

and the resources you have available to you.

Consider the Numbers

Android is the largest mobile platform today. The open source

Linux-based platform was launched in 2007 and purchased by Google

shortly after. The operating system has since taken the mobile industry

by storm.

The fact that the operating system is open source makes it an

affordable choice for device makers and developers.

Developers are able to tweak it and adopt it for use in just about any

device. This is one of the main reasons that the operating system has

been used in millions of devices globally. Android smartphones

outsold Apple iPhones four to one today.

Benefits of Building an Android App

If you’re considering whether to build an enterprise app

for Android or iOS, you should consider the following

benefits of building an Android app.

Higher return on investment

Android is Open Source

Target a larger demographic

Easy integration

Multiple channels

It’s easy to adopt

Higher return on investment

When considering the development of an enterprise app

for android, you can break down your costs into three

major stages i.e.

Development of the application

Testing

Deployment on Android.

There are over 2 million apps on Google Play and it’s not

hard to see why when you consider the return of

investment on these apps. Android is not only open source

but also provides its Software Development Kit for free to

the developer community. Developers therefore don’t

have to spend money acquiring licenses and many learn

how to develop apps much faster.

Android is Open Source

One of the biggest benefits of building an android app is that android

is open source. This means that you don’t have to deal with the cost

of obtaining licenses or royalties. It also means that you will have

access to the best technology framework from the Android

community. You will be in the know when there are upcoming

expansions and developments for Android. This results in faster

development and even greater opportunities for businesses.

Target a larger demographic

Android is the most popular platform globally. If you’re building

an enterprise app with the aim of targeting a large population and a

broader demographic, you can’t go wrong with Android. Android

users come from all walks of life. They are also widely distributed

globally.

iOS users are usually from higher income segments of society.

Affordability of an iOS device for employees in an organization is

higher than Android device. While many of these characteristics are

shared with Android users, the population that uses Android is not

only larger but more diverse.

Easy integration

Businesses benefit a lot from the use of analytical tools such as

Google Analytics. The data collected from these tools helps

businesses improve their apps and take advantage of opportunities

they would otherwise not be aware of.

Android allows for greater customization. This in turn allows for a

greater level of integration. You can tweak the platform to suit your

specific business needs.

Multiple channels

If you’ve been keeping track of mobile app trends, you may have

noticed that third-party platforms are becoming increasingly popular.

Unlike other popular platforms, Android apps don’t have to be

deployed on Google Play. They can be deployed on various other

sales channels.

You therefore have more options when it comes to determining

your approach to the market. You choose how to promote your app

and where you can reach your end users from. No other platform

offers such great flexibility.

It’s easy to adopt

Java is the programming language used for scripting Android

applications. Any developer will tell you that adapting script code

for an app in Android is easier than compared to adopting it for iOS

or other platforms. This means Android apps development is easy,

but you have to make sure they are experts in building web and

mobile apps.

In conclusion

Enterprise apps are designed to help businesses operate with greater

efficiency. With the right app, your business can reach greater

heights. If this is your aim for your app, then android is your best

option. Be sure to find a web and mobile app development company

that can deliver high quality results at a reasonable price. Building

an app for android will give you access to a much larger market than

you can possibly imagine.

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