© ABB GroupSeptember 14, 2015 | Slide 1

IS Directors Conference 2015Robotics of the (near) future

Bertil Thorvaldsson, ABB Robotics, September 2015

ABBA global leader in power and automation technologies

~140,000employees

Presentin

countries~100

Formedin

1988merger of Swedish ASEA and Swiss BBC

revenuebillion40$

Power and automation are all around usYou will find ABB technology…

crossing oceans and on the sea bed,

orbiting the earth and working beneath it,

on the trains we ride and in the facilities that process our water,

in the fields that grow our crops and packing the food we eat,

in the plants that generate our power and in our homes, offices and factories

ABBRobotics

Sales and service operations in 53 countries and more than 100 locations

5,500 employees

Manufacturing in Europe, Asia and America

Introduced painting robots in 1969 and the world’s first commercially available electric robot in 1974

Over 250,000 robots delivered worldwide

© ABB GroupSeptember 14, 2015 | Slide 5

What is a robot?

ABBIndustrial robots

RobotsComprehensive range with capacity from 1kg to 630kg

Application EquipmentFully integrated for welding, handling, gluing, sealing, painting

SoftwareTo support robots & systems throughout their entire life-cycle

Manufacturing Cells and Function PackagesModular cells based on globally proven solutions

Automotive SystemsFully engineered for BiW, Paint, Powertrain & Press automation

ABBIndustrial robots

Automotive

Foundry & Forging

Metal fabrication

Machine Tools

Plastics & Rubber

Food & Beverage

Pharmaceuticals

Transportation

Electrical & Electronics (3C)

Renewable Energy – Wind & Solar

…

© ABB GroupSeptember 14, 2015 | Slide 8

The future is…

© ABB GroupSeptember 14, 2015 | Slide 9

The future is…collaborative

© ABB GroupSeptember 14, 2015 | Slide 10

The future is…intuitive

© ABB GroupSeptember 14, 2015 | Slide 11

The future is…intuitive

2005 2015

© ABB GroupSeptember 14, 2015 | Slide 12

The future is…connected

The future is…connected

Related external data Data management

Analytics

Customer

Standardized Interface

Analytics Apps

Advanced Service Agreements

Field Service Information And

Consultancy

R & D Information

Secure Real Time Connection

Services

© ABB GroupSeptember 14, 2015 | Slide 14

The future is…virtual

© ABB GroupSeptember 14, 2015 | Slide 15

The future is…virtual

The future is…virtual

1981:

First PC-based offline programming product

1989:

3D offline programming product

1992:

Virtual Robot Technology invented

1998:

First release of RobotStudio

© ABB GroupSeptember 14, 2015 | Slide 17

The future is…virtual

2016

© ABB GroupSeptember 14, 2015 | Slide 18

The future is…challenging

How do industrial companies deal with the digital disruption?

© ABB GroupSeptember 14, 2015 | Slide 19

ChallengeNew business models

© ABB GroupSeptember 14, 2015 | Slide 20

Business modelsApple benchmark

© ABB GroupSeptember 14, 2015 | Slide 21

Business modelsThe penalty for missing out

”The battle of devices has now become a war of ecosystems”

”Our competitors aren’t taking our market share with devices, but with applications, e-commerce, advertising, search, social applications, location-based services, and many other things”

© ABB GroupSeptember 14, 2015 | Slide 22

ChallengeNew ways to develop customer relationships

ChallengeEco-system development

© ABB GroupSeptember 14, 2015 | Slide 24

ChallengeDashboards

© ABB GroupSeptember 14, 2015 | Slide 25

ChallengeService design

© ABB GroupSeptember 14, 2015 | Slide 26

Service DesignA user story for each phase of an automation project

Visualization

Engineering

Virtual Commissioning

Fleet Management Start-up

ProjectsProposals

Operation

Supervision

Sales

© ABB GroupSeptember 14, 2015 | Slide 27

Generation YHigh expectations on the user experience