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“Hosted Services: What’s Next”HostingConJuly 25th, 2007
Jeff RichardsVice President, Digital Content Services
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Key Points for Discussion
1. Significant Shifts in the Content Delivery Landscape+ The Rush to Quality+ Any Time, Any Where+ Restoring the Value of the Digital Asset
2. P2P: The Next Wave (Really)
3. Key Challenges
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VeriSign: A Leader in Digital Content
+ Mobile services: music, commerce, messaging and personalization
+ 1 billion accessible mobile subscribers globally
+ 75+ direct carrier connections for SMS, PSMS, content delivery
+ 400,000+ mobile content catalog items
+ 7+ years of commercial experience
Mobile Broadband
+ Video content delivery platform for consumer and enterprise applications
+ Largest secure, DRM-enabled peer to peer platform in the world
+ 30+ million PC peer client downloads across U.S. and UK
+ 20,000+ pieces long-form video content
+ 7 years of commercial experience
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1. The Rush to Quality
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The Internet: “Not Just for UGC Anymore”
> > HIGHLIGHTS
+ BBC iPLayer set to launch end July ’07; available to 26 million UK license holders
+ AOl Hi-Q and In2TV: 100’s of shows and programs from Warner Bros, Nickelodeon, Comedy Central, A&E, MTV; mix of business models
+ Channel 4: VOD to PC, TV and mobile, free subscription and “catch up” of time shifted content
+ Sky Anytime: Cross-medium service free to premium satellite subscribers; more than one million subscribers
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2. Any Time, Any Where
PCTV
Mobile
Mobile StorefrontContestant Voice Tones Performance Ringtones
Contestant Graphics
iTV CampaignsVoting, PollingSweepstakes
Broadcast Integration
Internet VODHD Broadcast Replays
Contestant ProfilesHD Performance Archive
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3. Restoring the Value of the Digital Asset
# Title Number of Downloads / Week
1 Pirates of the Caribbean 923,192
2 The Benchwarmers 909,294
3 Talladega Nights 905,610
4 Barnyard 894,952
5 Superman Returns 883,785
6 V for Vendetta 878,325
7 The Devil Wears Prada 864,970
8 Inside Man 861,549
9 Final Destination 861,384
10 The Break-Up 828,803
# Title # Downloads/Wk. @ $4 (Rental) @ $16 (Purchase)
1 Pirates of the Caribbean 923,192 $ 3,692,768 $ 14,771,072
2 The Benchwarmers 909,294 $ 3,637,176 $ 14,548,704
3 Talladega Nights 905,610 $ 3,622,440 $ 14,489,760
4 Barnyard 894,952 $ 3,579,808 $ 14,319,232
5 Superman Returns 883,785 $ 3,535,140 $ 14,140,560
6 V for Vendetta 878,325 $ 3,513,300 $ 14,053,200
7 The Devil Wears Prada 864,970 $ 3,459,880 $ 13,839,520
8 Inside Man 861,549 $ 3,446,196 $ 13,784,784
9 Final Destination 861,384 $ 3,445,536 $ 13,782,144
10 The Break-Up 828,803 $ 3,315,212 $ 13,260,848
Total 8,811,864 $ 35,247,456 $ 140,898,824Source: BigChampagne, one week in August 2006, US only
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Content Delivery Networks – An Evolution
1st Generation CDN 2nd Generation CDN 3rd Generation CDN
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Why Peer-Assisted Delivery?
Economics
Quality
User Experience
It Works…Tens of Millions of Times Per Day
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Challenges
+ Public perception
+ Raising the profile of
legitimate P2P
+ Protecting the PC
+ “Traffic Shaping”
+ Business models and
economics
Thank You
Jeff RichardsVice President, Digital Content [email protected]