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Online Fundraising WorkshopPhnom Penh, Cambodia

January 22nd, 2010

Bill BrowerField Program Officer

bbrower@globalgiving.org Skype: wsbrower

Twitter: GlobillGivingCambodia mobile: 0978572895

All slides will be available at:www.slideshare.net/bbrower

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Topics Covered

Introduction to GlobalGiving

Social media

Effective messaging online

How to raise funds with GlobalGiving

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What is What is GlobalGivinGlobalGivin

g?g?

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For individuals:For individuals:An online marketplace that An online marketplace that allows people to give and allows people to give and communicate directly with communicate directly with quality, innovative projects quality, innovative projects all over the world, and hear all over the world, and hear

about the impact their about the impact their donation has made.donation has made.

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For corporations:For corporations:

A source of quality, vetted A source of quality, vetted charitable projects to which charitable projects to which they and their employees they and their employees

can givecan give

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For project partners (you!):For project partners (you!):

A tool to manage and grow A tool to manage and grow your online network of your online network of support and increase support and increase

awareness of your activitiesawareness of your activities

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Founded in 2003 by 2 World Bank Executives

Our Vision: Unleash the potential of people around the world to make positive change happen.

Our Mission: Build an efficient, open, thriving marketplace that connects people who have community- and world-changing ideas with people who can support them.

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GlobalGiving is:

- An opportunity for you to actively seek individual donors for a specific project- An online platform to promote your project and receive funds directly - A direct communication link to donors -An innovative approach to development:bottom-up, transparent, local empowerment/ownership, peer-to-peer, crowdsourcing

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GlobalGiving is NOT:

- A grantmaking organization

- A source of money for administrative costs

- A hands-off tool

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GlobalGiving Today

25+ employees · 1500+ projects · 1000+ nonprofits · 85 countries52,000+ donors · US$25 MM in donations

headquarterscountries with projects

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Volume: $9.0M (+3% vs. 2008)– Online Volume: $3.7M (+52% vs. 2008)

Traffic: Over 1 Million Unique Visitors– December highest traffic month ever:

180k visitors

2009 Performance

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Corporate partners

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Sponsor organizations

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GlobalGiving provides:- Web presence - Credibility- Online tools for connecting to donors- Project Leader newsletter- Trainings (online and in-person)- Campaigns- Automated recurring donations- Connections to corporate giving- Source for other foundations looking for good projects- Media exposure- Fiscal sponsorship (for-profits)- Tax deductibility (U.S., U.K.)

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US media exposure & opportunities• Zimkids in NYTimes Giving

Section-November 2009– “GlobalGiving holds contests for

organizations seeking a spot on its Web site. In a recent contest for nonprofits working internationally, ZimKids managed to raise $26,726 to educate and house orphans in Zimbabwe. The average gift was $240, but many were smaller.”

• Projects on Oprah.com-October 2009– Noon meals improves learning

for girls in Burkina Faso– Affordable sanitary pads for

1500 ugandan girls

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How do messages How do messages spread?spread?

Word of mouth Email Newspaper

Website Radio Phone texting Television

Twitter ‘blog’

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GlobalGiving can be part of your social media approach to

fundraisingOn GlobalGiving• Project updates• Fundraising tool• Tell-a-friend tool• Widgets• Gift Cards

Other•Blogs•YouTube

(videos)•Podcasting•Twitter

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Tools for Tools for donors to donors to promote promote

projects they projects they lovelove

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Gift Cards

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Registries

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Registries allow people to endorse/advertise combinations of

projects

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Allows any person to take control of evangelizing for your project. These tools integrate into Facebook and other social media.

Fundraisers

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Widget

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15% of all donations- Helps cover our operating expenses- Compensated by greater donation volume,

more visibility and more opportunities through us and…

Donors have the option to add on to their donation to cover this cost

GlobalGiving’s fee

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GlobalGiving wants every organization to

succeed.

We provide the tools.You set your goals.

The more you include the people you serve in the process, the

more you succeed in the social media

world.

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All these tools are designed to create community and to allow you to communicate directly with your

donors.

Why is this important?

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• UK• Green• eBay Giving Works