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Jonathan Van ParysTechnology Lead at Semetis
Business Intelligencewith Web Data
Data
2005
2010
2015
Digital data storage in exabytes (IDC)
Lots of Data.
Quantity of data being created and stored is exploding.
Data explosion
Social media
Growth of channel and device choices
Shifting consumer demographics
Financial constraints
Decreasing brand loyalty
Growth market opportunities
ROI accountability
Customer collaboration and influence
Privacy considerations
Global outsourcing
Regulatory considerations
71%
68%
65%
63%
59%
57%
56%
56%
56%
55%
54%
50%
Percent of CMOs reporting underpreparedness
50%
Corporate transparency 47%
Data in Marketing
Accessible Data.
Getting the data you need is easier than has ever been. APIs are going to rule the world.
The rise of open APIs
The rise of open government data initiatives
data.gov.be
Timely Data.
No more waiting10 days to getthe data you need.
The real-time web
Flexible Data.
Choose what data you collect.
Definitive Data.
No more guessing. People speak with their clicks.
Data + Business
It’s the most exciting time ever for people interested in understanding their business, their customers and their industry.
Capture, monitor and measure things like never before.
=
I think marketing is the new finance. In the 1960s and 1970s we got interesting data. So we saw huge gains in understanding performance in the finance industry.
I think marketing is in the same place: now we’re getting a lot of really good data, we have tools, we have methods, we have smart people working on it.
Hal Varian, Chief Economist at Google
This article examines the use of data on the volume of online searches for labour and housing markets in the United Kingdom. [...] internet search data could become an important tool for economic analysis.
And not only for marketing... Search data at the Bank of England.
Business Intelligencewith Web Data
Collect the right data.
?source=record-in-brief
?source=primary-nav
Data alone is not enough.Data needs poetry.
Brendan Dawes
Create the right interface.
The interface needs to identify what’s worth saying and help say it intelligibly.
Information display
The interface needs to identify what’s worth saying and help say it intelligibly.
Information navigation
Information hierarchy
We build data-rich applicationsto help you gain insights into your business.
Multi-domain Analytics dashboard
Multi-domain Analytics dashboard
Insights into online train booking
Insights into online train booking
Insights into online train booking
Industry, Location & Business insights
Industry, Location & Business insights
Industry, Location & Business insights
Industry, Location & Business insights
Business Intelligence 1307
Business Intelligence 1307
Twitter Semetis Trends
Trending topics
We use impression data, evolution and speed of evolution to identify trending topics.Correlates very nicely with TV, radio campaigns, and big events.
track how often your brand is searched in Google.
track how often your brand is mentioned on Twitter or Facebook.
track what words are associated with your brand based on what people type.
What next?
track how many people like your website or Facebook Pages.
Today’s availability of data on the web makes it possible to seamlessly track you objectives and build beautiful
applications around them.
Tracking these objectives becomesbetter, easier, more timely, and more fun.