GOV.UKMaking it work for everyoneJohn WaterworthUXPA UK, July 2015

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SimplerClearerFaster

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Learn to drive

Photos by Just Ard and Neil Moralee on Flickr

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You are in the middle of the bell curve

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Date of birthNameNI number

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What is your address?What is your home address?Where do you live?Where should we send …?

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1. Understand everyone

2. Clear words

3. Simple interactions

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1. Understand everyone

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My job is …As a user researcherI want to help my team learn about users so we can make a better service

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2. Clear words

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It's not dumbing down,it's opening up

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3. Simple interactions

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The users decide

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1. Weak discovery

2. Bad MVPs

3. Digital ghettos

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1. Weak discovery

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2. Bad MVPs

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Why?

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3. Digital ghettos

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1. Understand everyone

2. Clear words

3. Simple interactions

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1. Weak discovery

2. Bad MVPs

3. Digital ghettos

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Thank you