Is the Television the Next Two‐Way 

Communication Tool?Larry Golob– Vice President, Business Development

March 3, 2010

Who we are:  We are the Recognized Leader Enabling Real‐time IP Communications

2

Enabling Real time IP Communications

Over 235 Active I i & POver 235 Active Customers Worldwide

ISPs

Internet &

Inventions & Patents

Inventors of iSAC and iLBC (IETF Standard)

14 Patents Granted &Internet & Enterprise Applications

Hardware 

14 Patents Granted & 14 Pending

Award winning products

E bli h d W ld id

Manufacturersp

Established Worldwide

Hundreds of Millions of Users WorldwideHundreds of Millions of Users Worldwide

Founded in 1999 – Publicly Traded on Oslo Børs

Presence in North America, Europe & Asia

3Unified Communications are Becoming Ubiquitous

Collaboration and EfficiencyLocation Independence, Network 

Independence

Past Today

Independence

Applications for discrete  Communication applications are ppbusiness communications

Email

IM/Presence

ppextending beyond the enterprise

/

Mobile

VoIP

Web/Video 

MultimodalAnyPath Mailbox

eb/ deoConferencing

The New Communication Landscape176M

15M

4

176M

17M

6.5M

248M

17M

400M

521M1,057M

Is the Television the Next Two‐Way Communication Tool?

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Tool?

Any Any AnyAny Device

Any Architecture

Any Platform

“Any Play”

“You watch television to turn your brain off and you work on your computer when you want to turn your brain on”

‐ Steve Jobs (2004)( )

Could Steve Jobs be Wrong?

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Could Steve Jobs be Wrong?

Cisco to enter the home telepresence market

LG Electronics announces Netcast Entertainment

“The addition of Skype to our VIERA CAST offerings truly

“Our consumers want their televisions to be a 'one-stop shop' for entertainment andg y

takes HDTV connectivity to a whole new level” - Panasonic

shop for entertainment and communication delivered with the

highest quality” - Samsung

The Good Old Days

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The Good Old Days

Modern Day

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Modern Day

Years it took the TV to reach 25 % market penetration

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Years it took the Internet to reach 25 % market penetration

Video Will Soon Be Everywhere10

Collaboration Applications Desktop Conferencing

PC-Based VoIP ApplicationsPC-Based VoIP Applications Mobile Devices

Standard Technology has not Progressed by Leaps and Bounds over the years

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and Bounds over the years…

HD Brings Everything into Focus – Maximizing the User Experience

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User Experience

So What’s Next?

Recapturing the Living Room13

• Redefining the Television Experience

• Social Engagement• Social Engagement

• Interactive Audience Participation

• Two‐way HD Voice and Video Quality

Two‐Way Communication – it’s happening

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• Engage, Interact & Grow Audiences– Reality TV shows– Talk Shows– Sports 

• Cost Savings – Live or Satellite Truck Operators– Man power– Man power

• Back‐Pack Journalismh l– News Reporting with HD voice – not poor quality 

satellite or cell phone

Q lit HD V i & Vid• Quality – HD Voice & Video

What’s HD Voice?15

• Today’s telephone quality

• HD voiceHD voiceHD Voice samples http://gipscorp.com/NAB

CD -Audio

Standard HD Voice

CD -Audio

GIPS HD Voice

4 kHz 6 4 7 0 kHz

GIPS Improved Telephone Quality

Standard Telephone Quality (PSTN)

200 - 3400 Hz

3 4 22 1 kHz8 kH4 kHz 6.4-7.0 kHz3,4 22.1 kHz8 kHz

“Quality means doing it right when no one is looking.”H F d‐ Henry Ford

Two‐Way HD Voice & Video IP Communication Design Considerations

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Design Considerations

QualityCost

Speech Quality

Time to MarketEase of Use

Cost

SignalingCost

Flexibility

Ease of Use

Network Impairment

Signaling

Features

Infrastructure

ImpairmentPower Consumption

Device Considerations

Lip psynchronization

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“It is not the strongest of the species that survives nor theIt is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change” – Charles Darwin