Been at this a while

Martin Cooper

• Ecommerce changed an industry•Over 65% of travel is booked online today•Online travel grew to almost $150 billion by y/e 2010• Travel is larger than the next four categories of eCommerce combined!

ChangeChange

• 22% of US phone users own smartphones• 35% of leisure travelers• 55% of business travelers

Consumers were getting smarterConsumers were getting smarter

First they would search

First they would search

Then go direct to buy

Then go direct to buy

.com .com

Meta Search

8,000,000 Downloads

Kayak Mobile

Feature use

•Flight Search

•Flight Tracking

•Hotels

•Cars

Features•Surprises

•Flight tracking tops the app store

•Reviewers class us as a flight search app

•Our flight itinerary feature unknown

Usage Surprises

•Iphone users download with much greater frequency

•We wrote it initially expecting “next flight out, closest hotel”

•Usage very close to desktop!

Issues

•Many mobile users don’t know we have a web site!

•Searches are great

•Bookings....need to improve

•We can’t have the supplier interface we want

Big Change

•Users growing very well

•Searches growing apace

•Finding the key to conversion will create a great result.

We do know

Business Travel

•Started with Travel

•Policy driven systems

•Then added....

Services

•Limo

•Airport parking

•Dining

•Package shipping

•Event ticketing

•General purchasing

•Travel expense management

Services

•Limo ✔

•Airport parking ✔

•Dining ✔

•Package shipping

•Event ticketing ✔

•General purchasing

•Travel expense management ✔

Very different model

•Corporations paying per user per month

•Want to satisfy instant purchase need while enforcing policy

•Need support as they transition platforms

Some customers•American Express

•CarlsonWagonlit

•Travelport

•Booz& Co

•GSK

•MetLife

•Pfizer

•Siemens

Future

•We know where tens of thousands of people are every day

•We know from their profiles and purchase data what they like and what else they might need

•Is there a better way to present offers to corporate customers?

•Attraction access company

•Provide smart card passes in 16 cities

•“All you can eat”

•New selective attraction product

•Smart card

•Secure

•Usage tracked

•Flexible pricing - admission

•Limitations

•Have to buy the product before you leave home

•We’ve got to ship you the product

•Not enough people buy up front

Expectations

•Kayak

•Will crack the booking code

•Rearden

•Will combine policy with offers

•Smart Destinations

•Will move to in-market, mobile sales

Phone evolution

Convergence

Continental 2D Graphic Check-in

Hyatt hotel key

“The laptop is the universal factory”

-Seth Godin

5 Billion Cell Phones!

Universal

Distribution