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A TRICK ON THE BRAINJames Elderton - Wonder Vision

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WONDER VISIONCGI + Digital Agency

We are a high-end digital creative agency that craft one-of-a-kind computer generated imagery (CGI) and bespoke digital solutions. Since 2010 we’ve worked tirelessly at the intersection of creativity and technology to help our clients and brands unleash the full potential of their visual assets.

Our highly talented team thrive on engaging with our clients to produce captivating visual content, whilst building meaningful, lasting relationships. Obsessed with the details, we ensure every pixel of our work is perfect.

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We use a physics driven process to create hyper photorealistic computer generated imagery

Our distilled focus and desire to innovate produces work of a magical

quality that excites our clients

We evoke emotion in our imagery, using creative lighting and colour

grading to breathe life into our work

SCIENCE MAGIC EMOTION

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WORKAutomotive // Product // Architectural // Interior

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WHAT MAKES SOMETHING REAL

TO A HUMAN?

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UNCANNY VALLEYHypothesis

Wikipedia

The uncanny valley is a hypothesis in the field of aesthetics which holds that when features look and move almost, but not exactly, like natural beings, it

causes a response of revulsion among some observers.

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Stick Man

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Mr Incredible

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Homer Simpson

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Repliee Q2

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Snow White

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Polar Express

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Cubo Girl

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VIOLATION OF NORMSSummary

If the entity is sufficiently non-human in appearance, the human

characteristics are noticeable and it generates empathy.

If the entity looks almost human, it is then judged by human

standards and the non-human characteristics become

noticeable, giving the viewer a sense of strangeness.

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VIRTUAL ENVIRONMENTS

Different to Human Virtual Reality

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VIRTUAL REALITYIn Essence

Mark BolasAssociate Director of the Institute of Creative Technologies at the University of Southern California

Your perceptual system doesn’t really have anything to tell it that it’s not in the virtual world,

so it believes it, and you feel as if you’re present.

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HOW DO VR HMDs WORK

Virtual Reality Head-Mounted Displays

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TOTALIMMERSIONHead Tracking // Motion Tracking // Eye Tracking

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THE TECHVirtual Reality Head-Mounted Displays

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HEAD TRACKING

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MOTION TRACKING

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EYE TRACKING

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THE VIRTUAL ENVIRONMENT

Creating Content QTVR

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CYLINDRICAL - LIKE HDRI

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CUBIC - CONSISTING OF 6 90o x 90o IMAGES

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APPLICATIONSWonder Vision VR

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TRICKING THE BRAIN FOR MEDICAL RECOVERY

Swiss Start Up MindMaze

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MIXED REALITYMicrosoft HoloLens

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ENTER THE MATRIXThe Brain Will Be The Final Frontier

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THANKSwww.wonder-vision.com