ITAM 2015-2020: How new technology will shape the role of the IT Asset Manager

Building Organizational SuccessBuilding Organizational Success

ITAM 2015-2020

How new technology will shape the role of the IT Asset Manager

Building Organizational SuccessBuilding Organizational Success 2

Agenda

• The biggest trends shaping IT• Asset Management in a Hybrid Cloud• Consumerisation and its impact on ITAM• The Internet of Things• The Asset Manager’s advantage


Key IT Trends Shaping ITAM

1980s to mid 2000s...• The PC revolution• Physical devices• Install-based licensing

Mid 2000s to present...• Virtualization• Capacity-based licensing• Outsourcing

2014...• Cloud infrastructure and applications• Mass mobility & BYOD• Usage-based licensing• Multi-sourced IT

?

2015-2020• Hybrid Cloud• The Internet of Things• Consumerisation• IT as a dynamic Service Broker


IT gets bigger, more dynamic and complex

MOBILE COSTSCYCLE TIME DATA CLOUD

2010 2015

2015

2005

2005


Cost pressure is driving IT industrialisation

Existing Maintenance

Budget

Innovation Budget


Budget

Innovation Budget

New Maintenance Existing

Maintenance Budget

Innovation Budget

New Maintenance


Budget

Innovation Budget

New Maintenance

Year n Year n+1 Year n+2 Year n+3


Consumerisation is changing expectations and behaviour

Social Mobile Analytics Autonomy


Connected tech is spreading throughout the business

• Environmental monitoring and control• Workforce automation• Factory control systems• RFID tags• Vehicle trackers• Customer experience augmentation


Hybrid Cloud – basis of the IT organisation, 2015-2020

• Private clouds– Built by an organization exclusively to serve their own needs– Housed within their data centers or hosted in a location that

is effectively "on-site" to that company

• Public clouds– Built by a 3rd party for consumption, for a fee– These are shared resources between multiple entities.

• Hybrid clouds– Mixed model, by which a company augments their own

private cloud with external public resources.


Enterprise Cloud is already here

28% 6% 66%

Private Cloud

Public Cloud

Physical Servers & Non-Cloud VMs

34% of enterprise servers already run in the cloud

Your Cloud Future Is Here - How IT Can Embrace The Business Demand For Cloud And Exceed Expectations. Forrester, June 2013

Percentage of servers operated in global enterprises:


The Hybrid Cloud environment

Private CloudLocation A

Private CloudLocation B

Policies Capacity

LicensesInfrastructure

Costs

Service GovernorService

Governor


There are still physical assets!

Private Cloud

Virtual server instances

Physical hosting layer


The Asset Lifecycle appliesto Cloud

Select & Procure

Provision & Record

Deploy

Discover & Reconcile

Audit & Monitor

Maintain & Support

Retire

Re-Harvest


New Touchpoints for ITAM

2010: “Classic IT” 2015: The Hybrid Cloud

SELECT & PROCURE •Service Catalog •Asset Inventory Store

•Cloud Service Catalog

PROVISION & RECORD •Goods Receiving Team •CLM Service Governor

DEPLOY •Hardware technician•Virtual Hypervisor

•CLM Service Governor

DISCOVER & RECONCILE

•Discovery Agent •CLM System Data Instances •Dependency Mapping•Vendor Data

AUDIT & MONITOR •Physical Audit•Install/capacity based license management

•CLM System Status Data •Vendor Reports•Usage based licensing or mapped vendor terms


New Touchpoints for ITAM

LIFECYCLE PHASE “Classic ITAM” 2015: The Hybrid Cloud

MAINTAIN & SUPPORT •Maintenance Windows•Support Contracts at device level•ITSM integration to Asset repository

•Vendor price changes and SLA•Support Contracts on abstracted underlying devices

END OF LIFE •Physical decommission •Automated decommissionEnd of contract

RE-HARVEST •Device or component cleanup/reprovision

•Capacity reallocation


Understand the Cloud Service Blueprint

ServiceOptions

Infrastructure Models

ApplicationModel

Offering


Blueprint enables us to know and govern Cloud Assets

Type Location/ Provider

Licensed Software

Support End of Life

Server 1 Application Server

London Datacenter Private Cloud

Attachmate Covered under ACME support contract

Perpetual

Server 2 Failover Application Server

Amazon AWS Attachmate (failover license)

Amazon Silver Support

2 years – auto deprovision

Server 3 Database Server

Internal Oracle Data Farm

Oracle Enterprise Edition (processor licensed

Oracle Premier Support

3 years – raise RFC with 3 months remaining

Deployed Assets for Sales Office FileShare instance, Production level, Failover option


MADC still applies!

MOVE

ADD

DELETE

CHANGE

Transfer of Amazon instance to new Availability Zone

Instantiate new instance in Private Cloud

Decommission cloud instance and cancel

software subscription

Purchase more file storage allocation for

cloud instance

https://www.flickr.com/photos/johnseb/3425464

Relocation of server to new Datacenter rack

Provision and deploy new physical server

Decommission and retire physical server and

recover software licenses

Add bigger hard drive to physical server

https://www.flickr.com/photos/aztlek/2357990839


Cloud applications are still IT assets

• Unused licenses are wasted spend• Need to be reclaimed when employees leave• Options at different price levels• Fewer license compliance risks but plenty of

opportunity for unexpected spend growth


ITAM can help to solve cloud problems

Response What can the IT Asset Manager do to mitigate?

“We underestimated the effort to integrate Cloud into existing management systems”

Ensure ITAM is embedded into Cloud processes, to capture key facts, costs, risks.

“We should have done a more thorough cost assessment or built better chargeback systems”

Coordinate proper cost assessment: A large proportion of Asset costs are spent with vendors on assets and licenses

“We didn’t adequately plan for operational requirements such as Capacity and Performance management”

Sell Cloud’s benefits to the organisation in terms of optimised Asset utilisation, and embed measurement and feedback into key processes.

60%

43%

41%


Data storage – an example of cloud’s transformative effect

Personal Cloud Filestore

Productivity Cloud

Enterprise Cloud Storage


Consumerisation at work

37% of employees work from multiple locations

82% of employees usemultiple mobile apps in the workplace

53% use multiple devices


Challenges from BYOD growth

• “The unexpected consequence of BYOD is a doubling or even tripling of the mobile workforce” (Gartner Top 10 Strategic Technology Trends for 2014)

• Management and control vs user autonomy• Complex ownership scenarios for devices

accessing business resources• Software license terms may be difficult to apply

to BYOD scenarios


Governing BYOD

• Source data from MDM and Enterprise Application Store

• Work proactively with software vendors and validate suitability of existing license models


Embrace consumerisation with crowdsourced data


Benefits of crowd-sourced asset data

• Business users with mobile devices hugely outnumber Asset field teams

• Customers increasingly trust crowd-sourcing• Build picture of non-discoverable assets

without need for physical audit• Learn quickly about faults and issues• Deliver better data at lower cost


Governing crowd-sourced data

• Manage by exception• Build into support processes• Enable easy reporting of disparities• Prevent duplicates at source• Affirm trust in the data by making updates and

interactions visible to all• Elevate data to fully-trusted when IT support

interact with devices


Growth of the “Internet of Things”

• Phrase coined by Kevin Ashton at MIT

• Gartner: “the network of physical objects that contain embedded technology to communicate and sense or interact…”



`2009 2020

0.9 billion

26 billion

Number of internet-connected devices, excluding PCs, tablets, smartphones(“Forecast: The Internet of Things, Worldwide” – Gartner Report, 2013)



26 billion

7.3 billion

Gartner projection for the number of internet-connected devices in 2020(“Forecast: The Internet of Things, Worldwide” – Gartner Report, 2013)

PCs/Servers, Tablets, Smartphones

Everything else


Where will we find corporate IoT instances?

Embedded in devices we already manage

Embedded in non-IT business assets

New, discrete connected items

http://www.flickr.com/photos/sergesegal/


Workplace impact of the “Internet of Things”

• Production line monitoring• Connected vehicles• Smart-grid technologies• Environmental sensors• RFID tags

95% of C-Suite executives expect their enterprises to be using the IoT within 3 years(“The Internet of Things Business Index – A Quiet Revolution Takes Place” – The Economist Intelligence Unit, 2014)


The Changing asset inventory store

2014-PCs and Laptops-Smartphones-Tablets-Printers -Consumables

2015-2020 adds...-Wearable devices-Smart meters-Standalone sensors-RFID equipment

https://www.flickr.com/photos/mwichary/3301333726


Asset impacts of the Internet of Things

• As IoT device count increases, license models like this may become increasingly unsuitable.

• If devices grow at Gartner’s 2009 to 2020 projection rate, licence costs would double.

• Oracle “Named User Plus” licensing requires licenses for each identifiable user, plus each device which connects to the database.• In Oracle’s example, there are 15 devices.


IoT Risks

• Breadth– More devices to understand, provision

• Unforseen liabilities– Support– Licensing

• Process adaption– Provisioning


Managing the IoT

• Don’t try to do everything• Provide ITAM consultancy to technology

adopters• Prioritise critical discrete components and

items with IT cost impact• Adopt IoT devices into Asset inventory

management processes


Summary

• The pace of change in IT will remain rapid • IT is expected to drive business success• Business units outside IT are directly accessing

technology and solutions• ITAM becomes more complex, and more multi-

layered


The Asset Manager is ideally placed…

• …to understand how the infrastructure supports the business of IT.

• …to liaise and coordinate between different IT functions, to find opportunities that will otherwise be missed.

• …to learn about the core technologies in use in the organization, and way they are evolving.

• …to help the organization understand its licensing obligations, and how major decisions will affect them.

• …to be a key trusted source of information to the CIO


Any Questions?

@JonHall_