Is the Salesforce Marketing Cloud all set to wear the Digital Marketing crown?

It’s all DIGITAL

Digital marketing is all about catching your customer at the right time, predicting his subsequent moves as accurately as possible, and presenting your product and content in a relevant and timely manner to ensure the journey from “view product” to “buy product” is completed in the shortest and best possible manner, for the marketer as well as the customer.  

The Salesforce Marketing Cloud (SMC) signals the future of digital marketing through its Predictive Decision features.

Let us look into some of the Cloud features to understand exactly how Salesforce attempts to capture the digital market for the marketer’s business

The Journey Builder feature in Salesforce maps the customer’s journey with the brand by providing the marketer a 360 degree view of the customer on a 1:1 basis across all channels. It lets you create a personalized experience for your customer by providing the right information at the right time and also leverage this data in real time.

Mapping the customer’s journey

Multi-channel MarketingIf it’s on your customer’s mind, he sees it on his screen—this is how digital marketing works in a nutshell. The crux of digital marketing lies in presenting the right kind of information to each of your customers, ensuring repeat site visits and higher conversions

With the Salesforce Marketing Cloud email, media marketing feature, customer behavior is tapped into and targeted through all devices and channels like the Email, Mobile, Social Media and the Web and the data is leveraged to feature relevant products or services on the customer’s communication radar in real-time.

The Predictive IntelligenceThis feature of Salesforce, along with its API, predicts customer behavior accurately by tracking his previous browsing history, thereby identifying and creating a target audience, and optimizing this data to deliver personalized content (for instance, recommending newer products relevant to his search history in real time) to each of the customers at the right place, seamlessly across all channels.

Versatile and relevant content

The user-friendly editor of the SMC enables the marketer to create personalized 1:1 emails for every customer throughout the marketing lifecycle. Features like the drag-and-drop content blocks and customized templates that are optimally tweaked for a mobile screen makes the creation of 1:1 content and publishing it across all devices a hassle-free experience

Social Media Ads and customer data platformIn this age of “being always online”, capturing the customer’s attention over media channels like Facebook, Twitter and LinkedIn is something a marketer cannot afford to overlook.

The SMC is built to create effective ad campaigns that target the right audience at the right time and the right place. It also lets you optimize the data, track the results to check if the campaign works or not and tweak it to work in real-time.

That’s not all, feel free to share this information

If you have any queries on Salesforce solutions