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Jyri's Jaiku presentation
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Start your conversationJyri Engeström
Co-Founderjyri.jaiku.com
What could disrupt blogs?
1. Simpler
2. Cheaper
. Frees from need to go to inconvenient plac
Requirements of a disruptive innovation
Microblogging
Lifestream
p p y j
p
Live events
Widgets
1. Simpler
2. Cheaper
. Frees from need to go to inconvenient plac
Is microblogging disruptive?
Can be accessed in numerous ways
1. Simpler
2. Cheaper
. Frees from need to go to inconvenient plac
Is microblogging disruptive?
your phone’s ct list to life
Who you’re with(Bluetooth)
Availability(ring profile)
Where you are(freely named cells)
hat you’re planning next(calendar)
Latest Jaiku
he people you bout. Just your phone
peripheral
r of updates he people you
r of updates he people you
r of updates he people you
r of updates he people you
d rsations
d rsations
d rsations
Blog post 1 per week
Photo 1 per day
Jaiku 1 per hour
1. Simpler
2. Cheaper
. Frees from need to go to inconvenient plac
Is microblogging disruptive?
Defining the microblogging category
p messaging
Social networking
Microblogging
MicrocontentWeb communities
Social objects “take away”
• Consumed on the move• Short bursts
Continuous use
• Available everywhere• Consumed sitting down• Long sessions
Occasional visits
• Limited availability
Mass potential?
Thanks
jyri.jaiku.com
follow jyri
+46-737-494-0501 jaiku.com/download
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